- Paperback: 136 pages
- Publisher: UD Publishing (February 4, 2009)
- Language: English
- ISBN-10: 0578010674
- ISBN-13: 978-0578010670
- Product Dimensions: 7.4 x 0.3 x 9.7 inches
- Shipping Weight: 8.8 ounces (View shipping rates and policies)
- Average Customer Review: 4.3 out of 5 stars See all reviews (3 customer reviews)
- Amazon Best Sellers Rank: #5,340,765 in Books (See Top 100 in Books)
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User Driven Change: Give Them What They Want
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Top Customer Reviews
The book begins by discussing the different types of users we find on the internet: The Immediate, The Competitive, The Relational, and The Reasearcher. From these archetypes rooted in the MBTI (Meyers Briggs Types Indicator) they explore what features and designs work best for each visitor type.
While one can potentially design one website for each behavior type, a balanced design will have elements which satisfies the needs of all these behavior types.
In addition to going over user types the book discusses which metrics matter and how to interpret changes in these metrics. Following the guidelines for better design will bring improvements to any site.
Unlike many books on the topic, this book is a reasonably short read, is concise, and offers valuable tips to both novice and advanced web designers.
Instead of rambling on to impress the reader with their keen understanding, the others of this book have distilled their experience so every page is filled with useful and actionable information. My copy looks like some of my college text books with highlighting and notes in the margins.
If you are responsible for improving the effectiveness of your or your company's website, this is the most useful book you will find on the subject.
It's also written in a style that's fun to read, not dry or overly jargon-y. Best of all, it's short: it wins!