User-Centred Graphic Design: Mass Communication And Social Change [Paperback]

Jorge Frascara (Author), Bernd Meurer (Author), Jan van Toorn (Author), Dietmar Winkler (Author)

Book Description

Publication Date: May 8, 1997

This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that can be achieved through good communication design. The book also discusses a user-centred approach to Design, Including Notions Of Social Marketing, Design Methods And different information-gathering techniques.; The book closes with a discussion of a new professional profile for the graphic designer which reflects the complex cultural, psychological and often political issues that in turn affect, construct and contextualize our daily communications.

Editorial Reviews

About the Author

Frascara; Jorge University of Alberta, Edmonton, Canada,Meurer; B ,vanToorn; J ,Winkler; D ,

Product Details

• Paperback: 147 pages
• Publisher: CRC Press; 1 edition (May 8, 1997)
• Language: English
• ISBN-10: 0748406727
• ISBN-13: 978-0748406722
• Product Dimensions: 10 x 6.5 x 0.3 inches
• Shipping Weight: 11.2 ounces
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #8,156,482 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

4.0 out of 5 stars Good book, August 24, 2004

By 

Martin Lallier "lallierm" (Montreal, Qc Canada) - See all my reviews
(REAL NAME)   

This review is from: User-Centred Graphic Design: Mass Communication And Social Change (Paperback)

This is a good book for anyone wanting to develop a basic knowledge of user-centred design. Unfortunately, it's now a somewhat outdated book. It's cost is extremely disproportionate with its current value. ($30 would be more adequate). I recommend, instead, Brenda Laurel's "Design Research".

1 of 3 people found the following review helpful:

3.0 out of 5 stars Nice book, shame about the content..., March 15, 2001

By 

Robert Hamilton (Canada) - See all my reviews
(REAL NAME)   

This review is from: User-Centred Graphic Design: Mass Communication And Social Change (Paperback)

An interesting if somewhat dated ideology placing the graphic designer in the position of the instigator of positive social change. A sort of paper social conscience for the masses. Designers must unite and use their collective power for good and triumph over all that is evil. While many of the arguments are trite and shop worn, this book does justify coffee table space. The actual book itself is more interesting than it's content.