'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.
Value Acceleration
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About the Author
Mitchell Gooze is a experienced general manager with operating experience in the high technology and consumer products industries.
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
5.0 out of 5 stars
An Eye Opener,
By
This review is from: Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage (Hardcover)
This book opens your eyes to what companies need to do to be competitive in the highly competitive economy in which we exist. It provides breakthrough thinking in how to leverage marketing and sales activities. I highly recommend it to anyone responsible for managing marketing or sales within a company, or anyone who aspires to do so.Steve Waterhouse Consultant & Author of "The Team Selling Solution"
5 of 5 people found the following review helpful:
4.0 out of 5 stars
A break through book!,
By
This review is from: Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage (Hardcover)
Value Acceleration is a break through book! It applies the process improvement tools that great companies like IBM, Toyota, Intuit are using to overpower their competitors. However the book does not get bound up in terminology. It is also well researched, written and attributed. The footnotes are bang on. My lesson learned was the clear delineation of the importance of Marketing as a strategic interface between Product Development and Sales. This book is a major step toward successful implementation of Six Sigma and Lean Thinking to result in an end-to-end Product Development- Marketing- Sales process. The book makes it clear that this will be key to good companies being able to continue to seize market opportunities. The Prologue as a fable is extremely well done and grips the reader. A must buy for all businesses!
4 of 4 people found the following review helpful:
5.0 out of 5 stars
The Secrets to Build an Unbeatable Competive Advantage,
This review is from: Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage (Hardcover)
This book is a must-read for anyone who has struggled with joining marketing and sales process. Imagine if you had a model that when implemented successfully empowered all sales and marketing activity for the long-term competitive advantage. This book provides just that. If there is one book I would recommend for both CMOs and sales professionals to read this year, this book is it. The authors not only provide real-world examples but actionable steps at every turn for a company to successfully reduce all the bottlenecks that often occur in marketing/sales process. Stellar case examples include Samsung, Motorola, Ford and others. Lean thinking has finally been introduced and applied to marketing/sales process! Bravo!Prakash Aswani President BioSystem Solutions, Inc.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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customer development, adaptive enterprise, solution development, critical functional skill, customer manufacturing process, top constraint, value acceleration, lean thinking Key Phrases - Capitalized Phrases (CAPs): (learn more)
Customer Manufacturing, Manufacture Customers, Environmental Influences, Value Specification, New York, Rosabeth Moss Kanter, Lead User, Lean Manufacturing, Santa Clara, Constraint Analysis Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
customer development, adaptive enterprise, solution development, critical functional skill, customer manufacturing process, top constraint, value acceleration, lean thinking Key Phrases - Capitalized Phrases (CAPs): (learn more)
Customer Manufacturing, Manufacture Customers, Environmental Influences, Value Specification, New York, Rosabeth Moss Kanter, Lead User, Lean Manufacturing, Santa Clara, Constraint Analysis Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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