Values Sell: Transforming Purpose Into Profit Through Creative Sales and Distribution Strategies (Social Venture Network) (Paperback)

~ (Author), Angela E Soper (Author)
Key Phrases: defining your market, valuable strategic alliances, profitable vision, Values Sell, Warm Spirit, Honest Tea (more...)

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Product Description

Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. "Values Sell" will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission.

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Product Details Paperback: 163 pages Publisher: Berrett-Koehler Publishers; Annotated edition (March 28, 2007) Language: English ISBN-10: 1576754219 ISBN-13: 978-1576754214 Product Dimensions: 8.4 x 5.5 x 0.7 inches Shipping Weight: 7.2 ounces (View shipping rates and policies) Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews) Amazon.com Sales Rank: #361,722 in Books (See Bestsellers in Books)

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Front Cover | Table of Contents | First Pages | Index | Surprise Me!

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Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
defining your market, valuable strategic alliances, profitable vision, strong distribution channels, sure your values, responsible mission

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Values Sell, Warm Spirit, Honest Tea, Tom's of Maine, French Meadow, United States, Empowering Your Way, Building Strong Distribution Channels, Seventh Generation, Wild Planet, Hidden Beach, Creating Valuable Strategic Alliances, Celebrating Achievements, Indigenous Designs, Educating Your Partners, Hot Lips Pizza, African American, Whole Foods, Earthbound Farm, San Francisco, Dancing Deer, New Leaf Paper, North Carolina, Earth Creations, Imagine Foods

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Front Cover | Table of Contents | First Pages | Index | Surprise Me!

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What Do Customers Ultimately Buy After Viewing This Item?

	70% buy the item featured on this page: Values Sell: Transforming Purpose Into Profit Through Creative Sales and Distribution Strategies (Social Venture Network) 5.0 out of 5 stars (2) $12.71
	11% buy True to Yourself: Leading a Values-Based Business (Social Venture Network) 4.8 out of 5 stars (26) $11.53
	9% buy Recession Storming: Thriving In Downturns Through Superior Marketing, Pricing And Product Strategies 4.8 out of 5 stars (47) $17.95
	6% buy Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network) 5.0 out of 5 stars (3) $12.71

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2 Reviews 5 star:  (2) 4 star:    (0) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review 5.0 out of 5 stars (2 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews 5 of 5 people found the following review helpful: 5.0 out of 5 stars Excellent guide to doing socially responsible business, April 22, 2007 By  Peter Economy "Bestselling Author" (La Jolla, California) - See all my reviews (REAL NAME)    Today, more and more business leaders are beginning to realize that it's not enough to just make a buck, but that their business legacy should be something more -- something that does lasting good for customers and communities. In their book, Values Sell, authors Nadine Thompson and Angela Soper provide numerous real-world examples of companies -- including Tom's of Maine, Seventh Generation, Honest Tea, and many others -- that are living their values, making a good profit, and transforming people all at the same time. If you're a business owner, executive, or manager wondering how to turn your purpose into profit, this is the book for you. And if you're an employee who hopes to influence your own company and move it in a more socially responsible direction, this too is the book for you. Highly recommended. 5.0 out of 5 stars CSR Belongs in Your Marketing, January 4, 2009 By  Shel Horowitz "Shel Horowitz, author, Princip... (Hadley, MA United States) - See all my reviews (REAL NAME)    Almost at the very end of this book is a statement that I feel sums up much of the value in running a values-based business: "Operating a business in a socially responsible manner can lead to increased sales, strong and effective alliances, and even lucrative company buyouts. And no one is espousing doing poorly financially just so you an be a good corporate citizen. What the companies...demonstrate is that you can create a business with strong core values that support social responsibility, be innovative in your strategies to build sales and form powerful distribution channels, and come out a winner on many levels: by succeeding financially, by furthering your mission within your industry, and by improving society as a whole." While my own book, Principled Profit, offers a more hands-on approach to learning the marketing skills necessary to turn those values into profit, Values Sell offers a nice roundup of several companies across multiple industries and with widely varying business models. All of them are profitable, many of them are growing rapidly, and all maintain a strong commitment to their values. Additionally, many of them deliver more than their stakeholders--customers, employees, suppliers, neighbors--expect, and that I believe is key as well. As examples: * Warm Spirit, a personal care products company oriented primarily to African-Americans, pays its consultants 10 to 15 percent higher commissions than similar companies * A t-shirt manufacturer was able to save the company when the bottom fell out of the branded domestic apparel market following NAFTA, by educating customers about the benefits of its organic cotton production, and seeking accounts among companies that shares its environmental commitment * Tweezerman structured a buyout that protected both its values and its workers--something companies like Ben & Jerry's might have learned from--and the company's founder claimed that the purchase price was 50 percent higher because of the company's from-the-start commitment to "responsible capitalism" * Chaco Sandal Co. has a Minister of Human Resources and Sustainability The values this book highlights are not just the traditional "triple bottom line" of financial, social, and environmental responsibility, but also focus on such issues as creating empowered employees with strong company-wide support systems, finding appropriate strategic partners (including nonprofit beneficiaries, which Tom's of Maine credits with a remarkable 370 percent increase in business)--and always, the metrics of these policies, such as the 16 percent rise in stock prices of companies rated highly for employee morale, compared to an average of just six percent. Shel Horowitz's award-winning sixth book, Principled Profit: Marketing That Puts People First, demonstrates how to build a business around ethics, environmental sustainability, and cooperative practices--and how to develop marketing that highlights those advantages.		Ad feedback   Search Customer Reviews Only search this product's reviews

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Product Details

• Paperback: 163 pages
• Publisher: Berrett-Koehler Publishers; Annotated edition (March 28, 2007)
• Language: English
• ISBN-10: 1576754219
• ISBN-13: 978-1576754214
• Product Dimensions: 8.4 x 5.5 x 0.7 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #361,722 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Excellent guide to doing socially responsible business, April 22, 2007

By	Peter Economy "Bestselling Author" (La Jolla, California) - See all my reviews (REAL NAME)

Today, more and more business leaders are beginning to realize that it's not enough to just make a buck, but that their business legacy should be something more -- something that does lasting good for customers and communities. In their book, Values Sell, authors Nadine Thompson and Angela Soper provide numerous real-world examples of companies -- including Tom's of Maine, Seventh Generation, Honest Tea, and many others -- that are living their values, making a good profit, and transforming people all at the same time. If you're a business owner, executive, or manager wondering how to turn your purpose into profit, this is the book for you. And if you're an employee who hopes to influence your own company and move it in a more socially responsible direction, this too is the book for you. Highly recommended.

5.0 out of 5 stars CSR Belongs in Your Marketing, January 4, 2009

By	Shel Horowitz "Shel Horowitz, author, Princip... (Hadley, MA United States) - See all my reviews (REAL NAME)

Almost at the very end of this book is a statement that I feel sums up much of the value in running a values-based business:

"Operating a business in a socially responsible manner can lead to increased sales, strong and effective alliances, and even lucrative company buyouts. And no one is espousing doing poorly financially just so you an be a good corporate citizen. What the companies...demonstrate is that you can create a business with strong core values that support social responsibility, be innovative in your strategies to build sales and form powerful distribution channels, and come out a winner on many levels: by succeeding financially, by furthering your mission within your industry, and by improving society as a whole."

While my own book, Principled Profit, offers a more hands-on approach to learning the marketing skills necessary to turn those values into profit, Values Sell offers a nice roundup of several companies across multiple industries and with widely varying business models. All of them are profitable, many of them are growing rapidly, and all maintain a strong commitment to their values. Additionally, many of them deliver more than their stakeholders--customers, employees, suppliers, neighbors--expect, and that I believe is key as well.

As examples:

* Warm Spirit, a personal care products company oriented primarily to African-Americans, pays its consultants 10 to 15 percent higher commissions than similar companies

* A t-shirt manufacturer was able to save the company when the bottom fell out of the branded domestic apparel market following NAFTA, by educating customers about the benefits of its organic cotton production, and seeking accounts among companies that shares its environmental commitment

* Tweezerman structured a buyout that protected both its values and its workers--something companies like Ben & Jerry's might have learned from--and the company's founder claimed that the purchase price was 50 percent higher because of the company's from-the-start commitment to "responsible capitalism"

* Chaco Sandal Co. has a Minister of Human Resources and Sustainability

The values this book highlights are not just the traditional "triple bottom line" of financial, social, and environmental responsibility, but also focus on such issues as creating empowered employees with strong company-wide support systems, finding appropriate strategic partners (including nonprofit beneficiaries, which Tom's of Maine credits with a remarkable 370 percent increase in business)--and always, the metrics of these policies, such as the 16 percent rise in stock prices of companies rated highly for employee morale, compared to an average of just six percent.

Shel Horowitz's award-winning sixth book, Principled Profit: Marketing That Puts People First, demonstrates how to build a business around ethics, environmental sustainability, and cooperative practices--and how to develop marketing that highlights those advantages.