Top critical review
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It's what the book DOESN'T say that counts.
on October 17, 2001
Maria Bartiromo is not a money manager. She's a reporter, and one without any real insights of her own. After all, this is the woman who, when asked if the market was in danger of crashing about a year ago, blithely replied that in the Internet age, a correction that used to take 2 years to complete could be over in 2 weeks. But don't blame poor Maria. She was probably just repeating what somebody told her the day before.
So if she doesn't have insights of her own, what exactly did she put into this book? Mostly comments by other people. In fact more than half of the book consists of lengthy quotations from Maria's Wall Street cronies. But what sort of people cozy up to the media on Wall Street? Why, it's the marketing and PR people of course. So there you have it. It's no accident that so much of the book was devoted to relentless name-dropping. After all this book is mostly a marketing campaign for Maria and her friends on the Street.
That doesn't mean that everything in the book is false. In fact, most things said in the book are true. But as with most marketing campaigns, the problem is not what they tell you, but what they DON'T tell you. The used car salesman may not outright lie to you, he just won't mention that the transmission has been rebuilt. So don't expect any deep, incisive expose of Wall Street practices in this book. When people talk to a reporter, they won't say anything that's bad for their firm. When a reporter writes a book, she wouldn't say anything that makes her sources look bad.
What's in this book is also in many other books. Save your money.