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  • Urban Decay Eyeshadow Primer Potion .34 fl oz (10 ml)
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Urban Decay Eyeshadow Primer Potion .34 fl oz (10 ml)


Currently unavailable.
We don't know when or if this item will be back in stock.
  • Just a sweep of this miracle product before your favorite shadow delivers vibrant color that lasts all day
  • The universal cream blends flawlessly into every skin tone
  • Prevents eye shadow creasing
  • Urban Decay's #1 best selling product
  • Vintage Bottle

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Important Information

Ingredients
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG 40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Beeswax) (Synthetic Beeswax), Trimethylsiloxysilicate, Propylparaben, Methylparaben, Ethylparaben, Butylparaben, Methicone, Isobutylparaben, Mica, Titanium Dioxide (CI77891), Iron Oxides (CI77491, 77492, 77499), Bismuth Oxychloride (CI 77163) (CI77163)

Directions
Apply a small amount to cleansed and moisturized eyelids. Allow to dry. Wear alone or with your favorite shadow.

Product Description

Original (sheer nude)

Product Details

  • Item Weight: 1 ounces
  • Shipping Weight: 4.8 ounces
  • ASIN: B0028RC5N8
  • UPC: 604214733008
  • Item model number: 604214733008
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (246 customer reviews)
  • Amazon Best Sellers Rank: #113,909 in Beauty (See Top 100 in Beauty)
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Customer Reviews

Urban Decay Eye Primer Potion is amazing.
Sk8Bunny
For example, I walk 3 miles to and from work every day in a fairly humid climate, and when I take my eye makeup off at night, it still looks like I JUST put it on.
zoomzoomzoom
No more oily eyeshadow in the crease of my eyes. this product makes your eyeshadow look freshly applied all day long.
Jamie

Most Helpful Customer Reviews

83 of 85 people found the following review helpful By HonestChica on October 1, 2010
Let me be honest, about 6 years ago, I first tried this product, and I just couldn't figure out why people loved it so much. The primer (and eyeshadow) was just not going on the way I wanted it. So, I set it aside, and I tried other products. After a year of no luck, I decided to give it another shot. I sat in front of my mirror for a bit; after a few trial and errors, I figured out my problem - I was using way too much AND putting the eyeshadow too soon. Only using three small dabs, it was the perfect amount. Of course, it took a bit of practice for the eyeshadow, but after some time, I was able to figure that out too. The key is to know how long to let it sit after smoothing the primer on my lids - for me it took only a few seconds.

The two things that I absolutely about this product: 1. how light and sheer it feels, and 2. the staying power! I'll use it in the morning, and at the end of the evening, my eyeshadow is STILL there.

I've been complimented so many times on my eyeshadow and have been asked many times how it stays on for so long.

So, I've been using this product for the past 5 years, and I absolutely LOVE this product.

I was so excited when Sin came out. I absolutely LOVE that also. I use the original mainly for my eyeshadows, and I use Sin alone.

The only thing that may have been a drawback was how messy the bottle can get. Some of the product can spill out on the side, etc. However, just like how the application took a bit of practice, trying to keep the product clean took a bit of practice as well.

But in my opinion, this product is worth the messy self-education... :)
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21 of 25 people found the following review helpful By Laura R on March 10, 2012
I tend to be out and about for 16 hours straight some days and by the end of the day my eye shadow looks terrible if it's still on at all. I got a free sample of this from Sephora and the first time I tried it I was blown away. My eye shadow stayed in place all day and didn't fade at all. This stuff does exactly what you need it to but there are a couple of drawbacks you should prepare yourself for:

1. My eye shadow goes on a lot darker/stronger than it did before I started using this and stays that way all day. I put on this primer then put on eye shadow I've used a million times and got several comments from people saying I looked like I was giving them an angry look because my eye shadow was much more dramatic than usual. Be prepared to tone it down a little.

2. It is a little bit hard to wash off. I shower at night and remove my make up in there, but with this stuff I have to wipe several times with tissues after I get out to get all of the eyeshadow off. So be prepared for that and don't end up like me waking up the next morning with eye shadow panda eyes because I didn't look in the mirror to see it was still all over my face.

Other than that this stuff is great. I can be up and running for 16 hours straight and by the end of the day my eye shadow looks like it did when I first put it on. No creasing or fading at all!
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20 of 24 people found the following review helpful By Katie on May 16, 2011
I have been using this primer for about 8-9 months now and so far it has been a good one! I was expecting a thicker primer something along the lines of the Mac Paint Pots at first but this primer is a lot lighter. It glides on and dries quickly and this one blends in with most skin tones that I have used it on so no primer lines on the eye lids. It brings out colors well for a natural look. If you are using it with brighter colors then I would suggest something a little more heavy duty like the Mac ones. I have used this one with a bright green, yellow and blue shadows (not together though) and they stay on most of the day but I find them fading a little in brightness. But using it with browns, golds, black and other more neutral colors, it works great!
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6 of 6 people found the following review helpful By Megan S on April 6, 2012
Verified Purchase
The packaging isnt the best but hey, the product is wonderful! It makes your eyeshadow pop and creasing almost never occurs. Definetly a great purchase!
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5 of 5 people found the following review helpful By Angel on July 13, 2012
Verified Purchase
Fast shipping, item authentic, a lil primer goes a long way or it will crease, brings out the color in eyeshadows n stays on till u wash it off! Very happy!
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21 of 29 people found the following review helpful By Arminda Schroeder on May 10, 2011
Verified Purchase
This stuff is okay, which is why I gave it 3 stars. I've had better and I've had worse. It gets my makeup on and keeps it on all day, doesn't crease. My COMPLAINT is that it dries my skin and makes it look gunky... is that even a word? My eyes start looking like a 60-year old's. And I barely apply it, so it's not like I'm caking it on or anything. After using it for a few weeks, I had to stop because of the dryness. I started applying lotion to correct the dryness. I used Ucerine cream, which by accident I found works as a PERFECT eye primer!!! Yes, I know... Ucerine cream as an eye primer?? Isn't that what old people use on their elbows or something? Get over that assumption and pick up a big tub for all kinds of uses, including as an eye AND face primer. It's El Cheepo and works awesomely! I just put the smallest amount on my entire face and a bit on my eyelids and my foundation and eye shadows stick and stay stuck ALL DAY!!! AND my skin stays baby soft and moisturized, no clogging of the pores, which it also says on the tub. YAY!! Another eye primer that is fabulous is Mary Kay's. I love this stuff. I wouldn't purchase Urban Decay eye primer again. Too expensive and dries my skin out, at least in my experience. But I will suggest using Ucerine cream. It's a perfect primer : D
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