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Easily digestible and pertinent to the digital age where companies live and die by their physical and digital customer experiencesPublished 4 months ago by Matt W.
Almost entirely focused on business to consumer, hence little relevance for b-2-b; there is little room for emotion in a world based on SAP or oracle. Read morePublished 22 months ago by Mikkel Lund
Users: Not Consumers Aaron Shapiro Users: Not Consumers is designed as a manual for entrepreneurs and small business owners who are interested in establishing an online presence to... Read morePublished on March 5, 2012 by Cheryl Stillwell
Nice reading, quite practical. Great book for newcomers on digital marketing, it presents some up to date cases and a good approach to enhance any business initiative to be made.Published on December 14, 2011 by dtartaro
I try to read new business books and this is one of the best ones that I have read. I think that this may replace my "Good to Great" book on my company book shelf. Read morePublished on November 4, 2011 by wheel