|
||||||||||||||||||||||||||||||||||||||
|
3 Reviews
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Value-based marketing
I like this book because it sucessfully integrate marketing and management as a whole. It is very practical in the step-by-step structure, where it shows how to work with the development of strategies that are aiming at both the growth of the company and the shareholder value. As a marketing student I strongly recommend it.
Published on February 11, 2001
|
 |
0 of 2 people found the following review helpful:
3.0 out of 5 stars
Condition not quite as stated
Book arrived with condition not as stated, front cover was bent and damaged, although this could have happened in the post. International delivery was very prompt.
Published on September 23, 2009 by J. Young
|
|
Most Helpful First | Newest First
|
|
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Value-based marketing,
By A Customer
This review is from: Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value (Hardcover)
I like this book because it sucessfully integrate marketing and management as a whole. It is very practical in the step-by-step structure, where it shows how to work with the development of strategies that are aiming at both the growth of the company and the shareholder value. As a marketing student I strongly recommend it.
3 of 4 people found the following review helpful:
5.0 out of 5 stars
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value,
This review is from: Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value (Hardcover)
ExxonMobil Chemical Marketing uses Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Valueby Peter Doyle together with Marketing Training Courses globally. Each year we consider the newer Marketing Strategy books being published, and each year Peter Doyle's book is our chosen companion for our Marketing Courses.
0 of 2 people found the following review helpful:
3.0 out of 5 stars
Condition not quite as stated,
By
Amazon Verified Purchase(What's this?)
This review is from: Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value (Hardcover)
Book arrived with condition not as stated, front cover was bent and damaged, although this could have happened in the post. International delivery was very prompt.
|
|
Most Helpful First | Newest First
|
|
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value by Peter Doyle (Hardcover - December 1, 2000)
Used & New from: $0.47
| |
| ||
