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User Driven Change: Give Them What They Want Paperback – February 4, 2009

ISBN-13: 978-0578010670 ISBN-10: 0578010674

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Product Details

  • Paperback: 136 pages
  • Publisher: UD Publishing (February 4, 2009)
  • Language: English
  • ISBN-10: 0578010674
  • ISBN-13: 978-0578010670
  • Product Dimensions: 9.7 x 7.4 x 0.3 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #5,010,842 in Books (See Top 100 in Books)

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3 of 3 people found the following review helpful By David Pedersen on January 27, 2010
Format: Paperback
The cover for "User Driven Change" threw me to start, but in digging into it I found it highly useful. Unlike many books on web design UDC tackles the subject from the customers points of view.

The book begins by discussing the different types of users we find on the internet: The Immediate, The Competitive, The Relational, and The Reasearcher. From these archetypes rooted in the MBTI (Meyers Briggs Types Indicator) they explore what features and designs work best for each visitor type.

While one can potentially design one website for each behavior type, a balanced design will have elements which satisfies the needs of all these behavior types.

In addition to going over user types the book discusses which metrics matter and how to interpret changes in these metrics. Following the guidelines for better design will bring improvements to any site.

Unlike many books on the topic, this book is a reasonably short read, is concise, and offers valuable tips to both novice and advanced web designers.
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1 of 1 people found the following review helpful By Larry R. Senechal on January 28, 2010
Format: Paperback
I work in the Internet industry in Seattle. Our company builds web sites and web applications for our clients. I am often asked for advice on how to improve a site. This is the book I recommend and many people have thanked me for it.

Instead of rambling on to impress the reader with their keen understanding, the others of this book have distilled their experience so every page is filled with useful and actionable information. My copy looks like some of my college text books with highlighting and notes in the margins.

If you are responsible for improving the effectiveness of your or your company's website, this is the most useful book you will find on the subject.
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By Ruth Burr on August 24, 2010
Format: Paperback
So many books about marketing give a lot of "best practices" advice without really going into HOW to implement their suggestions. It sounds impressive, but at the end of the day did you learn enough to be able to DO anything? One of my favorite things about User Driven Change is that it's actually useful - it's got strategies that you can actually implement to start serving your users better. I'm a web marketer so I could really spring into action on the ideas outlined in this book, but I also would recommend it to anyone trying to make a website friendlier to its users (i.e., everyone with a website). You don't need a lot of advanced web marketing secret knowledge to make your site better using this book - surprise surprise, it's user friendly!

It's also written in a style that's fun to read, not dry or overly jargon-y. Best of all, it's short: it wins!
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