Urban Decay Eyeshadow Primer Potion, Eyeshadow Base .34 fl oz (10 ml)

by Urban Decay

• Just a sweep of this miracle product before your favorite shadow delivers vibrant color that lasts all day
• The universal cream blends flawlessly into every skin tone
• Prevents eye shadow creasing
• Urban Decay's #1 best selling product
• Vintage Bottle

Product Description

Original (sheer nude)

Product Details

• Item Weight: 1 ounces
• Shipping Weight: 2.1 ounces (View shipping rates and policies)
• ASIN: B0028RC5N8
• UPC: 604214733008
• Item model number: 604214733008
• Average Customer Review: 4.5 out of 5 stars  See all reviews (168 customer reviews)
• Amazon Best Sellers Rank: #427 in Beauty (See Top 100 in Beauty)
  • #1 in Beauty > Makeup > Eyes > Concealer & Base

Most Helpful Customer Reviews

60 of 62 people found the following review helpful

5.0 out of 5 stars An ABSOLUTE MUST-HAVE in My Beauty Bag October 1, 2010

By HonestChica

Let me be honest, about 6 years ago, I first tried this product, and I just couldn't figure out why people loved it so much. The primer (and eyeshadow) was just not going on the way I wanted it. So, I set it aside, and I tried other products. After a year of no luck, I decided to give it another shot. I sat in front of my mirror for a bit; after a few trial and errors, I figured out my problem - I was using way too much AND putting the eyeshadow too soon. Only using three small dabs, it was the perfect amount. Of course, it took a bit of practice for the eyeshadow, but after some time, I was able to figure that out too. The key is to know how long to let it sit after smoothing the primer on my lids - for me it took only a few seconds.

The two things that I absolutely about this product: 1. how light and sheer it feels, and 2. the staying power! I'll use it in the morning, and at the end of the evening, my eyeshadow is STILL there.

I've been complimented so many times on my eyeshadow and have been asked many times how it stays on for so long.

So, I've been using this product for the past 5 years, and I absolutely LOVE this product.

I was so excited when Sin came out. I absolutely LOVE that also. I use the original mainly for my eyeshadows, and I use Sin alone.

The only thing that may have been a drawback was how messy the bottle can get. Some of the product can spill out on the side, etc. However, just like how the application took a bit of practice, trying to keep the product clean took a bit of practice as well.

But in my opinion, this product is worth the messy self-education... :)

15 of 15 people found the following review helpful

4.0 out of 5 stars Longwear Primer May 16, 2011

By Katie

I have been using this primer for about 8-9 months now and so far it has been a good one! I was expecting a thicker primer something along the lines of the Mac Paint Pots at first but this primer is a lot lighter. It glides on and dries quickly and this one blends in with most skin tones that I have used it on so no primer lines on the eye lids. It brings out colors well for a natural look. If you are using it with brighter colors then I would suggest something a little more heavy duty like the Mac ones. I have used this one with a bright green, yellow and blue shadows (not together though) and they stay on most of the day but I find them fading a little in brightness. But using it with browns, golds, black and other more neutral colors, it works great!

13 of 15 people found the following review helpful

5.0 out of 5 stars Really works, but maybe too well! March 10, 2012

By Laura R

I tend to be out and about for 16 hours straight some days and by the end of the day my eye shadow looks terrible if it's still on at all. I got a free sample of this from Sephora and the first time I tried it I was blown away. My eye shadow stayed in place all day and didn't fade at all. This stuff does exactly what you need it to but there are a couple of drawbacks you should prepare yourself for:

1. My eye shadow goes on a lot darker/stronger than it did before I started using this and stays that way all day. I put on this primer then put on eye shadow I've used a million times and got several comments from people saying I looked like I was giving them an angry look because my eye shadow was much more dramatic than usual. Be prepared to tone it down a little.

2. It is a little bit hard to wash off. I shower at night and remove my make up in there, but with this stuff I have to wipe several times with tissues after I get out to get all of the eyeshadow off. So be prepared for that and don't end up like me waking up the next morning with eye shadow panda eyes because I didn't look in the mirror to see it was still all over my face.

Other than that this stuff is great. I can be up and running for 16 hours straight and by the end of the day my eye shadow looks like it did when I first put it on. No creasing or fading at all!