Customer Reviews

Uses of Blogs (Digital Formations)

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The attraction of this book is that it goes beyond describing the most common usages of blogs, like for social or political commentary. Bruns and Jacobs explain how blogs have also taken on corporate functionality. Some companies are building "dark" blogs, which are accessible only to its employees. But within this group, the blogs might typically allow the usual free for all contributory mode. One key idea being to encourage as much informal "conversation" as possible, across the company hierarchy. Unlike generic blogs, where authors can come from anywhere, in the corporate context, there is this hierarchy, which can often stifle participation in conventional face to face group meetings.

The book takes the reader beyond the often superficial explanations of how to use blogs. The latter can sometimes be focused on the mechanical aspects of getting to blog, or of finding interesting social blogs.

Although some blog researchers wrote sections, I find this very average. Most of the chapters seem to be opinion pieces instead of reporting on research. Some of the sections seem really trite at this point.