Customer Reviews

Venture Assessment Tools Part 1: Preview. An Introduction to Equity Marketing for Early Stage Ventures.

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When you think back about what made the last great book you bought really valuable, you no doubt think about the insights it provided that helped change the way you view and understand a subject. Amongst the best books are those where the initial insights give you a new perspective, but there is much more; a series of discoveries that unfold several new layers of understanding, as you progress through the chapters.

The Venlogic DVD holds these rare qualities.

As a developer of innovation intensive ventures, a consultant to venturing organisations and a course leader in a MBA venture creation program, I find this work holds immensely valuable and practical perspectives. The equity marketing concept is a highly effective means of communicating what it takes to get funded. At the next level, the Venture Maturity Model provides a multilayered tool for assessing, designing and progressively implementing new ventures.

This structured approach creates a language that assists VCs and entrepreneurs to communicate effectively with one another. Taken to its full potential by advanced practitioners, it has the potential to significantly enhance the productivity of the venturing process for entrepreneurs, professional advisory firms, and investors alike. Which means ... for entrepreneurs you understand how to design and position your venture successfully right from the outset; for advisors you can prioritise and communicate clearly a work program to the client that will get them VC investment ready; and for investors it means having an effective framework for communicating about the strengths and weaknesses of a potential investment as well as a tool for measuring progress as you work with the entrepreneur to prepare, with precision, for the next funding round.

Andrew Duff
VPS
Perth
Western Australia