A unique motivational and diet/health success story on how one man lost 80 pounds and kept it off-from the spokesperson behind Lite Bites(r), one of the biggest selling product lines on QVC. Also included are tips on how to position a product for sale on QVC. QVC TV personality and Lite Bites(r) national spokesperson Marvin Segel struggled for years with low self-esteem, a complicated relationship with his powerful, accomplished father (the founder of QVC and the Franklin Mint), a poor body image (he weighed over 300 pounds!), and many career starts and stops. Then, three years ago, he found Lite Bites(r) dietary supplement bars and other products that provide nutritional support in an overall program for weight management. Lite Bites(r) became the means for getting his body in shape and his life back on track. He lost more than 80 pounds-and has kept it off-learned to be an on-air TV presenter, and succeeded in making the Lite Bites(r) Fat-Fighting System, produced by AMBI Inc., one of the most successful product lines ever on the world's biggest home shopping channel. Included in this book are:
Marvin's own story: his life before QVC and the inspirational story of how he overcame being known as "the boss's son" and other hurdles that affected his self-esteem;
A description of the 4-step Lite Bites(r) Fat-Fighting System (Planning, Food, Fitness, Attitude), how it works, and how it helped the author and thousands of his viewers lose weight, regain health, and create a new, positive outlook on life;
An insider's look at QVC's daily operations, from the on-air perspective of someone who knows how it works and how to get things done; and,
A special section on how potential vendors might position their products for QVC, and (quite possibly) change their lives-with real-life stories of those who've done it.
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