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The Untold Story: My 20 Years Running the National Enquirer
 
 
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The Untold Story: My 20 Years Running the National Enquirer [Hardcover]

Lain Calder (Author)
4.9 out of 5 stars  See all reviews (8 customer reviews)

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Book Description

July 28, 2004
The flashing bulbs of the paparazzi. The iconic names: Liz, Michael Jackson, Jackie O, Jen and Brad. Americans are obsessed with the famous and the beautiful—their lives, loves, break-ups, and breakdowns. From Entertainment Tonight to People, from primetime to the E! channel, our appetite for celebrity news is seemingly insatiable. But in the beginning only the National Enquirer went boldly where other publications feared to tread.

In this no-holds-barred account of the most infamous tabloid in America, Iain Calder, its former editor-in-chief, tells all. Over the course of a career that spanned four decades, Calder brought the lurid newspaper to new heights, dramatically raising circulation by combining his streetwise journalist background with the genius of Enquirer publisher Generoso Pope, Jr.

Calder was born in a small village in Scotland, left school at sixteen, and rose through he ranks of the Glasgow newspapers. His intense work ethic, ruthless tricks to throw competitors off his scent, and nose for a story served him well, and he was tapped to head the Enquirer's London bureau. At that point, the lowly Enquirer was a collection of gory photos of car crashes and murder victims, but Calder corralled the best freelance journalists in Europe and started honing the formula that would transform the tabloid: a unique mix of celebrity scandal, hard-nosed reporting, and feel-good stories. Pope moved him to the American offices of the Enquirer, and the duo transformed the tabloid and, in the process, American journalism.

Calder exposes the stories behind the headlines and the wickedly intrepid Enquirer tactics for getting the scoops. With Calder at the helm, the National Enquirer ran the infamous shot of Gary Hart and Donna Rice and the record-breaking photo of Elvis in his coffin. And it was the New York Times that dubbed the Enquirer "the Bible" of the O.J. Simpson trial after reporters infiltrated O.J.'s inner circle. From the contents of Henry Kissinger's trash and the identity of John Belushi's drug dealer to Princess Grace's tragic death, the Enquirer told us what inquiring minds wanted to know as it took celebrity news from the back pages to the front pages and television screens of mainstream publications and programs.

Calder re-creates the exhilaration of being at the Enquirer during its most extraordinary period and details the way he and his staff broke the biggest exclusives of the day. At its core, The Untold Story is also a love letter from Calder to the glorious tabloid he helped create.


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Editorial Reviews

From Publishers Weekly

On September 3, 2001, Newsweek stated, "you could make the case that The Enquirer almost single-handedly created our celebrity culture." Calder, executive editor of the topselling tabloid for 23 years, substantiates this claim with dozens of entertaining anecdotes about Elvis, Judy Garland, Jacqueline Kennedy Onassis, Roseanne Barr, Donald Trump, Oprah, O.J. Simpson and Carol Burnett (the only star to win a lawsuit against the publication during Calder's tenure). The refreshing surprise here is that Calder's own tale of his rise and reign proves just as compelling as his superstar portrayals. Born in a coal-mining Scottish town, Calder became a "young kamikaze" journalist at 16. He worked under Gene Pope, a visionary who never took no for an answer, called presidents without hesitation and demanded total courage from his staff. Unlike many Enquirer employees, Calder flourished under Pope's pressure, developing a network of contacts, and infiltrated the unions and business affairs offices of major networks, studios and agents. He takes great pride in his paper's research, fact checking and overall accuracy. The book is a compulsive page-turner, like the tabloid it describes, written in clear, conversational style. It offers valuable psychological tools and blunt reality about coming up through the trenches and discovering the secrets they don't teach you in journalism school.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From The New Yorker

In this memoir of twenty years of editing the National Enquirer, Calder insists loudly on the tabloid's cultural significance, but his book is strangely parochial: a hagiography of the magazine's late owner, Generoso Pope, Jr., cut with blustery war stories about the tactics of its dirt-gathering corps—cummerbund cameras, clueless-tourist disguises. Calder makes good points about the Enquirer's revolutionizing effect on the news industry and the uneasy complicity it forged between celebrities and journalists. Nonetheless, his reminiscences tend to showcase his starstruck side. He devotes more pages to the time he was asked to appear in a vacuum-cleaner advertisement than to the 2001 anthrax attack on the magazine's headquarters, and he is so proud of meeting Glen Campbell at a supermarket-convention gala in Las Vegas that he named his first child Glen.
Copyright © 2005 The New Yorker

Product Details

  • Hardcover: 336 pages
  • Publisher: Miramax (July 28, 2004)
  • Language: English
  • ISBN-10: 0786869410
  • ISBN-13: 978-0786869411
  • Product Dimensions: 9.2 x 6.1 x 1.3 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #509,264 in Books (See Top 100 in Books)

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Customer Reviews

8 Reviews
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Average Customer Review
4.9 out of 5 stars (8 customer reviews)
 
 
 
 
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Homage to the Money God, August 13, 2004
By 
Artist Barbara Garro (Barbara Garro at http://www.ElectricEnvisions.com in Saratoga Springs, NY) - See all my reviews
This review is from: The Untold Story: My 20 Years Running the National Enquirer (Hardcover)
Iain Calder tells a good story about an American news icon.

One story tells about three employees making over $40,000 a year in the 1970s who risked their jobs and criminal prosecution to split a pie of $20,000 less expenses. Another tells tales of Jackie O, Ari and JFK,Jr. Then there comes a really big story about an Elvis coup that is not to be missed.

Do you need to know all these juicy details of the lives of the rich, famous, infamous, and weird, like the ugliest man's plastic surgury after and before pictures? I kept turning page after page excitedly looking for more.

I found that the "National Enquirer" was more than I thought it was after reading Calder's historical pictureless tome.

Yes, it was a huge disappointment that there was not one picture in this 314 page book except for Iain Calder on the jacket.



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4 of 4 people found the following review helpful:
5.0 out of 5 stars Iain Calder fired me! Great book ; buy it NOW!, August 28, 2004
This review is from: The Untold Story: My 20 Years Running the National Enquirer (Hardcover)
Hundreds of Tabloid pros were fired by America's Most Feared Editor, Iain Calder - I was one of them. No matter, one simply should not bugger off AWOL to Egypt and not tell the boss!

Iain's fantastic romp down Tabloid Memory Lane took me back to many forgotten NATIONAL ENQUIRER escapades.

Yes, we carried $ thousands in cash, yes, we hired helicopters by the dozen, yes; we got the story before the local press even knew we were in town. Small wonder the "legitimate press" dubbed us the Foreign Legion of journalism. Poor scribes, they simply could not compete.

The ENQUIRER was also used in classrooms as an educational tool; we exposed Government waste, published happy pictures of our staff dog, Lucky, visiting big name stars; we published Rags to Riches stories of ordinary people doing extraordinary things.

NE medical reporters were the best in the media - diets that really worked; we broke the World's First Test Tube Baby story, too.

An editor on the NE during those swashbuckler days, even I was unaware of many of the UNTOLD STORIES so vividly described in this five-star adventure yarn - Can't wait for the movie.

Kudos to Calder!




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4 of 4 people found the following review helpful:
5.0 out of 5 stars easy, fun read, August 2, 2004
By 
R. S.reiss (boca raton, florida United States) - See all my reviews
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This review is from: The Untold Story: My 20 Years Running the National Enquirer (Hardcover)
Iain Calders book is an easy,fun read.Never having read the National Enquirer,I was surprised to learn what a serious publication it was.Their entrepreneurial out of the box methods to get the story were fascinating.Our journalism schools could do well to take notice.After reading this book I have become a reader of the National Enquirer.I highly recommend this book....Bob Reiss,Boca Raton,Fl.
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Inside This Book (learn more)
First Sentence:
It was 1964, and life was good. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
celebrity stories, mainstream journalists
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, National Enquirer, United States, Gene Pope, Los Angeles, Bill Cosby, Palm Beach, Bill Dick, Tom Arnold, Boston Ventures, Deep Throat, Donna Rice, Princess Grace, Washington Post, New Jersey, Bruno Magli, Las Vegas, Steve Coz, Uncle Frank, Carol Burnett, Gary Hart, Larry Haley, Rock Hudson, White House, Daily Record
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