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Scott Goodson is the founder of the pacesetting global marketing/advertising agency, StrawberryFrog. He has built some of the world’s most iconic brands, lectured at Cambridge University, Columbia Business School, and addressed marketing and communications conferences around the world. Follow him @ScottFrog.
This book is based on the central thesis that businesses can increase sales by aligning themselves with social movements. Read morePublished 5 months ago by David Rubenstein
Very poor executed book, I couldn't get past half the book. The author kept going over and over the same point on movements, and couldn't close the idea.
Goodson uses his expertise and experience to craft a thoughtful, thorough examination of movement marketing. Read morePublished 18 months ago by P. Scott
One of the primary reasons of this book's success is that Scott Goodson is an advertising entrepreneur of this generation. He clearly understands the language today's brands speak. Read morePublished 19 months ago by Souvik Sarkar
Articulated properly, full of exemples, interesting approach thanks to Strawberry Frog but nothing new that we did not know. Read morePublished on November 4, 2013 by Franck Vinchon
I love this book. Whoever involve with advertising agency or teaching abt this must hv one. I'm an instructor of the university n each abt advertising management strategy. Read morePublished on October 10, 2013 by patamaporn netinant
it's an interesting theory but a little but too much marketing himself and the agency...it should be a free bookPublished on August 20, 2013 by Eugenio
I teach college-level Communication Studies. All of my courses have a cultural underpinning to them, which is somewhat traditional in the definition of "culture. Read morePublished on July 26, 2013 by Ellen Bremen