According to Peter Clark and Stephen Neill, this underachievement is due to weak valuation approaches that fail to fully exploit value development opportunities available in the corporation. In The Value Mandate they give readers a potent framework for finding those missed chances -- and truly maximizing value.
Based on rigorous research and filled with keen analysis, real-world examples, and specific action-steps, The Value Mandate shows readers how to maximize value in four key areas: supply chain and procurement, marketing and sales, support services/administration, and innovation/R&D. Along the way they'll learn to: Recognize and overcome four primary sources of value shortfall -- Retain key employees who are "value stars" -- Develop effective executive incentive packages, and more.




