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Values-Driven Business: How to Change the World, Make Money, and Have Fun (Social Venture Network Series) Paperback – March 22, 2006
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"Invaluable reading for those starting or running a small- to mid-sized business and for entrepreneurial students in business schools." -- Prof. Kellie A. McElhaney, Haas School of Business, UC Berkeley
About the Author
More About the Author
Mal is an author, entrepreneur, impact investor, and reviews books on his blog, malwarwickonbooks.com. He is one of three partners in the One World Futbol Project, a social enterprise based in Berkeley, California. One World Futbol manufactures and distributes a virtually indestructible soccer ball that never goes flat.
For three decades previously, Mal focused on the nonprofit sector as an author, consultant, and public speaker on marketing and fundraising for nonprofit organizations and on the private sector as an advocate for socially and environmentally responsible business policies and practices.
Mal is the founder and chairman of Mal Warwick | Donordigital (www.malwarwick.com, Berkeley, CA, and Washington, DC), a fundraising agency specializing in integrated, multi-channel fundraising and marketing that has served nonprofit organizations nationwide since 1979. The company is a Founding B Corporation and is now employee-owned.
Mal has written or edited a total of twenty books, including the best-selling fundraising text, How to Write Successful Fundraising Appeals. The third edition was released in June 2013.
A serial entrepreneur, Mal has been active in promoting social and environmental responsibility in the business community nationwide for two decades. He is the co-author of Values-Driven Business: How to Change the World, Make Money, and Have Fun (2006) with Ben Cohen, co-founder of Ben & Jerry's.
Along with Cohen and others, Mal was a co-founder of Business for Social Responsibility in 1992 and served on its board during its inaugural year. In 2001, after more than a decade as an active member of Social Venture Network, he began a six-year stretch (2001-7) on its board, serving as Chair for four years. Mal remains active in Social Venture Network, chairing its Board Nomination Advisory Committee.
During his fundraising career, he was widely in demand as a speaker and workshop leader throughout the world. Mal taught fundraising on six continents to nonprofit executives from more than 100 countries.
Among the hundreds of nonprofits Mal and his colleagues served over the years are many of the nation's largest and most distinguished charities as well as six Democratic Presidential candidates. Collectively, Mal and his associates have been responsible for raising close to one billion dollars--largely in the form of small gifts from individuals.
Mal played a leadership role in the fundraising and direct marketing fields both nationally and internationally. In 2004, Mal received the Hank Rosso Award as Outstanding Fundraising Executive from the Association of Fundraising Professionals Golden Gate Chapter and Northern California Grantmakers. In 2009, he was granted the Max L. Hart Nonprofit Leadership Award by the Direct Marketing Association Nonprofit Federation, in recognition of his lifetime contributions to direct marketing.
Mal was a Peace Corps Volunteer in Ecuador for more than three years in the 1960s. Since 1969 he has lived in Berkeley, California, where he is deeply involved in local community affairs. In 2006, Mal was awarded the Benjamin Ide Wheeler Medal by the Berkeley Community Fund as "Berkeley's most useful citizen" in recognition of his lifetime contributions to the community.
Top Customer Reviews
It promises to help you change the world (for the better), make money (important), and have fun (essential).
And for the most part it delivers on all of its promises. It's the best book I've seen that focuses what you can do in your own business to improve its value, and promote your values.
It's extremely easy to read, which means it is very well written. This is a particularly noteworthy accomplishment because business texts can often become tedious to read.
Warwick (chair of the Social Venture Network Advisory Board) and Cohen (co-founder of Ben & Jerry's Ice Cream) offer a great combination of stories, analyses, and inspiration.
This book offers a self-assessment tool to help you start a values-based business or improve your current operation. I plan to share this book with my staff so we can improve our "triple bottom line": profit, people, and planet.
I highly recommend this book, and the only drawback is that it doesn't come bundled with a gift certificate for a Ben & Jerry's ice cream cone. Perhaps next edition.
Why am I glad I read the book? Here are some attributes:
1) It is quick to read, enjoyable, and optimistic. No gloom and doom.
2) It is a fantastic overview of socially responsible business. This is NOT a deep, complicated analysis of the topic. It is simple enough for people who aren't sure where to start and need an introduction, yet has interesting, enlightening examples for someone already familiar with socially responsible business.
3) It is well organized. The authors go over five dimensions of values-driven businesses (some of which I had not considered): employees, suppliers, customers, community (local and global), and the environment. At the end of each section is a list of specific actions that one might consider incorporating into a business to create positive change.
4) The text goes beyond black and white binary opposition, and challenges assumptions about socially responsible businesses (e.g., they can't make a profit, they make inferior products, etc.).
5) Practical examples of values-driven companies comprise the backbone of the text. This shows the principles at work, and shows that two businesses can have different ways of incorporating values; there is not one "right" way to be socially responsible.Read more ›
If you are a person whose heart is drawn to these ideas but whose head worries about their consequences, you owe it to yourself to pick up a copy of Values-Driven Business, by Mal Warwick and Jerry Cohen (of Ben & Jerry's ice cream fame.)
Warwick and Cohen have long been at the center of a progressive business movement that champions these practices. What's more, each has spent decades trying them out on their own businesses, so they don't pretend that implementing them is just a walk in the park.
That's what makes Values-Driven Business such worthy reading. There's no "blue sky" here - just an enthusiastic but evenhanded presentation of the challenges and the rewards, the joys and the struggles, the how-tos and the how-nots of building a values-based business. On top of that, the book is lighthearted, witty and unusually well-written.
As Ebert and Roeper might say, "Two big thumbs up!"
Most Recent Customer Reviews
Based on case studies, this book presents a how-to road map for those who want to stay true to the principles of
(1) NOT producing products in an environmentally damaging way... Read more
The founding CEO of one of the largest green businesses in the world (Ben & Jerry's) joins up with the CEO of a boutique consulting firm to show that businesses of any size can... Read morePublished on January 2, 2009 by Shel Horowitz
What an interesting book, instructing businesses on how to be profitable AND ethical! I wish more people would operate in such a manner. Read morePublished on May 30, 2008 by Go Bears 1986
Using examples from their personal experiences and from a wide variety of U.S. companies, Ben Cohen and Mal Warwick show how companies have incorporated socially progressive and... Read morePublished on January 26, 2007 by Rolf Dobelli
A delightful read for the budding social entrepreneur. Chock full of practical ways in which the hopelessly hopeful idealist can profit by doing good. Read morePublished on July 20, 2006 by T. S. Hassanally
I found the book a delightful and easy read. Down to earth practical approach to following your dream, making money and honoring people, the earth and the surrounding community. Read morePublished on June 28, 2006 by Robert B. Stang