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Value Migration: How to Think Several Moves Ahead of the Competition (Management of Innovation and Change) [Hardcover]

by Adrian J. Slywotzky
4.5 out of 5 stars  See all reviews (15 customer reviews)

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Book Description

November 1, 1995 0875846327 978-0875846323 1St Edition
According to Slywotzky, value migration is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth.

Editorial Reviews

About the Author

Adrian J. Slywotzky is a Vice President and founding partner of Corporate Decisions, Inc. (CDI), an international strategy consulting firm that focuses on the creation of profitable growth for clients.

Product Details

  • Series: Management of Innovation and Change
  • Hardcover: 336 pages
  • Publisher: Harvard Business Review Press; 1St Edition edition (November 1, 1995)
  • Language: English
  • ISBN-10: 0875846327
  • ISBN-13: 978-0875846323
  • Product Dimensions: 9.5 x 6.3 x 1.1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #304,142 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
22 of 24 people found the following review helpful
5.0 out of 5 stars A whole new way of thinking for me August 15, 2001
I normally do not read business books of this book's scope; however, it was recommended by my co-author for an article on which we were collaborating. Our challenge was to support the assertion that the U.S. software industry is being supplanted by India, and a shift in off-shore development resources from the U.S. consumer to Indian provider is actually moving to Indian consumer to Russian and Egyptian providers. This is obviously value migration in its truest form and is consistent with the ideas set forth by Mr. Slywotzky in this book.
Using the inflow-stability-outflow model that is one of the basic paradigms in this book, we developed a model upon which we were able to build a case supporting our assertion. More interestingly, the whole concept and numerous case studies that reinforce it throughout the book provided me with a deeper understanding of the macro and micro issues of value migration - this was eye-opening.
My favorite chapter is at the very end of the book. Titled, "Five Moves ... or Fewer," it showed how major companies captured or recaptured the biggest share of value available, and each of the examples involved five or less moves. I was personally fascinated.
Although my initial reason for reading this book was to research an article, it has changed my way of thinking on a number of levels that go well beyond a single-topic research project. The writing style is clear and engaging, and the concepts and ideas ring true. I am giving this remarkable book 5 stars and highly recommend it to anyone who wants to see a bigger picture of economics or develop a keen business strategy.
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10 of 10 people found the following review helpful
5.0 out of 5 stars Insightful and influential June 29, 2004
I discovered this book during a business trip to Phoenix in 1996, and it still occupies a space on my special shelf of books that have deeply influenced me.
As the most basic level the concept of value migration is business design, and the ability of that design to evolve in a dynamic market. The simple map of where your business, which is a function of design, is summed up in three states: value inflow, stability or outflow.
At a more complex level, this book provides seven patterns that serve as markers to show how value can migrate from one business (or industry) to another. The final part of this book shows how the concepts and patterns can be applied in your own business.
The foregoing may erroneously give the impression that this book is heavy on concept and lite on practicality. It's not. The material is meticulously presented, reinforced by recognizable examples drawn from industries, and prescriptive measures are laid out with realism and pragmatism. The concepts are what have influenced me. After reading this book I've looked at certain industry trends differently, and after eight years my observations bear out the premise of this book. This is highly actionable information that is invaluable to any company that wants to prevent the outflow of value, while capitalizing on stability and finding ways to create inflow. A more recent book that meshes nicely with this one is "The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model" ISBN 1576751678. In fact, that book extends this book in many ways, especially with respect to business design, and further proves the concepts Slywotzky set forth in this book in 1996.
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16 of 19 people found the following review helpful
5.0 out of 5 stars Mastering an "Acquired Skill" June 4, 2001
According to Slywotsky, there are three phases of what he calls "value migration": In "inflow," the initial phase, a company starts to absorb value from other parts of its industry because its business design proves superior in satisfying customers' priorities; the second phase, "stability," is characterized by business designs that are well matched to customer priorities and by overall competitive equilibrium; in "outflow," the third phase, value starts to move away from an organization's traditional activities toward business designs that more effectively meet evolving customer priorities. Slywotsky explains that Part I of this book describes the basic rules of Value Migration" and the workings of what he refers to as "the new game of business." As when playing chess, winning at this game requires an understanding of the individual pieces (i.e. when to deploy them and how to capture them). One must master basic moves and simple techniques such as openings, traps to avoid, end-game moves, etc. It is also important to understand the the importance of controlling (as in chess) "the four central ones." In business as in chess, one must become familiar with certain "basic patterns" which will ultimately determine success or failure. These "patterns" are examined in Part II. There are seven: Multidirectional Migration (from steel to materials), Migration to a Non-Profit Industry (airlines), Blockbuster Migration (pharmaceuticals), Multicategory Migration (coffee), From Integration to Specialization (computing), From Conventional Selling to Low-Cost Distribution, ands finally, From Conventional Selling to High-End Solutions. Slywotsky shifts his attention in Part III to explaining how to play the Value Migration "game" well on a day-to-day basis. Read more ›
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Most Recent Customer Reviews
5.0 out of 5 stars Excellent Book - introduces concepts at an intermediate level
Worth adding to your reading list (especially at the price). This is one of a handful of concepts you need to be great at the strategy of business.
Published 4 months ago by Austin Kueckelhan
4.0 out of 5 stars Provides some useful insight
Although you might debate if the framework from Adrian Slywotzky can be used to reach actionable conclusions, it is at least thought provoking. Read more
Published 15 months ago by Blaine Bateman
5.0 out of 5 stars This is a good book to read if you're a business owner or manager.
This is a good book to read if you're a business owner or manager. This book will teach you how to identify shifts in your industry and decide on a plan to stay ahead of the... Read more
Published 17 months ago by Romeo Richards
5.0 out of 5 stars A classic worth re-reading
I read the book back when it came out in 1995. At the time the dot com craze was causing people to re-evaluate retail, banking, and business in general. Read more
Published on November 29, 2010 by Eliot Axelrod
4.0 out of 5 stars Substantial and Worthwhile
Both a high-level overview and specific framework for value creation. Slywotzky provides real-world case studies from a variety of industries, so the text will be relatable to... Read more
Published on July 23, 2008 by J. Logan
4.0 out of 5 stars High level view
This book presents a very high level strategic view of business. Slywotzky emphasizes the value of a good business design vs reliance on technology for growth. Read more
Published on July 7, 2003 by Kong Hon Leong
4.0 out of 5 stars Incisive and Penetrating!
This book is an invaluable study on those business designs that are based on the Value Chain model. Read more
Published on August 14, 2000 by Ron
5.0 out of 5 stars Business Design or Technology
This book is based on the relation between business design and organizational performance. Slywotzky explains the main reasons why some companies which are very succesful in the... Read more
Published on May 30, 2000 by Tansu Demir
4.0 out of 5 stars Well put together and well researched
Should be manadatory reading for all MBA programs
Published on November 17, 1999 by Thomas Dignazio
3.0 out of 5 stars Right idea - tedious execution
The core idea of this book is correct - moving to ways that create superior value for customers will create a superior position for your firm. Read more
Published on February 20, 1999 by Dr. David Arelette
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