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Use the News: How To Separate the Noise from the Investment Nuggets and Make Money in Any Economy Paperback – Bargain Price, June 4, 2002


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Editorial Reviews

Amazon.com Review

Virtually everyone tuned into the stock market during the past few years is plugged into CNBC, and virtually everyone plugged into CNBC is familiar with Maria Bartiromo. Striking, articulate, and always at the center of the cable station's Wall Street action, Bartiromo has become a welcome source of fiscal authority through incisive but accessible daily TV appearances that stretch from the early morning Squawk Box to late afternoon's Market Wrap. Many viewers may think that her take on each day's events, and long-range perspective based upon them, are derived from years of academic study and exclusive inside tips. Not so, Bartiromo claims in Use the News. She says average investors can also separate the noise from the news and guide themselves to more profitable portfolios. In clear prose--like the direct language she employs on TV--Bartiromo shares the ideas and expertise of some of the Street's top executives, money managers, and analysts, explaining how the markets and financial-news machines really work and describing ways anyone can gather and assess useful data. "In this book, I'll expand on what I already do in my broadcasts: namely, level the playing field so that individual investors have the same information, understanding, and chances of success as the professionals," she writes. Fans, and even nonfans, should enjoy it. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly

With the stock market tumbling, investors who can efficiently sift through all the available financial information will have the best sense of how a stock will perform, claims Bartiromo. After all, that's what she does every day as an anchor for CNBC's Street Signs and Market Wrap, as a featured reporter on the cable channel's popular Squawk Box segment and as producer and host of Market Week with Maria Bartiromo. In a friendly, hands-on style, she offers readers a view of the stock market (both the big picture and various market sectors) from her vantage point as a reporter on the floor of the NYSE. No "math whiz," Bartiromo is adamant that understanding the market requires nothing more than "common sense and doing your homework." Relying on analysis from investment pros, corporate chiefs, dozens of excellent Web sites (ranging from those that carry breaking news about corporate events to government sites that store reams of meaningful data), faxes, e-mails and phone calls, Bartiromo demonstrates firsthand how she focuses on real-time, relevant data, analyzes what it does (and doesn't) say and puts the distilled information into context. Most important, Bartiromo reminds investors that they shouldn't rely on or always believe what they hear about a stock on television or read on the Internet without first doing some research of their own, even if the source is CNBC's star financial personality. (June)Forecast: Readers will find Bartiromo's voice of reason as appealing on the page as on the small screen. With a 25-city national radio campaign and a 15-city NPR syndicated feature, this book is bound for the business bestseller lists.

Copyright 2001 Cahners Business Information, Inc.

--This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Paperback: 304 pages
  • Publisher: HarperBusiness; 1st edition (June 4, 2002)
  • Language: English
  • ISBN-10: 0066620872
  • ISBN-13: 978-0066620879
  • ASIN: B000C4SQYQ
  • Product Dimensions: 5.3 x 0.7 x 8 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 2.8 out of 5 stars  See all reviews (49 customer reviews)
  • Amazon Best Sellers Rank: #1,181,023 in Books (See Top 100 in Books)

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Customer Reviews

2.8 out of 5 stars
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Most Helpful Customer Reviews

50 of 51 people found the following review helpful By A Customer on October 17, 2001
Format: Hardcover
Maria Bartiromo is not a money manager. She's a reporter, and one without any real insights of her own. After all, this is the woman who, when asked if the market was in danger of crashing about a year ago, blithely replied that in the Internet age, a correction that used to take 2 years to complete could be over in 2 weeks. But don't blame poor Maria. She was probably just repeating what somebody told her the day before.
So if she doesn't have insights of her own, what exactly did she put into this book? Mostly comments by other people. In fact more than half of the book consists of lengthy quotations from Maria's Wall Street cronies. But what sort of people cozy up to the media on Wall Street? Why, it's the marketing and PR people of course. So there you have it. It's no accident that so much of the book was devoted to relentless name-dropping. After all this book is mostly a marketing campaign for Maria and her friends on the Street.
That doesn't mean that everything in the book is false. In fact, most things said in the book are true. But as with most marketing campaigns, the problem is not what they tell you, but what they DON'T tell you. The used car salesman may not outright lie to you, he just won't mention that the transmission has been rebuilt. So don't expect any deep, incisive expose of Wall Street practices in this book. When people talk to a reporter, they won't say anything that's bad for their firm. When a reporter writes a book, she wouldn't say anything that makes her sources look bad.
What's in this book is also in many other books. Save your money.
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28 of 29 people found the following review helpful By A Customer on August 1, 2001
Format: Hardcover
I had read many of the negative reviews for this book, but decided to ignore them and picked up the book in an airport bookstore (that's right, a full price book store...ouch!). What a waste of money. You guys were right, and I should have listened to you. You guys who wrote the congratulatory reviews must be friends of Maria's because you couldn't have read this book.
Just to show I am a complete follower, I also read Navigate the Noise by Bernstein as suggested in one of the other reviews of Maria's book. Nav the Noise is a much much more helpful book.
So, I'm one for two.
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35 of 38 people found the following review helpful By Mark Van Dine on December 16, 2001
Format: Hardcover
Simply another marketing exercise of tying a book, any book, to an attractive face with some media exposure to make some quick money. Not much difference between this and a Life Philosophy book by Vanna White or a biography of Britney Spears. The content is basic new investor instruction that you can find done better and for free at Web sites like Motley Fool and others. Very badly organized with lots of extraneous material ... this book is at least two rewrites away from an acceptable first effort. Look elsewhere, friend.
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23 of 25 people found the following review helpful By A Customer on July 13, 2001
Format: Hardcover
What's said in this book is reasonable, but how do you take seriously an author who warns you that everybody has an agenda in the book, yet did not practice what she preached?
Did she ever tell you if a stock she's touting in the morning is in the hedge fund run by her husband? When she talked about Symbol Tech. did she ever tell you her father-in-law was a major shareholder?
How can a financial reporter be literally in bed with a money manager and still have any integrity?
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31 of 36 people found the following review helpful By RAS on June 13, 2001
Format: Hardcover
This style of "investing" is already over, and the gossip column speculating style of CNBC and Maria B. the head cheerleader for the bubble is just about done. There are numerous worthwhile books to read about investing in the markets and making money. Read one if that is your purpose; this is not one of them.
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12 of 12 people found the following review helpful By A Customer on October 2, 2001
Format: Hardcover
My problem with Bartiromo has been explained by many previous reviewers. While everything she wrote sounds sensible - in theory, in reality she has no actual investment experience and worse yet, does _exactly_ all those things she tells investors not to do in her book. So, either she doesn't believe in her own advice, or she doesn't care what she does as long as it gets ratings, whatever that's left.
I've also read Navigate the Noise and will write a review of it later. To sum it up here, that's a much better, and much more _credible_, book on the same topic.
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16 of 18 people found the following review helpful By A Customer on August 11, 2001
Format: Hardcover
In the last few years, CNBC has become the unofficial mascot of the Great Bull/Bubble Market of the 1990s and reporters such as Maria B. have gained near star status. Unfortunately, CNBC was never taken seriously by Wall St. professionals which is all the more true today. The problem is that CNBC is all about ratings, not sound financial advice. CNBC's producers and anchors are not idiots - they know what's right. Therefore, in the morning the talking heads will give you stern lectures about not taking analysts on face value, and in the afternoon they will trumpet ad nauseum some ludicrous recommendations like a price target of ... on Qualcomm. Now, everybody on Wall St knows that it's just a transparent grab for publicity and every serious analyst is rolling on the floor laughing. Was CNBC simply naive, or they cared simply for ratings?
This schezophrenia is reflected in Ms. B as well. I will admit the book is full of sensible sounding principles. But then, how does Ms B's own reporting stack up against her own book? In her book she listed stock splits, company tours, earnings warnings as 3 of 13 top noise makers. But what does she talk about all morning but pending stock splits, company tours and earnings warnings? Isn't one of her favorite questions "Do you buy the stock ahead of earnings next week?" If she doesn't think investors should be asking questions like these, why does she?
I wouldnt go so far as to say the book is useless - it's sensible sounding enough. However, what's in this book is in many other investment books and somebody else is probably more deserving of your dollars.
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