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4.0 out of 5 stars Excellent starting point to convince your boss for chip card, November 20, 2000
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"tayfunoz" (Garanti Payment Systems, TURKEY) - See all my reviews
This review is from: Using Smart Cards to Gain Market Share (Hardcover)
Those people who is planning to start a chip card migration project in their bank, who is wondering about the added values of chip except preventing fraud, it is an excellent guide for you. Read it and find out what is loyalty, how RFM systems can be used on your credit cards.
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4.0 out of 5 stars Excellent starting point to convince your boss for chip card, November 20, 2000
By 
"tayfunoz" (Garanti Payment Systems, TURKEY) - See all my reviews
This review is from: Using Smart Cards to Gain Market Share (Hardcover)
Those people who is planning to start a chip card migration project in their bank, who is wondering about the added values of chip except preventing fraud, it is an excellent guide for you. Read it and find out what is loyalty, how RFM systems can be used on your credit cards.
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Using Smart Cards to Gain Market Share
Using Smart Cards to Gain Market Share by Aneace Haddad (Hardcover - May 2000)
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