Valuable Content Marketing and over one million other books are available for Amazon Kindle. Learn more
Buy New
$27.55
Qty:1
  • List Price: $29.95
  • Save: $2.40 (8%)
FREE Shipping on orders over $35.
Only 4 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Want it Tuesday, April 22? Order within and choose One-Day Shipping at checkout. Details
Trade in your item
Get a $0.68
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Valuable Content Marketing: How to make quality content the key to your business success Paperback

ISBN-13: 978-0749465803 ISBN-10: 0749465808 Edition: Reprint

See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from Collectible from
Kindle
"Please retry"
Paperback
"Please retry"
$27.55
$18.22 $18.22

Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student



Frequently Bought Together

Valuable Content Marketing: How to make quality content the key to your business success + Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech) + Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Price for all three: $60.83

Buy the selected items together

NO_CONTENT_IN_FEATURE

Big Spring Books
Editors' Picks in Spring Releases
Ready for some fresh reads? Browse our picks for Big Spring Books to please all kinds of readers.

Product Details

  • Paperback: 248 pages
  • Publisher: Kogan Page; Reprint edition (February 28, 2013)
  • Language: English
  • ISBN-10: 0749465808
  • ISBN-13: 978-0749465803
  • Product Dimensions: 9.2 x 6.3 x 0.5 inches
  • Shipping Weight: 13.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,749,083 in Books (See Top 100 in Books)

Editorial Reviews

Review


"Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." --Charles H Green, author of The Trusted Advisor

"[I]f you're getting started with content marketing...check out the Valuable Content Marketing book and add it to your library. You'll learn a lot, and (hopefully) enjoy the process." --Christopher Butler, Chief Operating Officer, Newfangled 

"As experienced writers, the authors give plenty of useful advice on such topics as how to stop procrastinating, how to be engaging, and how to fit writing into a busy work schedule...a compelling case for the potential marketing advantages of valuable content...[A] consistent flow of valuable content...is also an advantage because it creates a barrier to entry for your competitors, providing you with a valuable opportunity to differentiate your business if you are prepared to invest significant time and energy." --John Gibbs, Notary Public 

"Valuable Content Marketing is a very readable, practical and downright useful introduction to a sometimes confusing marketing strategy...Buy the book. Read it. Keep it away from your competitors." --Lee Frederiksen, Hinge Marketing

"[T]his book contains and explains all the tools and resources needed for marketers and business owners at any experience and technology level. It is a must-have reference. It will change the way the informed, traditional marketer markets." --New York Journal of Books 

"[T]he quintessential guide to starting, sustaining, and prospering from a marketing model based solely on informing, educating and inspiring potential clients...a great 'laptop-side' reference for any firm that's thinking about shifting its marketing towards content." --Rattleback

"[A] must-read for any sales, marketing, or communications professional. It is an excellent guide for small buisness owners and service providers...offers insightful case studies that illustrate how businesses have successfully and creatively executed the concepts behind valuable content marketing."
--Business Book Summaries

"When well executed, content marketing provides solid branding, augments search engine optimization when paired with a blog and enhances a business presence across numerous social media platforms. The book Valuable Content Marketing will work wonders to help your business achieve those benefits." --Small Biz Trends

 

Sales, branding and marketing professionals and small business owners

Book Description

How to produce marketing content in a clear, compelling, cost-effective way

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5.0 out of 5 stars
5 star
3
4 star
0
3 star
0
2 star
0
1 star
0
See all 3 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By John Gibbs TOP 1000 REVIEWER on January 17, 2013
Format: Paperback
Old-style marketing no longer works for today's savvy, cynical, connected buyers. People can research online in minutes. Your products and services need to be found quickly and stand up to scrutiny. That is where marketing with valuable content matters, according to Sonja Jefferson and Sharon Tanton in this book.

Valuable content is content which: educates, informs or entertains; is relevant to its target audience; tells a story that people understand; is well-produced; and is written by people who care. Valuable content can help you deliver five things that businesses need to stand out from the crowd on the Internet:

* Getting discovered by prospective customers
* Differentiating yourself from your competitors
* Becoming the subject of people's conversations and referrals
* Being remembered when the time comes to buy; and
* Enabling people to learn to like and trust you

So how do you go about generating and then using valuable content? The authors recommend blogging as an easy way to publish your content, supported by social media ( in particular Twitter, Linked-In and Facebook), email newsletters, search-engine optimisation, a content-rich website, e-books, video and audio. As experienced writers, the authors give plenty of useful advice on such topics as how to stop procrastinating, how to be engaging, and how to fit writing into a busy work schedule.

In my view the authors have made a compelling case for the potential marketing advantages of valuable content. The major drawback is that it takes an enormous amount of effort to create a consistent flow of valuable content. On the other hand, this is also an advantage because it creates a barrier to entry for your competitors, providing you with a valuable opportunity to differentiate your business if you are prepared to invest significant time and energy.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Kindle Edition
Jefferson and Tanton have written an extremely practical and accessible guide to content marketing. If you haven't yet been persuaded of the value of content marketing, the early sections of the book will explain why content is king.

Then they move right into the how-to: how to blog for business, how to use social media, how to create e-books and white papers, how to make the content of your videos and podcasts good, how to use guest blogging to extend your reach, how to end up with a good website.

The book contains no technical information. That is, you won't find out how to produce your e-book here. It has lots of suggestions and guidelines for creating excellent content and some suggestions about communicating with tech people who are turning that content into consumable products.

The final chapter offers checklists.You might want to begin there to see where your business currently stands when it comes to content. You can read the book straight through, but the separate sections also stand alone if you want to turn to your highest priority topics first.

The tone of the book is friendly, conversational, and down to earth. People with little tech or marketing background will find the book easy to read and understand -- and experienced content marketers will probably still find new ideas, inspiration, and perhaps the push they need to get that next project started.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
As someone who regularly consults professional services firms on how to get started with content, I can comfortably say this is one of the most useful and accessible books written on the topic. Chock full of helpful advice, case studies, and "how to" guides, Valuable Content Marketing is a really "valuable piece of content dedicated solely to content."
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Product Images from Customers

Search
ARRAY(0x9e9de5dc)