Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Qty:1
  • List Price: $22.95
  • Save: $4.29 (19%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Velocity: The Seven New L... has been added to your Cart
Condition: Used: Good
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 4 images

Velocity: The Seven New Laws for a World Gone Digital Paperback – May 5, 2012

4.3 out of 5 stars 31 customer reviews

See all 2 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$18.66
$5.25 $0.01

Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
$18.66 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • Velocity: The Seven New Laws for a World Gone Digital
  • +
  • The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Total price: $32.99
Buy the selected items together


Editorial Reviews

Review

 "Compelling...apply its laws to your business to swing it back from slavish adherence to process and towards creative innovation and intuition."  —The Agency Review 


"There's no waste, no flowery prose - only an intelligent flow of insights, advice, stories and illumination ... I defy you to read it without a highlighter pen in your hand."  —Contagious magazine

About the Author

Ajaz Ahmed is the founder and chairman of AKQA, the world's largest independent innovation agency. AKQA has a legendary reputation for innovation and has won more "Agency of the Year" awards and recognition for its creativity than any other comparable company in history. Clients include Nike, Volkswagen, Virgin, Audi, Xbox, and Heineken. Stefan Olander is the vice-president of digital sport at Nike and one of the world's leading digital innovators. Stefan has led many of Nike's most cutting-edge initiatives, including the revolutionary Nike+ experience developed in partnership with Apple. Nike employs more than 30,000 people across the globe and is one of the world's most valuable brands. He lives in Portland. Sir Richard Branson is best known for his Virgin Group of more than 400 companies.
NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Paperback: 272 pages
  • Publisher: Random House UK; 1 edition (May 5, 2012)
  • Language: English
  • ISBN-10: 0091947561
  • ISBN-13: 978-0091947569
  • Product Dimensions: 6 x 0.8 x 8.5 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #625,534 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
If you are smartly playing in digital creation, you see many decks and presentations about "what is happening." They always include wonderfully articulated quotes from successful, wise people. And you wonder, "Where did they get that quote?" Well, Velocity quotes are going to be all over decks for the next several months, FYI.

The format is written literally as a conversation between the two authors, Ajaz Ahmed & Stefan Olander. You are most likely grabbing this book because of the titles these people have: Chairman and Co-Founder of AKQA and Vice President, Digital Sport, Nike Inc. Boom. Instant credibility. There is absolutely no need for them to establish their credibility, the web drips with accolades on their digital smarts, creative performance and successes.

The bullet hole cover is fitting, as the book reads like bursts of shots. A smart idea. A great quotable line to sum it up. An anecdote. A quote from another source. Another smart idea, and so on. Each "chapter" closes with a summary, but ironically the book closes with none - it just ends. Well, there is a url and I guess that is the point, conversations keep going online.

As someone who teaches university students in this arena, I found this book has already proven to be quite valuable. As mentioned, the quotes have found their way into my lectures. But more importantly, I have an arsenal of anecdotes from Nike and other cool brands for student questions. The students definitely connect with the stories and the credibility of the authors. It allows me to reinforce my own ideas. The thinking is mostly agreeable, as you'd expect with two people with such a proven track records.
Read more ›
Comment 9 of 9 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
...then read this book.

What you shouldn't expect is any through line, anecdotal or scientific evidence of the claims the two authors make, or useful advice for practical application of these "Laws".

I bought it because in the first few pages there is a wonderful description of how MP3 file sharing changed the landscape forever and how the record companies were slow to react and ultimately led themselves into the difficulties they're currently facing by refusing to accept what consumers wanted.

A book full of these sort of real world examples would have illustrated what they're trying to express better than simply attaching labels to conclusions they've made without us having the hindsight and wealth of experience that they do.

It reads like a mutual backslapping contest between two successful executives who to be fair just aren't writers. (Didn't this book have an editor??)

It's full of jargon that is completely out of context:

For example from the book:

"How can people see approaching danger or opportunity so they're not blindsided?"

(Great question! I'm waiting for a wonderful bit of advice, aren't you??)

"One way is to keep a wide lens - much wider than might seem necessary. Notice movement in your peripheral vision. Pick up on the weak signals. Overhear conversations. You are what you read. You are what you do. You are what you experience"

(WTF?)

I'd like to provide a helpful definition from the British Dictionary:

non sequitur |nɒn ˈsɛkwɪtə|
noun
a conclusion or statement that does not logically follow from the previous argument or statement.

In my opinion this book was a quick and easy way for the publisher Vermilion to pump out a book without much behind it in the way of real or practical knowledge as a conversation between two successful executives and sell a few copies to boot.

DP
2 Comments 10 of 12 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
This book attempts to set out 7 laws of velocity that the authors feel describe the new ways we should work today. Grounded very much in the commercial world, there is much to reflect on in what they say. Some, if not much, may strike the reader as common sense, but it is often expressed in an easy going conversational style which perhaps facilitates its reception. Each chapter is presented as a conversation between the authors - this was refreshing in the beginning but for me, the novelty wore off towards the end.
Comment 2 of 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
By Tomiee on April 22, 2013
Format: Paperback Verified Purchase
Why did you choose this rating? Because this was the most entertaining book I've ever read. I hope not just the hollywood mood
What did you like or dislike? I like it because it's inspiring, full of good stories and you can use it in your daily work.
Whom would you recommend this book to? To all young creatives and entrepreneurs.
Comment 2 of 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Based on the business pedigree of the authors, I, like many other readers must have, had high expectations of this book. And it didn't disappoint.

The majority of the points made and positions taken are stated so plainly, it feels as though they should already be conventionally held wisdom. But this really isn't the case. The book is rooted in the notions customer empathy, boundary pushing and learning how to learn. These beliefs are applicable well beyond "a world gone digital" and are laws for any type of business, marketing driven or not, online or offline, in our current cultural climate.

The conversational style and mostly jargon free insights make this a remarkably refreshing and smart read.

Highly recommended.
Comment 1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Velocity: The Seven New Laws for a World Gone Digital
This item: Velocity: The Seven New Laws for a World Gone Digital
Price: $18.66
Ships from and sold by Amazon.com

Want to discover more products? Check out this page to see more: book marketing