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Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist [Hardcover]

Brad Feld , Jason Mendelson , Dick Costolo
4.9 out of 5 stars  See all reviews (144 customer reviews)

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Book Description

August 2, 2011
An engaging guide to excelling in today's venture capital arena

Beginning in 2005, Brad Feld and Jason Mendelson, managing directors at Foundry Group, wrote a long series of blog posts describing all the parts of a typical venture capital Term Sheet: a document which outlines key financial and other terms of a proposed investment. Since this time, they've seen the series used as the basis for a number of college courses, and have been thanked by thousands of people who have used the information to gain a better understanding of the venture capital field.

Drawn from the past work Feld and Mendelson have written about in their blog and augmented with newer material, Venture Capital Financings puts this discipline in perspective and lays out the strategies that allow entrepreneurs to excel in their start-up companies. Page by page, this book discusses all facets of the venture capital fundraising process. Along the way, Feld and Mendelson touch on everything from how valuations are set to what externalities venture capitalists face that factor into entrepreneurs' businesses.

  • Includes a breakdown analysis of the mechanics of a Term Sheet and the tactics needed to negotiate
  • Details the different stages of the venture capital process, from starting a venture and seeing it through to the later stages
  • Explores the entire venture capital ecosystem including those who invest in venture capitalist
  • Contain standard documents that are used in these transactions
  • Written by two highly regarded experts in the world of venture capital

The venture capital arena is a complex and competitive place, but with this book as your guide, you'll discover what it takes to make your way through it.




Q&A with Co-Authors Brad Feld and Jason Mendelson
Co-Author Jason Mendelson
I understand that VCs have primarily four functions they perform: raising funds, screening and investing in new businesses, managing current portfolio companies and some level of investor relations and internal operations. How do you divide your work day?
One of the great things about this job is that there is no “standard day.” Every day is different and the division of time reflects that. It's really hard to say what a typical day is like. Even typical weeks are hard to describe. It all depends on a particular partner's portfolio is doing and what their role is in the firm.

Some partners have operational responsibilities internal to the firm itself, some don't. In short, you could ask 100 VCs this answer and have 100 different answers. If you forced me to put some percentages on the table, I'd say a normal yearly time allocation (assuming that fundraising is not happening) might look something like this:

Screening, Analysis and Execution: 45%
Current Company monitoring: 45%
Investor Relations / Operations / Other: 10%

With a number of great companies being born of ideas coming from a youthful group of entrepreneurs, what advice do you have for the young person seeking to build a team of "time-tested, battle-hardened" professionals?
We think young-entrepreneurs are great. In fact, we like spending time with the younger set so much that we are active mentors and investors with Techstars. And certainly with our fund, we wouldn't hesitate to fund a first-time entrepreneur with a great idea.
Co-Author Brad Feld

I think the key to being a young entrepreneur is being self aware. Know what you know and also know what you don't. If you can communicate to a prospective investor that you are smart, have a great idea AND are emotionally intelligent and realize what other skills sets you'll need to surround yourself with, then I don't think being young and / or inexperienced will hurt your chances. In fact, youthful exuberance is infectious and sometimes younger folks will think outside the box more often than older ones who are set in their ways.

Are you aware of any VCs that have funded founders that have failed at their previous ventures?
Absolutely. Me! And many other VCs. Failure is a normal part of entrepreneurship which I've written about extensively in my blog.

My favorite entrepreneurs to fund are those that have had at least one success and one failure. While it is a cliche, failure teaches the big lessons. Most importantly, entrepreneurs that have some failure under their belt have humility and perspective that I think is deeply useful in the creation of the company.

There is a perspective – promoted by some people – that the best serial entrepreneurs have never been unsuccessful. This is a myth – the vast majority of successful entrepreneurs who I know have a long string of failures in their past.

Why don't VCs invest in real estate?
We don’t invest in real estate because we don’t know what we are doing in that market. Okay, that was a little glib, but it’s true. VCs don’t / shouldn’t invest in sectors and themes that they don’t understand. Outside of some folks that I know who made some shrewd residential moves with their personal properties, I’d not want to trust my money to a VC doing a pure-play real estate deal.


Best Value

Buy Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist and get Do More Faster: TechStars Lessons to Accelerate Your Startup at an additional 5% off Amazon.com's everyday low price.

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist + Do More Faster: TechStars Lessons to Accelerate Your Startup
Buy together today: $56.15

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Editorial Reviews

Review

"One Book Every Entrepreneur Should Own" - Mark Suster, TechCrunch and GRP Partners

"...offers hard-headed advice on dealing with lawyers and venture capitalists, so you can make the right decisions for you and your business..." (FT.com, 30th January 2012)

"Long term horizons, coupled with clear analysis in the book, provide a clear understanding and historical perspective into financial crises" (Ad-Hoc-News, November 2011)

Review

"Easily the best book I have ever read on start-ups and venture capital."
Tim Ferriss, author of #1 NY Times Bestsellers, The 4-Hour Workweek and The 4-Hour Body

Product Details

  • Hardcover: 219 pages
  • Publisher: Wiley; 1 edition (August 2, 2011)
  • Language: English
  • ISBN-10: 0470929820
  • ISBN-13: 978-0470929827
  • Product Dimensions: 6.5 x 0.9 x 9.4 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (144 customer reviews)
  • Amazon Best Sellers Rank: #18,146 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
55 of 57 people found the following review helpful
By DROdio
Format:Hardcover
(Note - although the book isn't available yet, you can get it on a Kindle immediately -- that's what I did)

I'm CEO of a tech company based in Silicon Valley, and I've been reading Brad's blog for a long time.

I wasn't sure how much new information the book would provide -- after all, just following the blogs of top Valley-based entrepreneurs and VCs provides a wealth of information (Brad Feld, Fred Wilson, Steve Blank, Mark Suster, pmarca, Sean Ellis, Ben Horowitz -- the list goes on)

But the book delivers in a few key areas: First off, Brad & Jason break down the entire process from soup to nuts. That's great for first-time entrepreneurs. I wouldn't be surprised if this book became the bible of startup incubator programs. There's enough detail to make it feel fresh, but it's not so dense that it's hard to get through. I would suggest a re-read though, especially if you're completely new to fundraising (like Dick Costolo says in the forward, if you don't know preferred stock from chicken stock).

The real value for more experienced entrepreneurs lies in the nuances of the fundraising process. If you've been through it before, you know that one misstep can be very costly, and there's absolutely a "code" to follow. Its described eloquently as VCs looking to do deals with those who can speak their language. So consider this a way to get fluent in that language, so you can focus on what's important to you, instead of junior mistakes.

For those looking to raise an angel round only: I've written a series of blog posts about our experience raising $1MM for our statup. The raise took us 14 weeks, and my goal is to help other entrepreneurs do it more quickly and efficiently. You can read about my "Fundraising Cribsheet Manifesto" at [...] . Hope it's helpful, and good luck!
Was this review helpful to you?
20 of 23 people found the following review helpful
5.0 out of 5 stars Become an insider July 17, 2011
Format:Hardcover
It seems like a lot of deals that you hear about from the VC world are all done by insiders. Part of that is just perception, but part of it is reality: People who've done lots of VC deals get VC funding much more quickly and easily.

Part of that, clearly, is the track record. I think another part of it, however, is just the world of VC. The actual VCs are so busy that they just don't have time to give a whole education to the founders of the companies that are seeking funding. They want to deal with someone who speaks their language.

That's why this book is so useful. Any reader who really gets immersed in every page won't be able to help but emerge from the experience with an imprint of the language of VC. If you really read it, you'll have the advantage of at least sounding like an insider, someone who really has the language down. If you have the language down, well, that's the crucial first step.

If you were thinking of moving to, say, Portugal for more than five years, you'd probably buy a book and really try to learn some Portuguese before you go and keep it with you there. If you really want to get some VC, you are going to live in that world for at least five years. This is the book you need to read and study over and over for your journey.
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12 of 13 people found the following review helpful
5.0 out of 5 stars Required reading if you're starting a tech business July 17, 2011
Format:Hardcover
You need to read this book if you are running a startup or plan to start a company soon. If you're like me, you've probably scoured the internet for this sort of information before. There are some fantastic blogs out there, but it's very difficult to find detailed and specific information. All you need to know about raising money is here, in a nice package. Go buy it now.
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Most Recent Customer Reviews
2.0 out of 5 stars Beware the Crocodiles
Feld's book covers most of the issues in a vanilla VC term sheet. It's decently written, and Feld is good at explaining the concepts involved. Read more
Published 1 day ago by Whippet
5.0 out of 5 stars I wish I had read this book earlier
I read the thing cover-to-cover in the last couple weeks. My only regret is that I didn't read it sooner! Read more
Published 6 days ago by Andrew Montalenti
5.0 out of 5 stars Great Book, Great Authors
This book has a 5-star rating with 141 reviews so far - why write another one?

A mentor at an event called Startup Weekend Pittsburgh first told me about the book... Read more
Published 8 days ago by JVesci
5.0 out of 5 stars Great Overview with a balanced and accessible approach
This is a great refresher for those familiar with the industry and a great primer for the unfamiliar. Read more
Published 8 days ago by Virtus
5.0 out of 5 stars Great reference
As an author myself, I recognize a well-organized book. Brad Feld and Company are to be congratulated for organizing complex material in a highly readable format. Read more
Published 22 days ago by John Kador
5.0 out of 5 stars Made me look like a pro when I raised my first round of funding
I've been a self-taught entrepreneur for about 15 years. I sold one company last year and decided to give another go with a new tech startup. Read more
Published 25 days ago by Brent Weaver
5.0 out of 5 stars great reference tool
most useful for Series A...pretty light on Angel/Convertible Note and perhaps you'd have learned it the hard way by Series B, C, etc... Read more
Published 28 days ago by memorymaker
5.0 out of 5 stars THE Handbook for any entrepreneur raising startup capital
I read this book cover-to-cover in one sitting. I have referred back to it hundreds of times since then, and I expect to keep returning to it for many years as I expand and grow my... Read more
Published 1 month ago by Cyndi
5.0 out of 5 stars Bought the audio book and the eBook
As a serial entrepreneur, but first-time fundraiser, Brad and Jason's book was incredibly helpful to introduce me to the world of venture capital. Read more
Published 1 month ago by Mark S.
5.0 out of 5 stars That's a must a read one
As a start up member and high tech entrepreneur I had the "privilege" to complete 6-7 successful funding rounds. I wish I had this book before….
Published 1 month ago by oded omer
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