Using Electronic Surveys [Paperback]

Mal Conway (Author), Susan Thomas (Author)

Book Description

Publication Date: December 28, 2002

E-surveys hold great promise and great challenges for workplace learning and performance professionals. While the benefits include rapid turnaround, low cost, scalability, adn a variety of delivery methods, risks can include some significant technology challenges and concerns over privacy. This issue of Info-line offers practical advice to help you take advantage of this power tool, including advice on how to:
-write and format effective e-survey questions
-select the best method to disseminate your e-survey
-avoid common pitfalls of pilot tests and evaluations.

Editorial Reviews

About the Author

Mal Conway is a senior performance consultant at IBM Global Services, where he helps clients improve and measure human performance. His background includes extensive experience in survey and market research. Conway has co-authored several Info-lines.

Susan Thomas is a senior performance consultant at IBM Global Services. She works with clients on all aspects of measurement and assessment. She authored Designing Surveys That Work!, which provides conprehensive guidance to practitioners creating surveys.

Product Details

• Paperback: 15 pages
• Publisher: ASTD (December 28, 2002)
• ISBN-10: 1562863452
• ISBN-13: 978-1562863456
• Product Dimensions: 10.9 x 8.4 x 0.1 inches
• Shipping Weight: 2.4 ounces (View shipping rates and policies)
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #7,187,817 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1.0 out of 5 stars Brochure, December 11, 2007

By 

Marco A. S. Telles "Marco A. Telles" (Miami, FL USA) - See all my reviews
(REAL NAME)   

This review is from: Using Electronic Surveys (Paperback)

If I had know this was a brochure presented at the ASTD (American Society of Training and Development), I wouldn't have paid the price I paid for it. It is certainly not worth it for two reasons: 1) content wise, it says the obvious, nothing more than that; 2) an ASTD brochure like this should not be sold, should be given away, or at the most charged a simbolic price, like $1. This comes from a ASTD Award Winner myself.