"Compelling...apply its laws to your business to swing it back from slavish adherence to process and towards creative innovation and intuition." —The Agency Review
"There's no waste, no flowery prose - only an intelligent flow of insights, advice, stories and illumination ... I defy you to read it without a highlighter pen in your hand." —Contagious magazine
About the Author
Ajaz Ahmed is the founder and chairman of AKQA, the world's largest independent innovation agency. AKQA has a legendary reputation for innovation and has won more "Agency of the Year" awards and recognition for its creativity than any other comparable company in history. Clients include Nike, Volkswagen, Virgin, Audi, Xbox, and Heineken. Stefan Olander is the vice-president of digital sport at Nike and one of the world's leading digital innovators. Stefan has led many of Nike's most cutting-edge initiatives, including the revolutionary Nike+ experience developed in partnership with Apple. Nike employs more than 30,000 people across the globe and is one of the world's most valuable brands. He lives in Portland. Sir Richard Branson is best known for his Virgin Group of more than 400 companies.