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Easily digestible and pertinent to the digital age where companies live and die by their physical and digital customer experiencesPublished 3 months ago by Matt W.
Almost entirely focused on business to consumer, hence little relevance for b-2-b; there is little room for emotion in a world based on SAP or oracle. Read morePublished 21 months ago by Mikkel Lund
For those who are looking for new vision and guidance in the role of digital in their organization, the first chapters of this book are for you. Read morePublished on February 26, 2013 by Stephen Dill
Users: Not Consumers Aaron Shapiro Users: Not Consumers is designed as a manual for entrepreneurs and small business owners who are interested in establishing an online presence to... Read morePublished on March 5, 2012 by Cheryl Stillwell
Nice reading, quite practical. Great book for newcomers on digital marketing, it presents some up to date cases and a good approach to enhance any business initiative to be made.Published on December 14, 2011 by dtartaro