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Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success [Kindle Edition]

Sonja Jefferson , Sharon Tanton
5.0 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to start doing things differently. From websites to white papers, blogs to tweets, to newsletters and video, now more than ever content is king in the digital world. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through traditional print methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.

Editorial Reviews


"Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." --Charles H Green, author of The Trusted Advisor

"[I]f you're getting started with content marketing...check out the Valuable Content Marketing book and add it to your library. You'll learn a lot, and (hopefully) enjoy the process." --Christopher Butler, Chief Operating Officer, Newfangled

About the Author

Sonja Jefferson is a content consultant with a background in professional sales. Through her company, Valuable Content Ltd, she has helped business owners get their message across, managing web projects and helping them write and publish high quality business books.

Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate. She has both English teaching and Creative Writing qualifications.

Product Details

  • File Size: 815 KB
  • Print Length: 248 pages
  • Publisher: Kogan Page; Reprint edition (January 3, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B009UYP93U
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #614,767 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars A compelling way to differentiate your business January 17, 2013
Old-style marketing no longer works for today's savvy, cynical, connected buyers. People can research online in minutes. Your products and services need to be found quickly and stand up to scrutiny. That is where marketing with valuable content matters, according to Sonja Jefferson and Sharon Tanton in this book.

Valuable content is content which: educates, informs or entertains; is relevant to its target audience; tells a story that people understand; is well-produced; and is written by people who care. Valuable content can help you deliver five things that businesses need to stand out from the crowd on the Internet:

* Getting discovered by prospective customers
* Differentiating yourself from your competitors
* Becoming the subject of people's conversations and referrals
* Being remembered when the time comes to buy; and
* Enabling people to learn to like and trust you

So how do you go about generating and then using valuable content? The authors recommend blogging as an easy way to publish your content, supported by social media ( in particular Twitter, Linked-In and Facebook), email newsletters, search-engine optimisation, a content-rich website, e-books, video and audio. As experienced writers, the authors give plenty of useful advice on such topics as how to stop procrastinating, how to be engaging, and how to fit writing into a busy work schedule.

In my view the authors have made a compelling case for the potential marketing advantages of valuable content. The major drawback is that it takes an enormous amount of effort to create a consistent flow of valuable content. On the other hand, this is also an advantage because it creates a barrier to entry for your competitors, providing you with a valuable opportunity to differentiate your business if you are prepared to invest significant time and energy.
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5.0 out of 5 stars Just straight to the point April 29, 2014
Format:Kindle Edition|Verified Purchase
This is a great book for anyone who is getting into content marketing world or is already in there but looks for something new to work with. The way how the authors bring their ideas forward is captivating, we can clearly see that they really "write from the heart"!

The only point that perhaps could have some extra attention here is the relationship between eCommerce and Content Marketing. These two areas are almost merging nowadays and a chapter on eCommerce would be quite valuable. Anyway, this is not a criticism, but rather a suggestion for future works!
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5.0 out of 5 stars A Valuable Book on Content Marketing July 18, 2013
Format:Kindle Edition
Jefferson and Tanton have written an extremely practical and accessible guide to content marketing. If you haven't yet been persuaded of the value of content marketing, the early sections of the book will explain why content is king.

Then they move right into the how-to: how to blog for business, how to use social media, how to create e-books and white papers, how to make the content of your videos and podcasts good, how to use guest blogging to extend your reach, how to end up with a good website.

The book contains no technical information. That is, you won't find out how to produce your e-book here. It has lots of suggestions and guidelines for creating excellent content and some suggestions about communicating with tech people who are turning that content into consumable products.

The final chapter offers checklists.You might want to begin there to see where your business currently stands when it comes to content. You can read the book straight through, but the separate sections also stand alone if you want to turn to your highest priority topics first.

The tone of the book is friendly, conversational, and down to earth. People with little tech or marketing background will find the book easy to read and understand -- and experienced content marketers will probably still find new ideas, inspiration, and perhaps the push they need to get that next project started.
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5.0 out of 5 stars Wonderfully Useful and Accessible March 15, 2013
As someone who regularly consults professional services firms on how to get started with content, I can comfortably say this is one of the most useful and accessible books written on the topic. Chock full of helpful advice, case studies, and "how to" guides, Valuable Content Marketing is a really "valuable piece of content dedicated solely to content."
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5.0 out of 5 stars Eye opening, useful, full of great avice September 29, 2014
Format:Kindle Edition
Eye opening, useful, full of great avice!

It's been great to read this book and understand that we should use and adapt the content we have already produced while at the same time keep producing (regularly!) new content.
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