From the Back Cover
I stopped reading because I was tempted to steal stuff for my next book!"
Steve Krug, author of Don't Make Me Think
If you're serious about creating great user experiences, this is a must-read book! Eric's insights on usability are reinforced with delightful examples and are presented with a business-smart perspective that few others can match."
Richard Dalton, Senior Manager, Experience Strategy & Measurement, The Vanguard Group
"I just want it to work!"
That's what "usability" means to the user. It's about whether a product or service does what the user wantsand expectsit to do. And that's what makes people wantor not wantwhat you have to sell. This book is packed with suggestions, steps, and guidelines to help you create products and services that do what users want. Many of them are unbelievably simple. They just work.
How to create usable stuff
- Have clear goals for what you want to accomplish
- Use the checklists in each chapter to help you spot potential problems
- Learn what makes users happyor not happy
- Discover three keys to responsiveness
- Put logical reasoning to work for you
- Improve profitability by improving usability
About the Author
Eric Reiss has been meddling with service- and product-design projects for longer than he cares to remember. Today, he is CEO of The FatDUX Group, an international user-experience design company headquartered in Copenhagen, Denmark. Eric has also lectured on design principles at the Bauhaus University in Weimar, is a former Professor of Usability and Design at the IE Business School in Madrid, and serves on the advisory boards of several universities and institutes in both Europe and the United States. His Web Dogma, a design philosophy that transcends both fashion and technology, has been adopted by thousands of developers and companies around the world. You can follow Eric Reiss on Twitter: @elreiss