From Booklist
What does it take for a small retailer to compete with the likes of the Wal-Marts, Home Depots, and various warehouse clubs? Price isn't the only consumer attraction, say consultants Taylor and Archer; to prove their point, they examine every facet of a business, from buying strategies to employee empowerment. All their suggestions--usually in the form of numbered lists--follow much-accepted financial, personnel, and marketing techniques. In promotional ideas, for instance, recommendations center on relationship building--sending a birthday card, establishing a frequent-buyer program, awarding customer suggestions, and so on. What elevates their advice above that of the well-known management gurus is the practicality of their ideas and the description of more than 10 small-retailer success stories.
Barbara Jacobs
--This text refers to an out of print or unavailable edition of this title.
Review
"""A powerful weapon in the battle against these giant retailers."" -- Entrepreneur
""This book has advice for managing any business better, no matter whom you compete against. Stimulating."" -- Tim Brown, Industry Week
""Gives you hundreds of ideas on how to survive -- and succeed -- if you’re fighting one of the big guys."" -- Small Business Opportunities
""Concise and absolutely on-target. Essential training for any start-up and small business owner."" -- Jack Faris, President, National Federation of Independent Businesses"
--This text refers to the
Paperback
edition.
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