Using the Web to Compete in a Global Marketplace [Paperback]

Browning Rockwell (Author)

Book Description

Publication Date: September 17, 1998 | ISBN-10: 047125262X | ISBN-13: 978-0471252627 | Edition: 1

The Web enables nearly any business to open up shop to the entire world. Never before has it been so easy to do business abroad, but there are technical, legal, financial, marketing, and tactical issues to confront. Beginning with an overview of what the digital revolution means for free trade, this book offers rare insight into the entire operation and provides valuable information on everything from building the site to the issue of language and content to researching foreign markets.

Includes Companion Web site with...
* Links to the top trade sites in 100+ countries.
* Resource listings of business directories, government resources, and news publications in 100+ countries.

Editorial Reviews

From the Back Cover

A complete guide to doing more business internationally using the power of the Web Drawing upon years of experience doing business over the Internet, global trade expert Browning Rockwell and a powerhouse group of contributing authors provide hundreds of ideas about planning, budgeting, designing, building, running, and profiting from a global business Web site. Following a fascinating and instructive overview of what the Internet revolution means for free trade, Browning lays out a simple, easy-to-understand formula for building international Web sites that really work and add value to your company's bottom line. His book covers:
* Essential Web terms and technologies, explained in simple, non-technical language
* Researching foreign markets on the Internet
* Designing and building a global business Web site, including valuable tips on shaping language and content for best results
* Improving access for customers, prospects, partners, suppliers, and employees worldwide
* Marketing goods and services internationally over the Web
* Addressing important technical and security issues
* Creating a fully networked in-house international trade group to manage training, legal, and cross-cultural issues
* Using an original, seven-step system for finding and following up on international trade and global business leads
Using the Web to Compete in a Global Marketplace arms you with the know-how and skills you need to increase your profits and market share with Web technology. Visit the companion Web site at www.wiley.com/compbooks/rock-well for a link to the Global Information Network (GIN), where you'll find:
* The primary search engine for global business on the Internet today
* An online gateway destination to more than 1,600 business Web sites from every continent
* A growing community of companies and individuals using the Web to increase profits and build long-term relationships worldwide
* A one-stop source for locating the most comprehensive world business and global trade information now available over the Internet
Wiley Computer Publishing. Timely. Practical. Reliable. Visit our Web site at www.wiley.com/compbooks/

About the Author

BROWNING ROCKWELL is president and founder of Trade Compass (www.tradecompass.com), an award-winning international Web site that provides innovative global business tools, resources, and information each day to thousands of companies worldwide.

Product Details

• Paperback: 336 pages
• Publisher: Wiley; 1 edition (September 17, 1998)
• Language: English
• ISBN-10: 047125262X
• ISBN-13: 978-0471252627
• Product Dimensions: 9 x 7.3 x 0.8 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #3,852,832 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars Excellent all round source of knowledge - a must, May 21, 1999

By A Customer

This review is from: Using the Web to Compete in a Global Marketplace (Paperback)

Very few established businesses have really grasped the potential of e-business. This book provides a valuable guide to the business reader of the importance of the internet to the future of business. I also liked the guidance on international trade for starting businesses. The accompanying GIN Website is good as well.

3 of 3 people found the following review helpful:

4.0 out of 5 stars A Very Good introduction to Global business online, February 5, 1999

By A Customer

This review is from: Using the Web to Compete in a Global Marketplace (Paperback)

The author presents a sensible, detailed, savvy discussion of the rationale for online business and offers a load of online resources to help get a business up and running on the Web. The book is well-organized and easy to read. In my opinion, it is a very good introduction and readers who are relatively new to business online will benefit the most from the book.

4.0 out of 5 stars A Very Good introduction to Global business online, February 5, 1999

By A Customer

This review is from: Using the Web to Compete in a Global Marketplace (Paperback)

The author presents a sensible, detailed, savvy discussion of the rationale for online business and offers a load of online resources to help get a business up and running on the Web. The book is well-organized and easy to read. In my opinion, it is a very good introduction and readers who are relatively new to business online will benefit the most from the book.