Customer Reviews

Value Creation and Branding in Television's Digital Age

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Mr. Todreas brilliantly slices through the mountain of speculative bunk written about convergent media. The author concisely argues that value in the Digital Television Era will shift from distributors to certain branded content creators and established packagers. Supported by easy to read tables and a relaxed writing style, Mr. Todreas scores solid hits up and down his analysis.

I recommend that all television and media professionals, as well as consultants, read VALUE CREATION to better understand their opportunities as we begin to break free of the distribution bottlenecks of the Cable Era.

Having spent much of my career in the television industry I found this book fascinating. I would be surprised if it did not, over time, become a secret playbook for those in the industry interested in getting a leg up on their competition -- or at least in understanding what the future holds. My only minor complaint is that some of the forays into high-level MBA-type analysis were hard to follow for someone without a background in economics. Yet those occasions were rare (two actually) and did not detract much from this otherwise thought provoking and well written book.

I normally choose books written by well-known authors. Timothy M. Todreas is not one of them.

What made me buy this book was the title, and its content: Just as mp3 and the Internet have revolutionized music and information, digital television will revolutionize the whole TV experience as well as the industry.

This book held me captive from page one to the end, because it holds the answers to so many questions in my line of work, which is a consultancy services for digital television!

I recommend it to anyone who is interested in where television is coming from, where it's going and what the h_ll you should do about it!