Biologically, human beings haven’t changed in 100,000 years – but thanks to our amazing brains we can upgrade ourselves to add capabilities that took other creatures millions of years to evolve. Thanks to this “unnatural” evolution we are already Human 2.0. In the effort to stay alive, reproduce and make more of brains, we have transformed ourselves. Now with a better understanding of the mechanisms of the body, cloning, gene therapy, bionics, and other technologies, our rate of change is getting ever faster. This process of upgrading is nothing new. It has been around for millennia, and it raises some provocative questions. What will the future hold? Will our drive to upgrade continue to give positive benefits, or will it result in destruction? Where is our evolutionary survival heading? Sure to cause much debate, UPGRADE ME is science journalist Brian Clegg's ambitious and brilliant account of humanity's need to upgrade
Brian has written a number of popular science books, including Ecologic, The God Effect, on the most remarkable phenomenon of the quantum world and Before the Big Bang. Other titles include A Brief History of Infinity and Inflight Science, which explores the science that's all around you and outside your window when you are on an airplane.
Along with appearances at the Royal Institution in London he has spoken at venues from Oxford and Cambridge Universities to Cheltenham Festival of Science, has contributed to radio and TV programmes, and is a popular speaker at schools. Brian is also editor of the successful www.popularscience.co.uk book review site and is a Fellow of the Royal Society of Arts.
Brian has Masters degrees from Cambridge University in Natural Sciences and from Lancaster University in Operational Research, a discipline originally developed during the Second World War to apply the power of mathematics to warfare. It has since been widely applied to problem solving and decision making in business.
From Lancaster, he joined British Airways, where he ran teams including Emerging Technologies, amongst the most eccentric but talented staff in the company, who researched technologies from fingerprint recognition to electronic cash. This emphasis on innovation led to training with Dr. Edward de Bono, and in 1994 he left BA to set up his own creativity consultancy, running courses on the development of new ideas and products, and the creative solution of business problems. Clients include the BBC, the Met Office, British Airways, GlaxoSmithKline, Sony, The Treasury, Royal Bank of Scotland and many other blue-chips.
Brian has also written regular columns, features and reviews for numerous publications, including Nature, The Guardian, PC Week, Computer Weekly, Personal Computer World, Innovative Leader, Professional Manager, BBC History, Good Housekeeping and House Beautiful. His books have been translated into many languages, including German, Spanish, Portuguese, Chinese, Japanese, Polish, Turkish, Norwegian, Thai and even Indonesian.
