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Thomas Kuczmarski is president of Kuczmarski & Associates, a leading innovation, marketing, and management consulting firm based in Chicago. Mr. Kuczmarski is author of three books--"Managing New Products: Using the MAP System to Accelerate Growth"(Chicago: Book Ends Publishing/The Innovation Press, 2000); Innovation (Lincolnwood, IL: NTC Publishing, 1995; Innovating the Corporation (Lincolnwood: NTC Publishing, 2001)--in addition to numerous articles on the subject of innovation and managing for increased growth. He has taught at Columbia and Northwestern Universities and is one of the country's top experts on innovation growth management strategies, and new product development. --This text refers to an out of print or unavailable edition of this title.
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10 of 11 people found the following review helpful:
5.0 out of 5 stars
Invaluable Leadership Strategies for the New Millenium,
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This review is from: Values-Based Leadership: Rebuilding Employee Commitment, Performance and Productivity (Prentice-Hall Career & Personal Development) (Hardcover)
Some books have some good theories but little practical advice on how to make theory work in the everyday workplace. Others have helpful anecdotes about the real world but don't provide the theoretical overview needed to apply another individual's lessons to one's own special circumstances. This book provides both. It describes sophisticated theories and complex strategies in easy-to-understand language and then gives lots of real-world-based examples that bring the big ideas to life. This book is an invaluable guide to surviving and prospering in today's diverse workplace.
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