Payment methods, smart cards and customer-elationship marketing are all converging at the moment of purchase, transforming the connections between shoppers, merchants and bankers. This book explores the impact of convergence and the opportunities for companies to use technology to gain market share. Visa and Mastercard expect their member banks to have completed the migration to smart cards by 2005. Early adopters exploring the benefits of the cards are searching for ways to expand their business. Most expect multi-function smart cards combining a traditional, proven payment mechanism, like credit, along with a customer loyalty function. The new territory is full of obstacles: industry players need to understand the pitfalls. The author uses his personal experience as president of a software company and founder of Sinfonia Marketing Technologies (creator of the first smart card-based electronic coupon wallet) to guide other companies that want to better understand the business strategies related to multi-function smart cards and loyalty.
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4.0 out of 5 stars
Excellent starting point to convince your boss for chip card,
By "tayfunoz" (Garanti Payment Systems, TURKEY) - See all my reviews
This review is from: Using Smart Cards to Gain Market Share (Hardcover)
Those people who is planning to start a chip card migration project in their bank, who is wondering about the added values of chip except preventing fraud, it is an excellent guide for you. Read it and find out what is loyalty, how RFM systems can be used on your credit cards.
4.0 out of 5 stars
Excellent starting point to convince your boss for chip card,
By "tayfunoz" (Garanti Payment Systems, TURKEY) - See all my reviews
This review is from: Using Smart Cards to Gain Market Share (Hardcover)
Those people who is planning to start a chip card migration project in their bank, who is wondering about the added values of chip except preventing fraud, it is an excellent guide for you. Read it and find out what is loyalty, how RFM systems can be used on your credit cards.
Share your thoughts with other customers: Create your own review
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
Every time, you use your credit card a complex interaction takes place between yourself, the retailer, your respective banks and a number of intermediaries that allows the process to function smoothly. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Transaction Richness Quotient, American Express, Dee Hock, Bank of America, Java Card, Pizza Hut, Welcome Real-time, American Airlines, Relationship Card, Visa Cash, Air Miles, New York, Big Mac New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Every time, you use your credit card a complex interaction takes place between yourself, the retailer, your respective banks and a number of intermediaries that allows the process to function smoothly. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Transaction Richness Quotient, American Express, Dee Hock, Bank of America, Java Card, Pizza Hut, Welcome Real-time, American Airlines, Relationship Card, Visa Cash, Air Miles, New York, Big Mac New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 6
books:
See all 6 books this book cites
3
books
cite this book:
- A Year In Provence by Peter Mayle on page 64
- How to Measure Customer Satisfaction by Nigel Hill in Back Matter
- Dictionary of Marketing by Wolfgang J. Koschnick in Back Matter
- Gower Handbook of Customer Service by Peter Murley in Back Matter
- Built to Last by James C Collins in Back Matter
See all 6 books this book cites
- How to Measure and Manage Your Corporate Reputation by Terry Hannington in Back Matter
- Credit Management Handbook by Burt Edwards in Back Matter
- Buying Information Systems: Selecting, Implementing and Assessing Off-The-Shelf Systems by David James in Back Matter
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