Start reading Velocity: From the Front Line to the Bottom Line on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.
Sorry, this item is not available in
Image not available for
Image not available

Velocity: From the Front Line to the Bottom Line [Kindle Edition]

Dale Pollak
4.8 out of 5 stars  See all reviews (23 customer reviews)

Print List Price: $19.95
Kindle Price: $9.99
You Save: $9.96 (50%)

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 70%). Print edition purchase must be sold by Amazon. Learn more.


Amazon Price New from Used from
Kindle Edition $9.99  
Hardcover --  
Paperback $19.27  
Kindle Daily Deals
Kindle Delivers: Daily Deals
Subscribe to find out about each day's Kindle Daily Deals for adults and young readers. Learn more (U.S. customers only)

Book Description

In Velocity: From the Front Line to the Bottom Line, retail automotive expert Dale Pollak reveals how dealers in today's pre-owned automotive marketplace can shift out of low gear toward accelerated profits. Today's dealers are facing increased competition brought on by Internet shopping. Pollak delivers a gut check to dealers employing traditional used car disciplines while revealing new strategies that turn money-losing departments into profit-generating winners. "The used vehicle marketplace is less giving and less forgiving than it's ever been before. Astute, investment-minded management processes are essential for today's dealers to survive and thrive," says Pollak.

Editorial Reviews

About the Author

Dale Pollak's career in the automotive industry has spanned more than two decades. As a dealer, consultant, entrepreneur, and speaker, Pollak has helped many successful automotive dealers in America make dramatic improvements in their pre-owned operations. Pollak's unique vision about how to improve used vehicle operations was shaped as much by his 13 years as a Chicagoland Cadillac dealer as it was by his visual impairment. Unaffected by the aesthetic qualities of his inventory, Pollak was able to analyze pre-owned vehicles solely from an investment-minded perspective. This viewpoint was the foundation for vAuto, Inc. the technology company he founded in 2005. vAuto provides dealerships with a better way to price, appraise and manage their pre-owned inventories. Prior to vAuto, Pollak helped build Digital Motorworks, Inc. from its inception to its successful acquisition in 2002. He holds a B.S. in Business Administration from Indiana University, a law degree from DePaul University's College of Law, and is a four-time winner of the American Jurisprudence Award.

Product Details

  • File Size: 353 KB
  • Print Length: 210 pages
  • Page Numbers Source ISBN: 0976009579
  • Simultaneous Device Usage: Unlimited
  • Publisher: New Year Publishing (December 6, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0076RB8VU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #311,058 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

Most Helpful Customer Reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars Great Automotive Business Read January 24, 2008
This isn't for everyone, but for automobile dealers and their used-car sales organizations, it's a "must" read. The book is well-written and relies on examples from dealerships, both big and small, to get it's messages across. "Velocity" could easily make it's way into university business-school classes as well.

Pollak knows what he's talking about. A high-tech entrepreneur and former dealer himself, he points out that the Internet has turned used cars into commodities and put consumers in the catbird's seat when it comes to purchasing a used car or light truck. It's a clear warning to dealers still operating with textbooks from the past.
Comment | 
Was this review helpful to you?
4 of 4 people found the following review helpful
5.0 out of 5 stars Extremely insightful and informative. February 5, 2008
While this book is clearly written for owners and managers of car dealerships, everyone that works in the industry will find it insightful and thought provoking. If you have any doubts that dealers should be changing the way they do business, this book will provide you with a strong dose of reality. Velocity outlines the brutal facts about how the internet has changed the game for both dealers and consumers, and provides a clear plan of action for dealers to take control of their sales and profits again. Dale Pollak's stories about working the used car desk at his father's dealership, and his experiences from building other successful companies within the industry, make this an easy read that will stick with you for a long time.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
4.0 out of 5 stars Waking up a sleepy industry March 28, 2008
To anyone who has walked through an automobile dealership, it's no surprise that many of them are doing business the way it's always been done.

The overall message of Pollak's book is adapt or die. As we see the US auto industry fighting for its life it's refreshing to see someone bring some insight and business sense into something that historically hasn't been very sophisticated.

Velocity is a wonderful read for any fan of business--especially as we watch an industry that's undergoing massive change on a global scale. Pollak offers up advice for local dealers on how they can remain more competitive. But for those not in the industry it's great insight into how to apply discipline and sound practices to make any industry better.

Now if he could only get the sales guys to stop wearing gold chains....
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars This is How to Become a Used Car Superstore April 7, 2008
Dale Pollak pleads for used car dealerships to evolve within an industry that has stayed stagnant for far too long. "Velocity" contains a laundry list of strategies employed by the most successful used car dealerships in the country. From seeing the Internet as your virtual showroom, making every business decision with an investment-mindset, and considering the benefits of a single-price, no-haggle environment, this book will make you think about the way the used car dealerships should be run.

And it will make you wonder why we haven't been doing all of this stuff before.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars A rare find March 30, 2008
Many business books shoot for -- but few actually achieve -- such fine balance of the familiar and the profound. Velocity is an easy read, full of personal and funny anecdotes, yet every chapter delivers new insights that will blow you away. Get ready to say, "That totally happened to me too" and "I never thought of it that way before" again and again as you read.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Must Read for Used Car Mgr and Above September 1, 2008
If you want to thrive in a down market reading this book is your first step. I've been in the business for 15 years and I've haven't seen anything this strong since the introduction of MMR. We all know how that has changed the way we do business.For more reviews from dealers see
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars A Must Read for Every Automobile Executive October 22, 2008
The innovative thoughts and ideas in this book will have an impact on the automobile industry for years to come. Truly a must read for anyone in the automobile industry.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Velocity June 2, 2008
This book is true to today's market. So many dealers today are stuck with old pricing stratigies. Another well stated truth from Dale Pollak.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Published 25 days ago by Jason
5.0 out of 5 stars Five Stars
Arrived quickly and is a GREAT BOOK
Published 2 months ago by Jeremy G Williams
4.0 out of 5 stars Good Read!
Bought it upon a recommendation and a good read!
Published 3 months ago by Glenn Mangold
5.0 out of 5 stars Five Stars
A must for car dealers
Published 7 months ago by lisa copeland
4.0 out of 5 stars good fundamentals
This book has good fundamental strategies for managing your used car inventory. It's the "daily" part that makes the difference.
Published 9 months ago by beanfree
5.0 out of 5 stars good stuff
Sell em quick and cheap or send em to the show. Good read for different outlook on running a dealership
Published 17 months ago by DAO
4.0 out of 5 stars Good insight into the business
Writer knows his facts and the industry trends and offers good advice on handling some regular mistakes and careless approach.
Published 23 months ago by Hiren Gahlot
5.0 out of 5 stars If your in the Pre-owned Auto business READ this book
Velocity by Dale Pollack does a great job of cutting through the chatter and directing your thoughts in how to determine correct inventories, stocking levels and pricing to market... Read more
Published on March 8, 2013 by Daniel A. Kerinuk
5.0 out of 5 stars 21st century plan for profitable used car operations
Dale Pollak explains in simple terms how technology has changed the way dealers operate their used car business which is the backbone of any dealership. Read more
Published on November 27, 2012 by Steve Gerhartz
5.0 out of 5 stars Great Read!
Dale Pollak does a great job of really bringing innovation to the auto industry! He has really enhanced the much needed transparency in an industry that needs to earn more of the... Read more
Published on October 29, 2012 by greenb
Search Customer Reviews
Search these reviews only

More About the Author

In addition to being a best-selling author on Used Car Sales in his book Velocity, Dale Pollak is the chairman and founder of vAuto, Inc., a company that provides retail automotive dealerships with a better way to appraise, manage and price their pre-owned vehicle inventory. In addition to serving as vAuto's spokesperson, Dale is responsible for strategic planning and development.

Prior to vAuto, Pollak served as VP of Sales and Business Strategy at Digital Motorworks, the market leader in data integration and application development for OEMs, mega dealers and third party providers. Pollak helped build the company from inception to its successful acquisition by ADP in 2002.

Pollak received his B.S. in Business Administration from Indiana University and is a graduate of the General Motors Institute of Automotive Development. Pollak also earned a law degree from DePaul University's College of Law, and is a four-time winner of the American Jurisprudence Award for top performance in his class.

Dale Pollak is one of the leading authorities on automotive dealership management strategies. Tap into Dale's experience, insight and knowledge.

Need advice about your dealership's inventory pricing management?

Looking for guidance with regards to managing your departments more effectively?

Send your automotive/dealership related questions to Dale; all questions will be answered and discussed with the Velocity community.

What Other Items Do Customers Buy After Viewing This Item?


There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
First post:
Prompts for sign-in

Look for Similar Items by Category