This bestselling guide, now in its 3rd edition, takes the reader from critical marketing frameworks needed for acing brand management interviews to what brand managers and other marketing professionals really do on the job and how to evaluate advertisements and marketing campaigns.
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1.0 out of 5 stars
Obsolete,
By Steven (NYC) - See all my reviews
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This review is from: Vault Career Guide to Marketing and Brand Management, 2007 Edition (Vault Career Guide to Marketing & Brand Management) (Paperback)
I bought this product thinking that it would be a great help to me in the last year of college to look at companies they recommended and more information about this career to get me started in it.
It is pure junk! this information is common knowledge if you take a marketing class or even if you just googled it! this is their latest edition and i guess they wont make an 08 anytime soon since you can google everything that in it! again a waste of money on a very thin book, the company profiles are so shallow, and they are all big companies we all know already, no secrets here! I was hoping for more specialized companies and more data, but you wont get that here! its a waste of time and money, take a class or just do some googling for this data as this book is dated and lacks key information like marketing for the INTERNET!!!
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