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Valuable Content Marketing: How to make quality content the key to your business success Reprint Edition
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"Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." --Charles H Green, author of The Trusted Advisor
"[I]f you're getting started with content marketing...check out the Valuable Content Marketing book and add it to your library. You'll learn a lot, and (hopefully) enjoy the process." --Christopher Butler, Cheif Operating Officer, Newfangled
Top Customer Reviews
Valuable content is content which: educates, informs or entertains; is relevant to its target audience; tells a story that people understand; is well-produced; and is written by people who care. Valuable content can help you deliver five things that businesses need to stand out from the crowd on the Internet:
* Getting discovered by prospective customers
* Differentiating yourself from your competitors
* Becoming the subject of people's conversations and referrals
* Being remembered when the time comes to buy; and
* Enabling people to learn to like and trust you
So how do you go about generating and then using valuable content? The authors recommend blogging as an easy way to publish your content, supported by social media ( in particular Twitter, Linked-In and Facebook), email newsletters, search-engine optimisation, a content-rich website, e-books, video and audio. As experienced writers, the authors give plenty of useful advice on such topics as how to stop procrastinating, how to be engaging, and how to fit writing into a busy work schedule.
In my view the authors have made a compelling case for the potential marketing advantages of valuable content. The major drawback is that it takes an enormous amount of effort to create a consistent flow of valuable content. On the other hand, this is also an advantage because it creates a barrier to entry for your competitors, providing you with a valuable opportunity to differentiate your business if you are prepared to invest significant time and energy.
It's been great to read this book and understand that we should use and adapt the content we have already produced while at the same time keep producing (regularly!) new content.
The only point that perhaps could have some extra attention here is the relationship between eCommerce and Content Marketing. These two areas are almost merging nowadays and a chapter on eCommerce would be quite valuable. Anyway, this is not a criticism, but rather a suggestion for future works!
Then they move right into the how-to: how to blog for business, how to use social media, how to create e-books and white papers, how to make the content of your videos and podcasts good, how to use guest blogging to extend your reach, how to end up with a good website.
The book contains no technical information. That is, you won't find out how to produce your e-book here. It has lots of suggestions and guidelines for creating excellent content and some suggestions about communicating with tech people who are turning that content into consumable products.
The final chapter offers checklists.You might want to begin there to see where your business currently stands when it comes to content. You can read the book straight through, but the separate sections also stand alone if you want to turn to your highest priority topics first.
The tone of the book is friendly, conversational, and down to earth. People with little tech or marketing background will find the book easy to read and understand -- and experienced content marketers will probably still find new ideas, inspiration, and perhaps the push they need to get that next project started.