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40 of 41 people found the following review helpful:
5.0 out of 5 stars A Makeup Lover's Nirvana
ABOUT THE COMPANY:
For those of you who are unfamiliar with the Urban Decay brand and aesthetic, the first thing to know is that this is not a makeup line designed for or marketed toward soccer moms. The company was initially started by an alterna-chic woman who couldn't find cosmetics in the fun, funky colors she wanted to wear. The brand has exploded, and is now...
Published on January 12, 2008 by lmacbeth08

versus
3 of 3 people found the following review helpful:
3.0 out of 5 stars Okay, not the best
pros:
lasts a good while
colors are pretty
nice case--slim-line

cons:
shadows don't stay firm...too much powder released when stroked, causing product to be wasted. (try Chanel)

5 out of the 10 of these shades are very glittery....not necessarily a con for some, but just know that....wasn't evident from the pic or...
Published 20 months ago by SUNLVR


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40 of 41 people found the following review helpful:
5.0 out of 5 stars A Makeup Lover's Nirvana, January 12, 2008
ABOUT THE COMPANY:
For those of you who are unfamiliar with the Urban Decay brand and aesthetic, the first thing to know is that this is not a makeup line designed for or marketed toward soccer moms. The company was initially started by an alterna-chic woman who couldn't find cosmetics in the fun, funky colors she wanted to wear. The brand has exploded, and is now known for its wide ranging color palette, funky and daring color names (Mildew and Polyester Bride, for example) and commitment to quality, cruelty free makeup. Particularly well-known are Urban Decay's eye shadows, all of which are densely pigmented and low on filler (resulting in shadows that don't crease or easily wear off), and most of which are heavy on sparkle and shimmer. Recently Urban Decay has created a line of matte shadows, but none are contained within this eye palette.

ABOUT THIS PRODUCT - THE BASICS:
Housed in a thin black case with purple flocked velvet and gilding on the outside (depicting a revolver firing out swirls of smoke) are ten shades of shimmering and/or glittering, high-quality eye color. The palette has a magnetic closure (which having been jostled around extensively in my cluttered handbag, has never opened by accident) and contains a generously sized mirror and a standard dual ended sponge shadow applicator. The colors are paired top to bottom to be matched two at a time: "Chopper" and "Sin" for instance are both glittery pale peach and champagne colored respectively. I usually wear the darker of the two, Chopper, on the mid and lower lid, with Sin on the brow bone. One could do likewise with Smog and Maui Wowie, which are deeper shimmering (but NOT GLITTERY) browns. Mildew and Shattered are likewise toned down when it comes to the glitter content, but I don't find these two colors very wearable. Oil Slick is black with a high content of rainbow glitter, but its companion shade in the palette, Polyester Bride, is an intense white with more sparkle than glitter. Finally, Last Call and Grifter are glittering purple shades, with Last Call being the darker of the two and although these are both red-based purples this is most obvious with Last Call.

USAGE TIPS:
It's been said that these colors can't be worn to work, and in some cases this is true. However I think Smog, Maui Wowie and Polyester Bride in particular are neutral enough and so lacking in large glitter as to be above reproach. Chopper and Sin are also quite neutral, pale colors, and although they are glittery, as long as they are applied judiciously (without overloading the applicator) they can be worn anywhere, day or night. Oil Slick, Mildew, and Shattered would be out for anyone not working at a coffee house, but Polyester Bride, Last Call and Grifter could fly in a casual office. Depending on your taste, all of these colors would be great for a night out. If you're not a night prowler, you could extend the usefulness of this palette with the added purcase of Urban Decay Eye Shadow Transforming Potion, which turns any eyeshadow into a liquid liner. And of course it should go without saying that just because the colors are obviously paired to be worn together, you certainly don't have to - have fun with it! A few application tips: apply these shadows before any other makeup, even foundation, as the glitter from the shadow will sometimes drop onto the cheek during application or blending. Such excess glitter is most easily removed with a real (non-synthetic) cotton ball. Also, remember that these pigments are intense; a little goes a long way. You might try applying these shadows with a shadow brush rather than the enclosed applicator to get just the right amount of pigment. If you find that you've applied more pigment than you like, just dab a cotton ball, makeup sponge or dry tissue across the eyelid to remove excess, then be sure to look at the rest of your face to make sure you don't have glitter in places you don't want it. This is not a difficult product to use at all.

TO BUY OR NOT TO BUY, THAT IS THE QUESTION...:
Obviously, this palette isn't for everyone, and it does have a few detractors. One is that few people are going to wear all ten colors, and may in fact wear only four or six with regularity. Another pitfall is that the shadow applicator only has four sides, which can cause you to "dirty" the colors in the palette, or mix them on your lids. Nonetheless, I give this five stars. This was the first Urban Decay product I purchased, and I absolutely love it. In fact, this may be the most fun I've had with any makeup purchase, I like it that much! It's fun to have so many colors at your fingertips, so many options to do something fun, and the colors are absolutely beautiful. Very highly recommended, particularly to those of us under 40 who still take joy in beauty. And to those to whom beauty has become nothing more than a tedious routine, this little slice of makeup heaven might re-awaken the teeanager in you, who loved to try new things. Enjoy!
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14 of 14 people found the following review helpful:
5.0 out of 5 stars once i was lost...., January 11, 2007
I have never used urban decay's eyeshadows before. Now I'm pretty sure that I can't go back to just buying cheapie drugstore makeup. This palette is awesome! Initially, I didn't think I'd be able to use half the colors because they simply didn't appeal to me, but I've ended up loving to mix and match all of them. They can put down a ton of color, and I love that they have glitter in them, and if you use them wet, they're a completely different look. For the price, you can't beat trying that many cute sparkly eyeshadows, and the case it comes in is sexy cool, besides all the silly color names. I love this thing....buy it. Do it. You know you want to.
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10 of 10 people found the following review helpful:
5.0 out of 5 stars Love Urban Decay, January 13, 2007
This is an awesome palette of eyeshadows! I love all the colors, they have a high pigmentation to them, and this is also perfect for someone who's never tried Urban Decay. I love to use Chopper and Smog together. I use Chopper and blend it all over my entier lid , and use Smog as a liner, since its pretty dark. I love the way my eyes look with those 2 colors. Also, I like using Polyester Bride the white shimmer all over my lid, and use Oil Slick to line and smudge. These are high quality eyeshadows and last .
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7 of 7 people found the following review helpful:
5.0 out of 5 stars I love these colors., November 21, 2006
By 
I can't get enough of Urban Decay eyeshadow! These colors are so rich and blend so well on your eyelids. I love Sin, Chopper, Maui Wowie and Smog. I'd been wanting to try a few of these shades for awhile but didn't want to order them and the colors not look good on me, after I spent $15 on each. Perfect example would be that I had my eye on Shattered for months and I'm glad I didn't fork over $15 for it because it's not what I expected. This is a great deal. You get 10 great, popular UD colors for the price of 2! My only gripe is the glitter from a couple of the colors gets all over your upper cheeks if you don't use a shadow primer.
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5 of 5 people found the following review helpful:
4.0 out of 5 stars Very nice makeup, February 4, 2007
I bought this with Christmas money as a gift for myself. I have to say I am extremely pleased. Colors on the whole are beautiful and true to the pressed color. However the reasons I am neglecting to deem it worthy of 5 stars are a) Shattered (the turquoise color and one of the main reasons I bought this) is not very well pigmented at all. It shows up as more of a sheer wash than an eyeshadow. And b) These eyeshadows are EXTREMELY glittery and shimmery. it is hard to tell from the sample picture but these colors are about 60% glitter or shimmer. This is not necessarily bad, and quite nice for an evening or dramatic look, just different from what I had expected. Overall a great buy and a lovely way to sample the different popular Urban Decay colors.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Awesome Palette!, April 28, 2008
By 
Melaina Lara (Campbell, California USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   
I am a two shadow using shader. I know that 3 is common, but I am simple and two works. I was in love with this palette for that reason, they took 10 colors and paired them together into 5 sets. I'm not very bold with my own selections, but not giving into my urge to reach for the usual shades, I've found to my delight that this set is awesome.
I haven't used a combo that I didn't like, and the colors are so pigmented that it doesn't take much! This will last for awhile, and so worth the price.
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3 of 3 people found the following review helpful:
3.0 out of 5 stars Okay, not the best, May 13, 2010
By 
SUNLVR "opp" (Rockledge, FL United States) - See all my reviews
pros:
lasts a good while
colors are pretty
nice case--slim-line

cons:
shadows don't stay firm...too much powder released when stroked, causing product to be wasted. (try Chanel)

5 out of the 10 of these shades are very glittery....not necessarily a con for some, but just know that....wasn't evident from the pic or description

hard to believe how extremely cheaply made the applicator is...not what I expected from this brand.

colors don't blend easily...gotta really work at it
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Gotta Love Urban Decay!, September 28, 2011
By 
DaniBug (North Dakota) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Urban Decay Urban Ammo Eye Palette (Misc.)
I love this palette of colors. I especially love Chopper, which I think another reviewer also adored. It is one of those colors that looks great everyday, all the time.

The other colors are fabulous too depending on what look you want. The colors have amazingly deep pigmentation. A little goes a long way. I have green/brown combo eyes and can easily get away with using the blue shade, and green shade, and the plum shade. This is rare for me.

I am also 39 so need to shy away from the super shimmery. Some of these colors have shimmer, but not extreme, so I look put together and fashionable without looking like I am trying to be 19.

I will admit that I used up the Chopper long before the rest of the colors, but Urban Decay offers all of their palette colors in individual palettes. This is not true of other companies)

I say, try this palette. Enjoy the variety. And if you fall in love with one or two, you know you can always reorder just those colors.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars LOVE it, July 26, 2009
By 
This is the first eye shadow palette that I have purchased from Urban Decay. I've been using their primer potion for a while now, but I'd never bought anything else from the company. I'd been wanting this for a while so I broke down and purchased it. I'm so glad that I did!

The palette itself is pretty small so it's easy to store, and it has a very cute design on the outside. It comes with 10 colors, and the applicator (which I don't use; I prefer brushes). Most of the colors are very glittery and shimmery, and they are very pigmented. This is high quality eye shadow, people. The shadows do not crease and they last all day even on oily lids.

My one issue would be that not all of the colors are very wearable, i.e. mildew, oil slick and last call I don't see myself doing anything with. That being said, this is still a great deal, because you're getting 10 shadows for $30 some bucks. Buying the shadows individually would be much more. I bought this particular palette because I felt that it actually did have the most wearable colors out of the other palettes. I find "Sin," "Chopper," "Smog" and "Maui Wowie" all to be wearable, and I've used Polyester Bride a few times as well. "Grifter" is not bad either. All in all, I'm very happy with this purchase! Very worth the money!
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Love Urban Decay's Shadow Boxes!, March 5, 2009
I've purchased several of urban decay's shadow boxes and i love every one of them. These shadows are SLIGHTLY creamy just perfect to blend several color's together, and it won't crease or wipe off easily like normal creamy shadows. When worth with the eyeshadow primer potion these eye shadows will stay on all day long and still look flawless at the end of the day. It comes with enough shadow that it will still last you a long time so its worth every cent.
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Urban Decay Urban Ammo Eye Palette
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