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Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage Hardcover – January 15, 2007


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Product Details

  • Hardcover: 176 pages
  • Publisher: Elevate (January 15, 2007)
  • Language: English
  • ISBN-10: 1601940041
  • ISBN-13: 978-1601940049
  • Product Dimensions: 9.1 x 6 x 0.8 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #2,287,537 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Mitchell Gooze is a experienced general manager with operating experience in the high technology and consumer products industries.

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Customer Reviews

4.9 out of 5 stars
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The authors make effective use of providing an effective context and examples.
Norse
Crack open this book and discover how to apply TOC, Lean, and Continuous Improvement to the gooey area in your company.
Better Process
If there is one book I would recommend for both CMOs and sales professionals to read this year, this book is it.
Prakash Aswani

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Stephen T. Waterhouse on March 4, 2007
Format: Hardcover
This book opens your eyes to what companies need to do to be competitive in the highly competitive economy in which we exist. It provides breakthrough thinking in how to leverage marketing and sales activities. I highly recommend it to anyone responsible for managing marketing or sales within a company, or anyone who aspires to do so.

Steve Waterhouse

Consultant & Author of "The Team Selling Solution"
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5 of 5 people found the following review helpful By Reg Nordman on January 29, 2007
Format: Hardcover
Value Acceleration is a break through book! It applies the process improvement tools that great companies like IBM, Toyota, Intuit are using to overpower their competitors. However the book does not get bound up in terminology. It is also well researched, written and attributed. The footnotes are bang on. My lesson learned was the clear delineation of the importance of Marketing as a strategic interface between Product Development and Sales. This book is a major step toward successful implementation of Six Sigma and Lean Thinking to result in an end-to-end Product Development- Marketing- Sales process. The book makes it clear that this will be key to good companies being able to continue to seize market opportunities. The Prologue as a fable is extremely well done and grips the reader. A must buy for all businesses!
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4 of 4 people found the following review helpful By Prakash Aswani on February 4, 2007
Format: Hardcover
This book is a must-read for anyone who has struggled with joining marketing and sales process. Imagine if you had a model that when implemented successfully empowered all sales and marketing activity for the long-term competitive advantage. This book provides just that. If there is one book I would recommend for both CMOs and sales professionals to read this year, this book is it. The authors not only provide real-world examples but actionable steps at every turn for a company to successfully reduce all the bottlenecks that often occur in marketing/sales process. Stellar case examples include Samsung, Motorola, Ford and others. Lean thinking has finally been introduced and applied to marketing/sales process! Bravo!

Prakash Aswani

President

BioSystem Solutions, Inc.
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4 of 4 people found the following review helpful By Better Process on January 27, 2007
Format: Hardcover
As a development engineer between design and production, I could not put down this book. The first part of the book I kept saying "This is my life" when Mitchell and Ralph described what is left wanting in Marketing and Sales. Have you ever spent months (and millions) developing a product that fails to sell even the prototypes? Well in a prior life with a start-up company we spent 90 million and 3 years on a product that sold 1 prototype. At our burn rate we estimated that that was about ˝ a days worth of pay...

Where was the market? This is an extreme example, however, manufacturing engineers and management can all list off horror stories of products that miss their mark and cause extreme frustration (and cost).

As people who have gone through all the quality improvement methodologies and really have our new product design and introduction process down to a science, design and manufacturing engineers and managers understand the value in a predictable process. Why not apply this thinking to Marketing and Sales? What if instead of marketing or selling we have a new manufacturing plant that it's only output is satisfied customers? In this factory there is a flexible but predictable (and measurable) process to create these satisfied customers.

Crack open this book and discover how to apply TOC, Lean, and Continuous Improvement to the gooey area in your company. Use what you understand already on your factory floor and extend that knowledge to `accelerate' the `value' from your company.
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3 of 3 people found the following review helpful By Andrew on March 12, 2007
Format: Hardcover
If you're interested in lean process, how to successfully link marketing and sales activity for an amazing outcome then this is the book for you. The chapter on "Eliminating Your Wasted Effort" is worth the whole price of the book. For every corporate CMO, CEO, VP of Sales - this book is a must read.
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