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Values-Driven Business: How to Change the World, Make Money, and Have Fun (Social Venture Network) [Paperback]

Ben Cohen , Mal Warwick
4.3 out of 5 stars  See all reviews (14 customer reviews)

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Book Description

March 22, 2006 Social Venture Network
Read This Book...if you own or run a business or if you're thinking of starting one....if you think there has to be more to doing business than just making money....if you feel ''there's got to be a way'' to run a successful business without driving yourself and your employees to early graves....if you want to know how to build a business that will reflect your personal values, not force you to hide them....if you're studying business and you want to know what business can do at its best....if you've been hearing about ''corporate social responsibility'' or ''the triple bottom line'' and you wonder what all the fuss is about - or if you think those ideas apply only to major corporations....if you've read books or articles about corporate social responsibility and discovered they don't help you meet the real-world challenges you confront in a small or medium-sized business....if you've been thinking of investing in ways to treat your customers or your employees better or to reduce the damage you're doing to the environment but you think your company's just not big enough to afford it - or if you think your profits will go down if you do....or if you want to understand one of the most powerful new ideas that's affecting business all over the world today.
--This text refers to an out of print or unavailable edition of this title.

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Values-Driven Business: How to Change the World, Make Money, and Have Fun (Social Venture Network) + Cradle to Cradle: Remaking the Way We Make Things
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Editorial Reviews

Review

"In Values-Driven Business, the authors show how any company, no matter how small, can do well by doing good." -- Russ Feingold, U.S. Senator

"Invaluable reading for those starting or running a small- to mid-sized business — and for entrepreneurial students in business schools." -- Prof. Kellie A. McElhaney, Haas School of Business, UC Berkeley

About the Author

Ben Cohen is one of the co-founders of Ben & Jerry's Ice Cream, president of business leaders for sensible priorities and a founding member of the Social Venture Network. He is the coauthor of Ben & Jerry's Double Dip: How to Run a Values-Led Business and Make Money Too. Mal Warwick is chair of the Social Venture Network Advisory Board and is the cofounder of Mal Warwick and Associates, a fund raising and direct marketing agency that has serves non-profit organisations.

Product Details

  • Paperback: 156 pages
  • Publisher: Berrett-Koehler Publishers (March 22, 2006)
  • Language: English
  • ISBN-10: 1576753581
  • ISBN-13: 978-1576753583
  • Product Dimensions: 5.5 x 0.4 x 8.5 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #864,471 in Books (See Top 100 in Books)

More About the Author

Mal Warwick is a writer, social entrepreneur, impact investor, and consultant who is best known for his many books on fundraising for nonprofit organizations and for his involvement in the movement for socially responsible business. He is currently collaborating with Dr. Paul Polak (author of Out of Poverty) on The Business Solution to Poverty, which will be published by Berrett-Koehler Publishers in July 2013.

In 2010, Mal helped launch the One World Futbol Project, a social enterprise established in Berkeley, California. He is one of four partners in the business. One World Futbol manufactures and distributes a revolutionary new soccer ball that is virtually indestructible. The One World Futbol was designed to withstand the harsh conditions prevalent in refugee camps, war zones, and impoverished inner-city neighborhoods and rural villages -- and to sustain the spirit of play among children and young people to whom play is often denied.

The One World Futbol responds to two widespread problems: the vulnerability of standard soccer balls, which are often destroyed within days or even hours in rough terrain, and the environmental impact of the millions of discarded soccer balls that end up on trash heaps or landfills (an estimated 20 million annually in Africa alone).

Previously, Mal distinguished himself through his contributions to the nonprofit sector as one of the world's leading authors, consultants, and public speakers on direct response marketing and fundraising for nonprofit organizations and as an advocate for socially and environmentally responsible policies and practices in the private sector.

He is the author of Fundraising When Money is Tight: A Strategic and Practical Guide for Surviving Tough Times and Thriving in the Future, which was released in March 2009 by Jossey-Bass Publishers.

Mal has written or edited a total of nineteen books, including the standard fundraising texts, Revolution in the Mailbox and How to Write Successful Fundraising Letters, both of which are now in second editions. His two books on fundraising strategy--The Five Strategies for Fundraising Success and (with Steve Hitchcock) Ten Steps to Fundraising Success--are in use throughout the world as strategic planning guides for nongovernmental organizations.

Mal is the founder and chairman of Mal Warwick | Donordigital (Berkeley, CA, and Washington, DC), a fundraising agency specializing in fundraising and marketing via mail and online. The company has served nonprofit organizations since 1979.

A serial entrepreneur, Mal has been active in promoting social and environmental responsibility in the business community nationwide for two decades. He is the co-author of Values-Driven Business: How to Change the World, Make Money, and Have Fun (Berrett-Koehler Publishers, 2006) with Ben Cohen, co-founder of Ben & Jerry's. Along with Cohen and others, he was a co-founder of Business for Social Responsibility in 1992 and served on its board during its inaugural year. In 2001, after more than a decade as an active member of Social Venture Network, he was elected to its board and served as Chair (2002-2006). He also was a member of the Founding Advisory Board of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley, in 2002-3.

Until February 2011, Mal edited the free monthly electronic newsletter, Mal Warwick's Newsletter: Successful Direct Mail, Telephone & Online Fundraising™, which had more than 10,000 subscribers in 69 countries. During his fundraising career, he was widely in demand as speaker and workshop leader throughout the world. Mal taught fundraising on six continents to nonprofit executives from more than 100 countries. He spoke annually for extended periods at the International Fundraising Congress (The Netherlands), the International Workshop on Resource Mobilisation (Thailand, Malaysia, South Africa, and India), the Hemispheric Congress on Fundraising (Mexico), and the Association of Fundraising Professionals' International Conference on Fundraising (U.S.).

Among the hundreds of nonprofits Mal and his colleagues served over the years are many of the nation's largest and most distinguished charities as well as six Democratic Presidential candidates and scores of small, local, and regional organizations. Collectively, Mal and his associates were responsible for raising at least half a billion dollars--largely in the form of small gifts from individuals.

Mal played a leadership role in the fundraising and direct marketing fields both nationally and internationally. In 2009 and 2010, he co-founded and chaired the International Fundraising Congress Online, the world's first virtual fundraising conference, involving more than 400 sites in 42 countries, and he served as chair of its successor, Fundraising Online 2011. Previously, in 2007-8, he served as Chair of that event's sponsor, the international Resource Alliance (London, UK). The Resource Alliance is the organizer of the annual International Fundraising Congress in The Netherlands and a leading force globally in developing the fundraising capacity of nongovernmental organizations to build civil society. Having helped establish one of its two predecessor organizations in the early 1980s, he was also an active member of the Direct Marketing Association Nonprofit Federation (Washington, D.C.). He also served for ten years on the board of the Association of Direct Response Fundraising Counsel (Washington, D.C.), two of those years as President.

In 2004, Mal received the Hank Rosso Award as Outstanding Fundraising Executive from the Association of Fundraising Professionals Golden Gate Chapter and Northern California Grantmakers. In 2009, he was granted the Max L. Hart Nonprofit Leadership Award by the Direct Marketing Association Nonprofit Federation, in recognition of his lifetime contributions to direct marketing.

Mal chairs the board of Great Nonprofits (San Francisco, CA), which is partnering with major institutions to bring the voice of donors, volunteers, and beneficiaries to the forefront in evaluating the impact of nonprofit organizations. He is also a member of the advisory boards of several companies, including Mission Research (Lancaster, PA) and GoldMail Inc. (San Francisco, CA).

Mal was a Peace Corps Volunteer in Ecuador for more than three years in the 1960s. Since 1969 he has lived in Berkeley, California, where he is deeply involved in local community affairs. Early in the 1990s, he co-founded the Community Bank of the Bay, the nation's fifth community development bank, and the Berkeley Community Fund, where he served on the board (with one year as its president) until 2006. He also served for 11 years as Vice-President of the Board of the Berkeley Symphony (1991-2002).

In 2006, Mal was awarded the Benajmin Ide Wheeler Medal by the Berkeley Community Fund as "Berkeley's most useful citizen" in recognition of his lifetime contributions to the community. Mal joined environmental leader David Brower, celebrated chef and restaurateur Alice Waters, renowned orchestra conductor Kent Nagano, and other notable Berkeleyans as a recipient of the award.

He is the grandfather of Dayna, Iain, Matthew, Gwen, Andrew, Kaleb, and Benjamin.

Customer Reviews

4.3 out of 5 stars
(14)
4.3 out of 5 stars
I found the book a delightful and easy read. Robert B. Stang  |  3 reviewers made a similar statement
Buy this book then pass it on. Jan Morgan  |  2 reviewers made a similar statement
Most Helpful Customer Reviews
8 of 9 people found the following review helpful
5.0 out of 5 stars Praise for Warwick and Cohen April 11, 2006
Format:Paperback
This is a book aimed at the hundreds of thousands of small businesses that employ tens of millions of people.

It promises to help you change the world (for the better), make money (important), and have fun (essential).

And for the most part it delivers on all of its promises. It's the best book I've seen that focuses what you can do in your own business to improve its value, and promote your values.

It's extremely easy to read, which means it is very well written. This is a particularly noteworthy accomplishment because business texts can often become tedious to read.

Warwick (chair of the Social Venture Network Advisory Board) and Cohen (co-founder of Ben & Jerry's Ice Cream) offer a great combination of stories, analyses, and inspiration.

This book offers a self-assessment tool to help you start a values-based business or improve your current operation. I plan to share this book with my staff so we can improve our "triple bottom line": profit, people, and planet.

I highly recommend this book, and the only drawback is that it doesn't come bundled with a gift certificate for a Ben & Jerry's ice cream cone. Perhaps next edition.
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5 of 6 people found the following review helpful
5.0 out of 5 stars A practical guide for turning ideals into reality August 6, 2006
Format:Paperback
I eventually want to start my own apparel business, but I know the industry is rife with ethical abuse. Because of this, I want to run a business that does as little harm and as much good as possible. Until a few weeks ago, I was not sure how to bring that ideal to practical fruition. After receiving "Values-Driven Business" from someone who works for a socially responsible company, many of my questions were answered.

Why am I glad I read the book? Here are some attributes:

1) It is quick to read, enjoyable, and optimistic. No gloom and doom.

2) It is a fantastic overview of socially responsible business. This is NOT a deep, complicated analysis of the topic. It is simple enough for people who aren't sure where to start and need an introduction, yet has interesting, enlightening examples for someone already familiar with socially responsible business.

3) It is well organized. The authors go over five dimensions of values-driven businesses (some of which I had not considered): employees, suppliers, customers, community (local and global), and the environment. At the end of each section is a list of specific actions that one might consider incorporating into a business to create positive change.

4) The text goes beyond black and white binary opposition, and challenges assumptions about socially responsible businesses (e.g., they can't make a profit, they make inferior products, etc.).

5) Practical examples of values-driven companies comprise the backbone of the text. This shows the principles at work, and shows that two businesses can have different ways of incorporating values; there is not one "right" way to be socially responsible. Reading about all the different solutions people have devised to make a difference was my favorite part of the book!

I highly recommend this book as a concise introduction that is chock-full of inspiring examples of values-driven businesses in action. It will empower you to make abstract ideals a reality and it provides an excellent foundation for further inquiry!
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2 of 2 people found the following review helpful
Format:Paperback
This is a great book for young people starting a new business or for anyone who wants to give back and make a good living at the same time. It is an empowering read, with lots of good ideas and practical advice. Buy this book then pass it on.
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Most Recent Customer Reviews
5.0 out of 5 stars KEEPS THE FOCUS ON VALUES BRIGHT. EXCEPTIONALLY USEFUL AND INSIGHTFUL!
Based on case studies, this book presents a how-to road map for those who want to stay true to the principles of
(1) NOT producing products in an environmentally damaging way... Read more
Published on January 12, 2009 by Yvette Borcia and Gerry Stern
5.0 out of 5 stars Ben Cohen Should Know--The Market Rewards Values-Based Businesses
The founding CEO of one of the largest green businesses in the world (Ben & Jerry's) joins up with the CEO of a boutique consulting firm to show that businesses of any size can... Read more
Published on January 2, 2009 by Shel Horowitz
1.0 out of 5 stars Walking the Walk vs. Talking the Talk
What an interesting book, instructing businesses on how to be profitable AND ethical! I wish more people would operate in such a manner. Read more
Published on May 30, 2008 by Go Bears 1986
5.0 out of 5 stars Highly recommended!
Using examples from their personal experiences and from a wide variety of U.S. companies, Ben Cohen and Mal Warwick show how companies have incorporated socially progressive and... Read more
Published on January 26, 2007 by Rolf Dobelli
3.0 out of 5 stars Pleasant, hopeful fluff!
A delightful read for the budding social entrepreneur. Chock full of practical ways in which the hopelessly hopeful idealist can profit by doing good. Read more
Published on July 20, 2006 by T. S. Hassanally
5.0 out of 5 stars Doing good and doing well
I found the book a delightful and easy read. Down to earth practical approach to following your dream, making money and honoring people, the earth and the surrounding community. Read more
Published on June 28, 2006 by Robert B. Stang
5.0 out of 5 stars It's About Time
I think it's very clear that business--as we do it now--is not good for America. Enron and friends have shown that in quite a spectacular way but many of us have seen it in... Read more
Published on June 28, 2006 by Karen Tumelty
1.0 out of 5 stars "Profit " is an evil word
This book is written to "preach to the choir." Ben Cohen's name is on the book because as Mal Warwick said, "no one would buy the book if only my name was on it. Read more
Published on June 15, 2006 by Krykie
5.0 out of 5 stars Two big thumbs up...
In a small but growing number of companies, making a profit is seen as only one measure of business success. Read more
Published on April 29, 2006 by Terry OKeefe
5.0 out of 5 stars I loved this book from the very first page
Buy it now! You'll be a happier person after you read this book, whether you're in business or not. It provides great and much-needed hope and inspiration for entrepreneurs and... Read more
Published on April 6, 2006 by Lori Hope
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