From the Back Cover
8 CRITICAL BUSINESS LESSONS FROM THE NEW ENTREPRENEURS
“One of the richest veins in startup gold is GenY entrepreneurs. Fenn deconstructs the DNA of this collaborative, tech-savvy generation to illuminate the future of entrepreneurship.”
Guy Kawasaki, cofounder, Alltop, and author of Reality Check
“If your business is stuck in old-school ways of thinking, this book will bring new perspective and insight on how a whole new class of upstarts are thinking!”
Tony Hsieh, CEO, Zappos
“In this smart, timely book, Donna Fenn shows us how Generation Y―probably the most entrepreneurial generation ever―is radically remaking the business world in its own image, one innovative startup company at a time.”
Jane Berentson, editor, Inc. magazine
“This book will make you feel confident. Confident in the fact that Generation Y has the tools, creativity, desire, passion, energy and smarts to keep this great nation in a position of leadership economically for decades to come.”
Harry Paul, coauthor of FISH! and Instant Turnaround!
“This book will change your perception of millennials and by the time you’re finished reading it, you’ll either want to work for one, partner with one, or be that age again.”
Dan Schawbel, author of Me 2.0
About the Author
Donna Fenn is the author of Upstarts: How GenY Entrepreneurs are Rocking the World of Business and Alpha Dogs: How Your Small Business Can Become a Leader of the Pack. She is a contributing writer and blogger at Inc. magazine, where she is responsible for managing the 30 Under 30 Coolest Young Entrepreneurs feature. An expert on small business trends and entrepreneurship for more than 20 years, she is also a blogger on BNet/CBSi, a columnist on Lifetuner.org, and the co-founder of YEC Mentors. She lives in Pelham, NY, with her husband, Guian Heintzen, and is the proud mom of two GenYers. For more information, go to UpstartsRock.