Venture Assessment Tools Part 1: Preview. An Introduction to Equity Marketing for Early Stage Ventures. [DVD-ROM]

Robert Kruse (Author)

Book Description

Publication Date: November 2, 2002

Venture Assessment Tools Part 1 - Preview EDITION An Introduction to the Equity Marketing Framework Essential foundation course for CEOs raising capital. Equity Marketing™ Framework Explained. Exclusive. Critical.

Venture Assessment Tools used by Silicon Valley venture investors are now available to CEOs, Investors, Boards, & Professionals. Learn the carefully guarded venture assessment techniques based on the Equity Marketing framework, a method for rapid deal analysis.

Learn how an investor uses a carefully designed "scorecard," and in less than 5 minutes, can screen out your investment opportunity that could have taken 6 months and thousands of dollars to develop. VenLogic provides powerful tools that give executives seeking capital a time-to-funding advantage when preparing for venture assessments and investor due diligence.

Equity Marketing is becoming a new term of art for CEOs raising capital. It was introduced by VenLogic in 1998 in the Wall Street Journal. Reviews by numerous VCs, private investors, domain experts, MBA professors and executives agree that this is the foundation material every CEO must have in their toolbox before seeking financing. The private equity investor rules have changed. Learn a memorable process for decoding the deal killers to successful venture financing.

This is the first time this key material has been available on DVD, with excerpts from a recent presentation in front of a live audience of private equity and corporate investors with a net worth of over $100M. The program material is based on over 10 man-years of effort to research and develop, and involved the input of over 100 venture investors, professionals, executives, and academics.

The Equity Marketing Framework introduces venture assessment tools and process.

First time on DVD.

Learn to Apply Equity Marketing to your Deal:
• Placement - build equity marketing channel maps to reach qualified investors
• Product - self-assess your deal using a 16-point diagnostic
• Position - your deal uniquely high in the minds of investors
• Price - your deal to achieve maximum valuation

Develop New Skills To:
• Play by the VC's Golden Rules
• Design an equity channel strategy to best-fit capital sources in a tight market
• Save time and money developing channel strategy in a professional manner
• Quickly identify traps that waste time and put intellectual property at risk
• Attract advisory board members to act as trusted gatekeepers
• Build the trust network, then present to the investor when ready
• Streamline and cut months off your financing initiative

Venture Assessment Tools - PREVIEW EDITION
• Get a sample of "Real Tools" that you can upgrade to in the Standard Edition
• Most efficient way to prepare for venture funding
• Learn from 2 Silicon Valley venture experts
• Learn how to get inside the VC network, with network players
• 45 minutes of proven intellectual solutions on DVD
• Includes: 2 Tools, Templates and User Guide. (12 MB Handouts)
• DVD-Rom Media
• See Also: Venture Assessment Tools - STANDARD EDITION
• Brand New DVD-Rom Media Format!

Runs on home DVD players and PCs enabled with DVD capability.

Editorial Reviews

Review

"Fantastic feeling of being in the room is great. Material is unparalleled, fantastic tool for the process we are undertaking." -- Robb Obom , Boeing 757/767 Programs

"Most unique, valuable experience I’ve had in 10 years with 100's of companies. It has such high value." -- Robert Kramer, President, Vision Strategies Inc., - US Army Lt. Colonel (Ret.)

"This structured approach guides entrepreneurs and their Boards to drive the funding process. I highly recommend it." -- David Haines, Morgan Stanley

About the Author

Robert Kruse brings over 12 years experience in advising senior executives/investors, private investor networks, training corporate teams, packaging venture deals, and assisting turnaround clients in high-tech complex funding situations.

The core of Robert’s work stems from the pattern recognition in analyzing hundreds of cases in Venture Capital markets, which led to the development of the breakthrough Equity Marketing Framework. The result is a tightly integrated deal description language based on easy to apply tools, programs and processes for accelerating company growth in emerging markets. Robert’s clients have directly raised millions in capital due in part to his services based on this repeatable framework, which enables investors to make investment decisions faster and with greater confidence.

Robert participated as a founding team member a venture fund wholly-owned subsidiary of Bechtel Enterprises (co-owned by GE Capital), with the mission of investing upwards of $500M in early stage facility-based telecommunications companies in North America and Western Europe. This fund invested over $130M in capital in telecommunications projects in Europe and Canada. Robert designed the original fund’s portfolio model, which included many sophisticated financially engineered sub-models for articulating the investment scenarios.

Robert sits on the Alumni Advisory Board of the Seattle University’s Albers School of Business, where he received his MBA. Robert has been an adjunct faculty member on venture capital and a frequent guest lecturer in the MBA program since 1991.

Product Details

• DVD-ROM: 200 pages
• Publisher: VenLogic LLC (November 2, 2002)
• ISBN-10: 0972438807
• ISBN-13: 978-0972438803
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Simple, Compelling, Powerful, Effective, December 9, 2005

By 

Mr. Andrew M. Duff (Western Australia) - See all my reviews
(REAL NAME)   

This review is from: Venture Assessment Tools Part 1: Preview. An Introduction to Equity Marketing for Early Stage Ventures. (DVD-ROM)

When you think back about what made the last great book you bought really valuable, you no doubt think about the insights it provided that helped change the way you view and understand a subject. Amongst the best books are those where the initial insights give you a new perspective, but there is much more; a series of discoveries that unfold several new layers of understanding, as you progress through the chapters.

The Venlogic DVD holds these rare qualities.

As a developer of innovation intensive ventures, a consultant to venturing organisations and a course leader in a MBA venture creation program, I find this work holds immensely valuable and practical perspectives. The equity marketing concept is a highly effective means of communicating what it takes to get funded. At the next level, the Venture Maturity Model provides a multilayered tool for assessing, designing and progressively implementing new ventures.

This structured approach creates a language that assists VCs and entrepreneurs to communicate effectively with one another. Taken to its full potential by advanced practitioners, it has the potential to significantly enhance the productivity of the venturing process for entrepreneurs, professional advisory firms, and investors alike. Which means ... for entrepreneurs you understand how to design and position your venture successfully right from the outset; for advisors you can prioritise and communicate clearly a work program to the client that will get them VC investment ready; and for investors it means having an effective framework for communicating about the strengths and weaknesses of a potential investment as well as a tool for measuring progress as you work with the entrepreneur to prepare, with precision, for the next funding round.

Andrew Duff
VPS
Perth
Western Australia