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Uses of Blogs (Digital Formations)

3.5 out of 5 stars 2 customer reviews
ISBN-13: 978-0820481241
ISBN-10: 0820481246
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Editorial Reviews

Review

«This is a broad, but deep look at the social, political, business, and academic effects that blogging is having on our society. Highly recommended! » (Robert Scoble, Corporate Blogger, Microsoft Corporation)
«We blog, therefore we are players in our own future. Jacobs and Bruns have provided an exciting and useful map to the practices, ethics, and potentials of this most encouraging Internet phenomenon. Highly recommended.» (Pat Kane, Consultant, Singer, Activist, and Author, ‘The Play Ethic’)

From the Back Cover

"This is a broad, but deep look at the social, political, business, and academic effects that blogging is having on our society. Highly recommended!" Robert Scoble, Corporate Blogger, Microsoft Corporation

"We blog, therefore we are players in our own future. Jacobs and Bruns have provided an exciting and useful map to the practices, ethics, and potentials of this most encouraging Internet phenomenon. Highly recommended." Pat Kane, Consultant, Singer, Activist, and Author, The Play Ethic

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Product Details

  • Series: Digital Formations (Book 38)
  • Paperback: 267 pages
  • Publisher: Peter Lang International Academic Publishers (June 1, 2006)
  • Language: English
  • ISBN-10: 0820481246
  • ISBN-13: 978-0820481241
  • Product Dimensions: 0.5 x 6 x 8.8 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,533,484 in Books (See Top 100 in Books)

More About the Author

Dr Axel Bruns is an ARC Future Fellow and Professor in the Digital Media Research Centre at Queensland University of Technology in Brisbane, Australia, and was a Chief Investigator in the ARC Centre of Excellence for Creative Industries and Innovation (http://cci.edu.au/). He is the author of Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage (2008) and Gatewatching: Collaborative Online News Production (2005), and a co-editor of Twitter and Society (2014), A Companion to New Media Dynamics (2012) and Uses of Blogs (2006). Bruns is an expert on the impact of user-led content creation, or produsage, and his current work focusses on the study of user participation in social media spaces such as Twitter, especially in the context of acute events. His research blog is at http://snurb.info/, and he tweets at @snurb_dot_info. See http://mappingonlinepublics.net/ for more details on his current social media research. Bruns leads the QUT Social Media Research Group (http://socialmedia.qut.edu.au/).

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Format: Paperback
The attraction of this book is that it goes beyond describing the most common usages of blogs, like for social or political commentary. Bruns and Jacobs explain how blogs have also taken on corporate functionality. Some companies are building "dark" blogs, which are accessible only to its employees. But within this group, the blogs might typically allow the usual free for all contributory mode. One key idea being to encourage as much informal "conversation" as possible, across the company hierarchy. Unlike generic blogs, where authors can come from anywhere, in the corporate context, there is this hierarchy, which can often stifle participation in conventional face to face group meetings.

The book takes the reader beyond the often superficial explanations of how to use blogs. The latter can sometimes be focused on the mechanical aspects of getting to blog, or of finding interesting social blogs.
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Format: Paperback
Although some blog researchers wrote sections, I find this very average. Most of the chapters seem to be opinion pieces instead of reporting on research. Some of the sections seem really trite at this point.
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