Vault Career Guide to Advertising [Paperback]

Ira Berkowitz (Author)

Book Description

Series: Vault Career Guide to Advertising | Publication Date: March 22, 2004

This guide offers a look at professional careers in advertising, at the industry's history and trends, and advice on marketing oneself to potential employers.

Product Details

• Paperback: 128 pages
• Publisher: Vault (March 22, 2004)
• Language: English
• ISBN-10: 1581312679
• ISBN-13: 978-1581312676
• Product Dimensions: 8.9 x 6.1 x 0.3 inches
• Shipping Weight: 5.1 ounces
• Amazon Best Sellers Rank: #1,521,314 in Books (See Top 100 in Books)

More About the Author

Ira Berkowitz was born and raised in Brooklyn, New York. Writing fiction was the furthest thing from his mind.

He attended New York University, fully expecting to attend Medical School upon graduation. Instead, he wound up in law school. After enduring two years studying torts, contracts, corporate, real estate, and other legal matters - try curling up with the laws of riparian rights on a cold winter night - he decided there had to be a more interesting way to earn a living. And, with only one more year to go, he quit. Now he was really at odds and ends. No career. No job. And no prospects.

Enter his wife - then fiancee - the very wise, Phyllis.

How about advertising, she suggested. He patiently explained he had absolutely no artistic ability, wasn't trained in snappy headline writing, and had never taken a business or marketing course. A career as an ice-road trucker would make more sense. But the more he thought about it, the more alluring her suggestion. Client lunches with Captains of Industry. TV commercial shoots at exotic locations. Expense account. The mad, Mad Avenue whirl! And a big salary to boot! So he went for it, and managed to land a job paying a hundred dollars a week. And found that he loved the business. Thirty years later he retired and realized how lucky he was. There wasn't a day he didn't enjoy going to work.


After several months of doing absolutely nothing and hating it, Ira's wife asked how he planned to keep busy. With a blank stare for a response she suggested he try writing fiction. Once again he patiently explained that he had never taken a creative writing course - and didn't plan to. And, he reminded her, marketing plans were the only pieces of fiction he had ever written. She reminded him of the "advertising" conversation they had had thirty years earlier. It did the trick.

Ira's first effort at fiction garnered fifty rejections. But a few were encouraging, so he kept at it. His second effort, Family Matters, the first book in the Jackson Steeg Mystery Series, was published in 2006 and won the Washington Irving Award for literary merit. And he repeated with Old Flame, published in 2008. Sinners' Ball, the third book in the series will be published, December 2009.

Ira is writing full time and considers himself lucky. There isn't a day he doesn't look forward to going to work.