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Who is George Burk? In 1998, Captain George Burk's USAF (Ret.) story of his ex-perience as a plane crash and burn survivor, The Bridge Never Crossed–A Survivor’s Search for Meaning, generated an outburst of praise from everyone who read it. On May 4, 1970, George was the sole survivor of 14 Air Force personnel in a military plane crash. He suffered extensive burns, and multiple internal injuries. This motivational speaker and author returns with an-other book presenting many of the lessons and principles of life learned as a survivor and “overcomer.” George Burk is a highly decorated military officer and public servant who presently resides in Scottsdale, Arizona. He is a na-tionally recognized motivational speaker, trainer and writer whose mission is to “entertain, inform, inspire and persuade.” As a plane crash and burn survivor, George Burk shares with you his experiences, principles, and values you can use on your journey; they are valid and work because George uses them in his own life.
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For the "quality of life" representative of our own deliberations, George Burk has established the standard. What we do and why we do it comes from that internal "total quality management" style we must possess. George states very clearly why this leadership style works so well, but for some reason has yet to be accepted in the workplace. We tend to focus on who we are as a manager instead of who we should be as a leader. It doesn't have to be all at once. As George would say, "Kaizen"--if I'm spelling that right, or "incremental improvements." Know where you're going and how you're getting there. A fabulous read and a must for anyone developing his own leadership style.
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