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Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist (Wiley Desktop Editions) [Hardcover]

Brad Feld (Author), Jason Mendelson (Author), Dick Costolo (Foreword)
5.0 out of 5 stars  See all reviews (49 customer reviews)

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Book Description

August 2, 2011 Wiley Desktop Editions
An engaging guide to excelling in today's venture capital arena

Beginning in 2005, Brad Feld and Jason Mendelson, managing directors at Foundry Group, wrote a long series of blog posts describing all the parts of a typical venture capital Term Sheet: a document which outlines key financial and other terms of a proposed investment. Since this time, they've seen the series used as the basis for a number of college courses, and have been thanked by thousands of people who have used the information to gain a better understanding of the venture capital field.

Drawn from the past work Feld and Mendelson have written about in their blog and augmented with newer material, Venture Capital Financings puts this discipline in perspective and lays out the strategies that allow entrepreneurs to excel in their start-up companies. Page by page, this book discusses all facets of the venture capital fundraising process. Along the way, Feld and Mendelson touch on everything from how valuations are set to what externalities venture capitalists face that factor into entrepreneurs' businesses.

  • Includes a breakdown analysis of the mechanics of a Term Sheet and the tactics needed to negotiate
  • Details the different stages of the venture capital process, from starting a venture and seeing it through to the later stages
  • Explores the entire venture capital ecosystem including those who invest in venture capitalist
  • Contain standard documents that are used in these transactions
  • Written by two highly regarded experts in the world of venture capital

The venture capital arena is a complex and competitive place, but with this book as your guide, you'll discover what it takes to make your way through it.




Q&A with Co-Authors Brad Feld and Jason Mendelson
Co-Author Jason Mendelson
I understand that VCs have primarily four functions they perform: raising funds, screening and investing in new businesses, managing current portfolio companies and some level of investor relations and internal operations. How do you divide your work day?
One of the great things about this job is that there is no “standard day.” Every day is different and the division of time reflects that. It's really hard to say what a typical day is like. Even typical weeks are hard to describe. It all depends on a particular partner's portfolio is doing and what their role is in the firm.

Some partners have operational responsibilities internal to the firm itself, some don't. In short, you could ask 100 VCs this answer and have 100 different answers. If you forced me to put some percentages on the table, I'd say a normal yearly time allocation (assuming that fundraising is not happening) might look something like this:

Screening, Analysis and Execution: 45%
Current Company monitoring: 45%
Investor Relations / Operations / Other: 10%

With a number of great companies being born of ideas coming from a youthful group of entrepreneurs, what advice do you have for the young person seeking to build a team of "time-tested, battle-hardened" professionals?
We think young-entrepreneurs are great. In fact, we like spending time with the younger set so much that we are active mentors and investors with Techstars. And certainly with our fund, we wouldn't hesitate to fund a first-time entrepreneur with a great idea.
Co-Author Brad Feld

I think the key to being a young entrepreneur is being self aware. Know what you know and also know what you don't. If you can communicate to a prospective investor that you are smart, have a great idea AND are emotionally intelligent and realize what other skills sets you'll need to surround yourself with, then I don't think being young and / or inexperienced will hurt your chances. In fact, youthful exuberance is infectious and sometimes younger folks will think outside the box more often than older ones who are set in their ways.

Are you aware of any VCs that have funded founders that have failed at their previous ventures?
Absolutely. Me! And many other VCs. Failure is a normal part of entrepreneurship which I've written about extensively in my blog.

My favorite entrepreneurs to fund are those that have had at least one success and one failure. While it is a cliche, failure teaches the big lessons. Most importantly, entrepreneurs that have some failure under their belt have humility and perspective that I think is deeply useful in the creation of the company.

There is a perspective – promoted by some people – that the best serial entrepreneurs have never been unsuccessful. This is a myth – the vast majority of successful entrepreneurs who I know have a long string of failures in their past.

Why don't VCs invest in real estate?
We don’t invest in real estate because we don’t know what we are doing in that market. Okay, that was a little glib, but it’s true. VCs don’t / shouldn’t invest in sectors and themes that they don’t understand. Outside of some folks that I know who made some shrewd residential moves with their personal properties, I’d not want to trust my money to a VC doing a pure-play real estate deal.

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Editorial Reviews

Review

"One Book Every Entrepreneur Should Own" - Mark Suster, TechCrunch and GRP Partners

“Easily the best book I have ever read on start-ups and venture capital.”—Tim Ferriss, author of #1 NY Times Bestsellers, The 4-Hour Workweek and The 4-Hour Body

From the Inside Flap

As each new generation of entrepreneurs emerges, there is a renewed interest in how venture capital deals come together. Yet there really is no definitive guide to venture capital deals. Nobody understands this better than authors Brad Feld and Jason Mendelson. For more than seventeen years, they've been involved in hundreds of venture capital financings, and now, with Venture Deals, they share their experiences in this field with you.

Inspired by a series of blog posts—created by the authors after a particularly challenging deal—this reliable resource demystifies the venture capital financing process and helps you gain a practical perspective of this dynamic discipline.

Whether you're an experienced or aspiringentrepreneur, venture capitalist, or lawyer who partakes in these particular types of deals, youcan benefit from the insights found throughoutthis book.

Engaging and informative, Venture Deals skillfully outlines the essential elements of the venture capital term sheet—from terms related to economics to terms related to control. Feld and Mendelson strive to give a balanced view of the particular terms along with the strategies to getting to a fair deal. In addition to examining the nuts and bolts of the term sheet, Venture Deals also introduces you to the various participants in the process, discusses how fundraising works, reveals how VC firms operate, and describes how to apply different negotiating tactics to your deals. You'll also gain valuable insights into several common legal issues most startups face and, as a bonus, discover what a typical letter of intent to acquire your company looks like.

While it would be desirable to do venture capital deals with a simple agreement on price, a handshake, and a short legal agreement, this rarely happens. Venture Deals reveals how venture financings really work, and will save you a remarkable amount of time and money in your journey to create an amazing company.

For additional information that includes term sheets as well as all of the documents that are generated from the term sheet as part of venture financing, visit the authors' website www.askthevc.com.


Product Details

  • Hardcover: 219 pages
  • Publisher: Wiley; 1 edition (August 2, 2011)
  • Language: English
  • ISBN-10: 0470929820
  • ISBN-13: 978-0470929827
  • Product Dimensions: 9.1 x 6.3 x 1.2 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (49 customer reviews)
  • Amazon Best Sellers Rank: #3,226 in Books (See Top 100 in Books)

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31 of 32 people found the following review helpful:
5.0 out of 5 stars It's like having Brad whispering in your ear when you pitch VCs, July 18, 2011
By 
DROdio (San Franicsco, CA) - See all my reviews
This review is from: Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist (Wiley Desktop Editions) (Hardcover)
(Note - although the book isn't available yet, you can get it on a Kindle immediately -- that's what I did)

I'm CEO of a tech company based in Silicon Valley, and I've been reading Brad's blog for a long time.

I wasn't sure how much new information the book would provide -- after all, just following the blogs of top Valley-based entrepreneurs and VCs provides a wealth of information (Brad Feld, Fred Wilson, Steve Blank, Mark Suster, pmarca, Sean Ellis, Ben Horowitz -- the list goes on)

But the book delivers in a few key areas: First off, Brad & Jason break down the entire process from soup to nuts. That's great for first-time entrepreneurs. I wouldn't be surprised if this book became the bible of startup incubator programs. There's enough detail to make it feel fresh, but it's not so dense that it's hard to get through. I would suggest a re-read though, especially if you're completely new to fundraising (like Dick Costolo says in the forward, if you don't know preferred stock from chicken stock).

The real value for more experienced entrepreneurs lies in the nuances of the fundraising process. If you've been through it before, you know that one misstep can be very costly, and there's absolutely a "code" to follow. Its described eloquently as VCs looking to do deals with those who can speak their language. So consider this a way to get fluent in that language, so you can focus on what's important to you, instead of junior mistakes.

For those looking to raise an angel round only: I've written a series of blog posts about our experience raising $1MM for our statup. The raise took us 14 weeks, and my goal is to help other entrepreneurs do it more quickly and efficiently. You can read about my "Fundraising Cribsheet Manifesto" at [...] . Hope it's helpful, and good luck!
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12 of 13 people found the following review helpful:
5.0 out of 5 stars Become an insider, July 17, 2011
This review is from: Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist (Wiley Desktop Editions) (Hardcover)
It seems like a lot of deals that you hear about from the VC world are all done by insiders. Part of that is just perception, but part of it is reality: People who've done lots of VC deals get VC funding much more quickly and easily.

Part of that, clearly, is the track record. I think another part of it, however, is just the world of VC. The actual VCs are so busy that they just don't have time to give a whole education to the founders of the companies that are seeking funding. They want to deal with someone who speaks their language.

That's why this book is so useful. Any reader who really gets immersed in every page won't be able to help but emerge from the experience with an imprint of the language of VC. If you really read it, you'll have the advantage of at least sounding like an insider, someone who really has the language down. If you have the language down, well, that's the crucial first step.

If you were thinking of moving to, say, Portugal for more than five years, you'd probably buy a book and really try to learn some Portuguese before you go and keep it with you there. If you really want to get some VC, you are going to live in that world for at least five years. This is the book you need to read and study over and over for your journey.
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7 of 7 people found the following review helpful:
5.0 out of 5 stars Required reading if you're starting a tech business, July 17, 2011
This review is from: Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist (Wiley Desktop Editions) (Hardcover)
You need to read this book if you are running a startup or plan to start a company soon. If you're like me, you've probably scoured the internet for this sort of information before. There are some fantastic blogs out there, but it's very difficult to find detailed and specific information. All you need to know about raising money is here, in a nice package. Go buy it now.
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