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Using LinkedIn [Paperback]

by Patrice-Anne Rutledge
4.2 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

July 22, 2010 0789744597 978-0789744593 1
Using LinkedIn is a customized, media-rich learning experience designed to help new users master LinkedIn quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to LinkedIn. This book is fully integrated with an unprecedented collection of online learning resources: more than 60 video and audio tutorials as well as additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream LinkedIn users need to know.

This practical, approachable coverage guides you through mastering LinkedIn topics including:
  • Creating a profile that achieves targeted goals
  • Finding jobs, consulting opportunities, and clients on LinkedIn
  • Recruiting job candidates
  • Developing a streamlined approach for managing contacts
  • Customizing LinkedIn for maximum effectiveness
  • Using LinkedIn Answers and Groups for research and marketing
  • Extending the power of LinkedIn with applications and tools
  • Becoming a LinkedIn service provider
  • Accessing LinkedIn from mobile devices
  • Advertising on LinkedIn

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Editorial Reviews

From the Back Cover

Using LinkedIn offers:
  • Practical, approachable coverage that completely flattens the LinkedIn learning curve
  • Tightly integrated with online video, screencast tutorials, podcasts, and more: the total learning experience for new LinkedIn users
  • A streamlined learning experience for professionals interested in LinkedIn, but who don't have a lot of time to spend on developing their network and mastering networking best practices

About the Author

Patrice-Anne Rutledge  is a business technology journalist and author who specializes in social media, online collaboration, and presentation technologies. She is a longtime LinkedIn user and social networking advocate.

Product Details

  • Series: Using
  • Paperback: 288 pages
  • Publisher: Que Publishing; 1 edition (July 22, 2010)
  • Language: English
  • ISBN-10: 0789744597
  • ISBN-13: 978-0789744593
  • Product Dimensions: 9.1 x 6 x 0.5 inches
  • Shipping Weight: 13.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,490,099 in Books (See Top 100 in Books)

More About the Author

Patrice-Anne Rutledge is a business technology author and consultant specializing in social media, online applications, and presentation technologies. Her latest books include Using Facebook, Using LinkedIn, Using Microsoft PowerPoint 2010, and The Truth About Profiting from Social Networking, all from Pearson. You can learn more about Patrice's books and other projects on her author website ( and her Facebook page (

Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
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Most Helpful Customer Reviews
5 of 6 people found the following review helpful
5.0 out of 5 stars Great Guide Towards Taping into Real Technology Skills! September 24, 2010
This book is for any small business owner who wants to tap into the power of LinkedIn. What I like about this book is that you walk away with real technology skills. Using LinkedIn by Patrice-Ann Rutledge tells me what I need to know about leveraging LinkedIn to the max. This is also one of the first books I've seen that has step-by-step video tutorials, web links and audio sidebar interviews with experts that you can download to create a customized learning experience. My favorite chapters for entrepreneurs are: Communicating with Your LinkedIn Network, Saving Time with LinkedIn Tools, Advertising on LinkedIn.

Melinda Emerson "Smallbizlady"
Author Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works
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5.0 out of 5 stars The best book I've found on LinkedIn February 10, 2013
Format:Paperback|Verified Purchase
Patrica-Anne Rutledge doesn't miss a beat. I also like the the Safari Online Video supplements. I've been really using LinkedIn for the past 6 months when I thought I might need another job since our government contract wasn't being renewed. The book has helped me to ferret out some of the more not obvious aspects.
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1 of 2 people found the following review helpful
>>>..."USING Linkedin" is more than just a book!...You don't just read about it...You will see it, hear it, with step-by-step video tutorials and audio sidebars delivered through the free Web Edition that comes with every USING book...For the Investment in the book, you get online access anywhere with a web connection---no books to carry, updated content and the benefit of video & audio learning!!!
>>>..."USING Linkedin" offers 18 Knowledge-Filled Chapters from Introducing Linkedin to Accessing Linkedin via Mobile Devices!!!...Author Patrice-Anne Rutledge / A Business Technology Author & Consultant,etc. / delivers 257 pages of Linkedin Knowledge for all Linkedin users from A to Z!!!...In addition, Patrice-Anne is a long-time Linkedin member and social networking advocate who uses Linkedin to develop her business, find clients, recruit staff and so much more!
>>>..."USING Linkedin" is an Investment to make & a Learning Experience that you will use & use!!!...Get your "USING Linkedin" Today for your Purchase Review!!!...Going Forward!!!...Carpe Diem - Seize The Day!!!...Michael.
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0 of 1 people found the following review helpful
5.0 out of 5 stars A top reference students will need December 12, 2010
Patrice-Anne Rutledge's USING MICROSOFT POWERPOINT 2010 and USING LINKEDIN are fine, specific program-oriented references that are top picks for any new learner. Each book is accompanied by step-by-step video tutorials and audio sidebars delivered through the Free Web Edition that comes with each book. The result is a video tutorial and accompanying text unparalleled in scope and coverage, offering plenty of visuals reinforced by specific details. From using Linkedin to view and submit news articles and posting updates to inserting video clips into Powerpoint and modifying images, these are top references students will need!
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0 of 2 people found the following review helpful
1.0 out of 5 stars Less than promised April 23, 2012
By Chloe
I bought this book because it had online tutorials. I started over an hour ago from time of this writing. When I attempted to sign on, after navigating through a circling thicket of pages several rounds, I called the support line where after several switching around I was informed by a rude person that their lines were only open for educators not students. When I asked for a supervisor, I was informed that one was not available at all and a name would not be provided, but that that supervisor had refused to speak to me. Evidently the supervisor speaks to their reps but not customers.

I am a working person and my time is money but to Pearson Publishing, I'm a mere student and not worth their time. Evidently Pearson Publishing's ideas of its students are of funded, un-employed college kids who have nothing better to do than lolligag in a Starbucks wasting time on-line chatting for hours with no results or willing to just wait around until Pearson deems it worth their while to own up to their claims of on-line features for its products--if ever.

My experience is organizations with thick, opaque walls around their products have something to hide. The ones with receptive, accessible support have nothing to hide, are easy to use, open to revision from listening to user experiences. If just trying to get on-line at que publishing/pearson is any indication, the tutorials are not worth their time, but I wouldn't know, not having seen them despite sincere effort trying.
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