In her rich fieldwork-based report from Silicon Alley, Gina Neff splendidly captures the bravado and the anguish of the late 1990s pioneers who placed risky bets on controlling their future, only to discover that they were simply preparing the way for a future that soon no longer needed many of them or their firms.(Howard E. Aldrich, Kenan Professor of Sociology & Chair, Department of Sociology, The University of North Carolina at Chapel Hill)
Cutting-edge technology, personal fulfillment, maybe even wealth -- in the late 1990s, New York's Silicon Alley promised it all. By showing what became of that promise and the people who believed in it, Gina Neff simultaneously opens a new window on Manhattan at the dawn of the internet age and casts a sharp eye on the increasingly risky world in which we all work today. A fascinating and important book.(Fred Turner, Stanford University; author of From Counterculture to Cyberculture )
Gina Neff gives us a poised and invaluable analysis of how young people fashion a livelihood in a high-risk economy built on constantly shifting ground. Her profile of 'venture labor' is a particularly useful way of explaining why financial speculation drives the new patterns of precarious work.(Andrew Ross, author of No-Collar: The Humane Workplace and Its Hidden Costs)
Gina Neff's excellent Venture Labor is a must-read study for those who were there, and for those who care about our evolving workforce.(Tom Watson Forbes)
About the Author
Gina Neff is Associate Professor of Communication and Sociology at the University of Washington and the School of Public Policy at Central European University. She is the coeditor of the book Surviving the New Economy.