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Values-Driven Business: How to Change the World, Make Money, and Have Fun (Social Venture Network) Paperback


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Product Details

  • Series: Social Venture Network
  • Paperback: 156 pages
  • Publisher: Berrett-Koehler Publishers (March 22, 2006)
  • Language: English
  • ISBN-10: 1576753581
  • ISBN-13: 978-1576753583
  • Product Dimensions: 8.5 x 5.5 x 0.5 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #855,550 in Books (See Top 100 in Books)

Editorial Reviews

Review

"In Values-Driven Business, the authors show how any company, no matter how small, can do well by doing good." -- Russ Feingold, U.S. Senator

"Invaluable reading for those starting or running a small- to mid-sized business — and for entrepreneurial students in business schools." -- Prof. Kellie A. McElhaney, Haas School of Business, UC Berkeley

About the Author

Ben Cohen is one of the co-founders of Ben & Jerry's Ice Cream, president of business leaders for sensible priorities and a founding member of the Social Venture Network. He is the coauthor of Ben & Jerry's Double Dip: How to Run a Values-Led Business and Make Money Too. Mal Warwick is chair of the Social Venture Network Advisory Board and is the cofounder of Mal Warwick and Associates, a fund raising and direct marketing agency that has serves non-profit organisations.

More About the Author

Mal Warwick is the co-author with Paul Polak of The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers, published Sept. 9, 2013. The book won a Gold Award in the 2014 Axiom Business Book Awards.

Mal is an author, entrepreneur, impact investor, and reviews books on his blog, malwarwickonbooks.com. He is one of three partners in the One World Futbol Project, a social enterprise based in Berkeley, California. One World Futbol manufactures and distributes a virtually indestructible soccer ball that never goes flat.

For three decades previously, Mal focused on the nonprofit sector as an author, consultant, and public speaker on marketing and fundraising for nonprofit organizations and on the private sector as an advocate for socially and environmentally responsible business policies and practices.

Mal is the founder and chairman of Mal Warwick | Donordigital (www.malwarwick.com, Berkeley, CA, and Washington, DC), a fundraising agency specializing in integrated, multi-channel fundraising and marketing that has served nonprofit organizations nationwide since 1979. The company is a Founding B Corporation and is now employee-owned.

Mal has written or edited a total of twenty books, including the best-selling fundraising text, How to Write Successful Fundraising Appeals. The third edition was released in June 2013.

A serial entrepreneur, Mal has been active in promoting social and environmental responsibility in the business community nationwide for two decades. He is the co-author of Values-Driven Business: How to Change the World, Make Money, and Have Fun (2006) with Ben Cohen, co-founder of Ben & Jerry's.

Along with Cohen and others, Mal was a co-founder of Business for Social Responsibility in 1992 and served on its board during its inaugural year. In 2001, after more than a decade as an active member of Social Venture Network, he began a six-year stretch (2001-7) on its board, serving as Chair for four years. Mal remains active in Social Venture Network, chairing its Board Nomination Advisory Committee.

During his fundraising career, he was widely in demand as a speaker and workshop leader throughout the world. Mal taught fundraising on six continents to nonprofit executives from more than 100 countries.

Among the hundreds of nonprofits Mal and his colleagues served over the years are many of the nation's largest and most distinguished charities as well as six Democratic Presidential candidates. Collectively, Mal and his associates have been responsible for raising close to one billion dollars--largely in the form of small gifts from individuals.

Mal played a leadership role in the fundraising and direct marketing fields both nationally and internationally. In 2004, Mal received the Hank Rosso Award as Outstanding Fundraising Executive from the Association of Fundraising Professionals Golden Gate Chapter and Northern California Grantmakers. In 2009, he was granted the Max L. Hart Nonprofit Leadership Award by the Direct Marketing Association Nonprofit Federation, in recognition of his lifetime contributions to direct marketing.

Mal was a Peace Corps Volunteer in Ecuador for more than three years in the 1960s. Since 1969 he has lived in Berkeley, California, where he is deeply involved in local community affairs. In 2006, Mal was awarded the Benjamin Ide Wheeler Medal by the Berkeley Community Fund as "Berkeley's most useful citizen" in recognition of his lifetime contributions to the community.

Customer Reviews

4.3 out of 5 stars
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Buy this book then pass it on.
Jan Morgan
I highly recommend this book as a concise introduction that is chock-full of inspiring examples of values-driven businesses in action.
K. Simpson
I found the book a delightful and easy read.
Robert B. Stang

Most Helpful Customer Reviews

8 of 9 people found the following review helpful By Harvey McKinnon on April 11, 2006
Format: Paperback
This is a book aimed at the hundreds of thousands of small businesses that employ tens of millions of people.

It promises to help you change the world (for the better), make money (important), and have fun (essential).

And for the most part it delivers on all of its promises. It's the best book I've seen that focuses what you can do in your own business to improve its value, and promote your values.

It's extremely easy to read, which means it is very well written. This is a particularly noteworthy accomplishment because business texts can often become tedious to read.

Warwick (chair of the Social Venture Network Advisory Board) and Cohen (co-founder of Ben & Jerry's Ice Cream) offer a great combination of stories, analyses, and inspiration.

This book offers a self-assessment tool to help you start a values-based business or improve your current operation. I plan to share this book with my staff so we can improve our "triple bottom line": profit, people, and planet.

I highly recommend this book, and the only drawback is that it doesn't come bundled with a gift certificate for a Ben & Jerry's ice cream cone. Perhaps next edition.
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5 of 6 people found the following review helpful By K. Simpson on August 6, 2006
Format: Paperback
I eventually want to start my own apparel business, but I know the industry is rife with ethical abuse. Because of this, I want to run a business that does as little harm and as much good as possible. Until a few weeks ago, I was not sure how to bring that ideal to practical fruition. After receiving "Values-Driven Business" from someone who works for a socially responsible company, many of my questions were answered.

Why am I glad I read the book? Here are some attributes:

1) It is quick to read, enjoyable, and optimistic. No gloom and doom.

2) It is a fantastic overview of socially responsible business. This is NOT a deep, complicated analysis of the topic. It is simple enough for people who aren't sure where to start and need an introduction, yet has interesting, enlightening examples for someone already familiar with socially responsible business.

3) It is well organized. The authors go over five dimensions of values-driven businesses (some of which I had not considered): employees, suppliers, customers, community (local and global), and the environment. At the end of each section is a list of specific actions that one might consider incorporating into a business to create positive change.

4) The text goes beyond black and white binary opposition, and challenges assumptions about socially responsible businesses (e.g., they can't make a profit, they make inferior products, etc.).

5) Practical examples of values-driven companies comprise the backbone of the text. This shows the principles at work, and shows that two businesses can have different ways of incorporating values; there is not one "right" way to be socially responsible.
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2 of 2 people found the following review helpful By Jan Morgan on June 27, 2006
Format: Paperback
This is a great book for young people starting a new business or for anyone who wants to give back and make a good living at the same time. It is an empowering read, with lots of good ideas and practical advice. Buy this book then pass it on.
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2 of 2 people found the following review helpful By Lori Hope on April 6, 2006
Format: Paperback
Buy it now! You'll be a happier person after you read this book, whether you're in business or not. It provides great and much-needed hope and inspiration for entrepreneurs and employees of all stripes and ages, and is both a fun and easy read, with the writers' wit and heart shining throughout. (And I'm a tough-to-please newspaper editor and author!)
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4 of 5 people found the following review helpful By Karen Tumelty on June 28, 2006
Format: Paperback
I think it's very clear that business--as we do it now--is not good for America. Enron and friends have shown that in quite a spectacular way but many of us have seen it in businesses of every shape and size. Pollution, genetically modified food and the lack of accessible health care in this country are just a few of the things we can thank business for. That's why this book is such a breath of fresh air and a real sign of hope for the future. Mal Warwick and Ben Cohen are the ideal people to begin leading us on path toward more sustainable economies and I am delighted with this book. The classical economist Adam Smith talked about individual interest producing a collective good for society; however, capitalism as we know it in the 21st century has steered off that path. Kudos to Mal and Ben for having the wisdom and the clarity to help us get back in line.
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1 of 1 people found the following review helpful By Terry OKeefe on April 29, 2006
Format: Paperback
In a small but growing number of companies, making a profit is seen as only one measure of business success. In these companies, employees are viewed as profit centers and not cost centers, and are treated and compensated accordingly. In these companies, customers, suppliers, local communities and the environment are accorded stakeholder status, and their needs and concerns are reflected in major business decisions.

If you are a person whose heart is drawn to these ideas but whose head worries about their consequences, you owe it to yourself to pick up a copy of Values-Driven Business, by Mal Warwick and Jerry Cohen (of Ben & Jerry's ice cream fame.)

Warwick and Cohen have long been at the center of a progressive business movement that champions these practices. What's more, each has spent decades trying them out on their own businesses, so they don't pretend that implementing them is just a walk in the park.

That's what makes Values-Driven Business such worthy reading. There's no "blue sky" here - just an enthusiastic but evenhanded presentation of the challenges and the rewards, the joys and the struggles, the how-tos and the how-nots of building a values-based business. On top of that, the book is lighthearted, witty and unusually well-written.

As Ebert and Roeper might say, "Two big thumbs up!"
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