Never underestimate the power of basic design principles. Applied skillfully, they drive your message home. Applied poorly, they obliterate a concept.
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Most Helpful Customer Reviews
39 of 39 people found the following review helpful:
4.0 out of 5 stars
12 years in the trade and I refer to this book frequently,
By
This review is from: Using Design Basics to Get Creative Results (Hardcover)
The cover of this book could have employed design basics to get creative results, but the interior makes up for it. Its generous amount of fundmental information is nicely laid out in an uncomplicated and easy to use format. Mostly, I am disappointed with graphic design how-to books. They tend to be ambiguously narrated "portfolios" of high-profile designers with magnificant clients; as if just staring at their work is going to make you a better designer with a bigger budget. Though the majority of these samples are grand, Perterson actually analyses why the designs chosen are successful based on design fundamentals. The first half of the book is honest and humble -- like kindergarten; but in a really nice classroom. The topics discussed in depth are the basics of design like line, type, shape, texture, balance, contrast, unity, color, and value. The second half graduates to the working world and how those philosophies are applied to working models. A must for every designer. I have been doing this for twelve years and I still refer to the first half of this book all the time.
15 of 15 people found the following review helpful:
4.0 out of 5 stars
Getting Started,
By A Customer
This review is from: Using Design Basics to Get Creative Results (Hardcover)
I was really impressed with the fact the author wrote the book with "design novices" in mind. The book was an easy read, but yet pushed the reader to think beyond the examples laid out in the book
0 of 1 people found the following review helpful:
3.0 out of 5 stars
Chocolate Cover,
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This review is from: Using Design Basics to Get Creative Results (Hardcover)
I received the book in good time, however when I got it the cover was covered in some sort of chocolate. Smeared all over it. I just thought it was pretty grose and unprofessional. It only took a wet cloth to clean it off, of which I would have thought could have been done prior to posting.
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Inside This Book
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First Sentence:
Can good graphic design be taught? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
purely visual element, serif face, underlying grid, symmetrical balance New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Can good graphic design be taught? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
purely visual element, serif face, underlying grid, symmetrical balance New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 3
books:
- Annual Report 2002 by National Adult Literacy Agency on page 43, and page 104
- Phoenix Fire by Elizabeth Forrest on page 105
- Graphic Arts in Front Matter
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