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Valuable Content Marketing: How to make quality content the key to your business success Reprint Edition

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ISBN-13: 860-1404732164
ISBN-10: 0749465808
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Editorial Reviews

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"Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." --Charles H Green, author of The Trusted Advisor

"[I]f you're getting started with content marketing...check out the Valuable Content Marketing book and add it to your library. You'll learn a lot, and (hopefully) enjoy the process." --Christopher Butler, Cheif Operating Officer, Newfangled

Book Description

How to produce marketing content in a clear, compelling, cost-effective way
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Product Details

  • Paperback: 248 pages
  • Publisher: Kogan Page; Reprint edition (February 15, 2013)
  • Language: English
  • ISBN-10: 0749465808
  • ISBN-13: 978-0749465803
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 13.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #2,065,414 in Books (See Top 100 in Books)

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By John Gibbs on January 17, 2013
Format: Paperback
Old-style marketing no longer works for today's savvy, cynical, connected buyers. People can research online in minutes. Your products and services need to be found quickly and stand up to scrutiny. That is where marketing with valuable content matters, according to Sonja Jefferson and Sharon Tanton in this book.

Valuable content is content which: educates, informs or entertains; is relevant to its target audience; tells a story that people understand; is well-produced; and is written by people who care. Valuable content can help you deliver five things that businesses need to stand out from the crowd on the Internet:

* Getting discovered by prospective customers
* Differentiating yourself from your competitors
* Becoming the subject of people's conversations and referrals
* Being remembered when the time comes to buy; and
* Enabling people to learn to like and trust you

So how do you go about generating and then using valuable content? The authors recommend blogging as an easy way to publish your content, supported by social media ( in particular Twitter, Linked-In and Facebook), email newsletters, search-engine optimisation, a content-rich website, e-books, video and audio. As experienced writers, the authors give plenty of useful advice on such topics as how to stop procrastinating, how to be engaging, and how to fit writing into a busy work schedule.

In my view the authors have made a compelling case for the potential marketing advantages of valuable content. The major drawback is that it takes an enormous amount of effort to create a consistent flow of valuable content. On the other hand, this is also an advantage because it creates a barrier to entry for your competitors, providing you with a valuable opportunity to differentiate your business if you are prepared to invest significant time and energy.
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Format: Paperback
As someone who regularly consults professional services firms on how to get started with content, I can comfortably say this is one of the most useful and accessible books written on the topic. Chock full of helpful advice, case studies, and "how to" guides, Valuable Content Marketing is a really "valuable piece of content dedicated solely to content."
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Format: Kindle Edition
Eye opening, useful, full of great avice!

It's been great to read this book and understand that we should use and adapt the content we have already produced while at the same time keep producing (regularly!) new content.
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Format: Kindle Edition Verified Purchase
This is a great book for anyone who is getting into content marketing world or is already in there but looks for something new to work with. The way how the authors bring their ideas forward is captivating, we can clearly see that they really "write from the heart"!

The only point that perhaps could have some extra attention here is the relationship between eCommerce and Content Marketing. These two areas are almost merging nowadays and a chapter on eCommerce would be quite valuable. Anyway, this is not a criticism, but rather a suggestion for future works!
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Format: Kindle Edition
Jefferson and Tanton have written an extremely practical and accessible guide to content marketing. If you haven't yet been persuaded of the value of content marketing, the early sections of the book will explain why content is king.

Then they move right into the how-to: how to blog for business, how to use social media, how to create e-books and white papers, how to make the content of your videos and podcasts good, how to use guest blogging to extend your reach, how to end up with a good website.

The book contains no technical information. That is, you won't find out how to produce your e-book here. It has lots of suggestions and guidelines for creating excellent content and some suggestions about communicating with tech people who are turning that content into consumable products.

The final chapter offers checklists.You might want to begin there to see where your business currently stands when it comes to content. You can read the book straight through, but the separate sections also stand alone if you want to turn to your highest priority topics first.

The tone of the book is friendly, conversational, and down to earth. People with little tech or marketing background will find the book easy to read and understand -- and experienced content marketers will probably still find new ideas, inspiration, and perhaps the push they need to get that next project started.
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