The Vernor's Story: From Gnomes to Now [Paperback]

Lawrence L. Rouch (Author)

Book Description

Publication Date: October 3, 2003

Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome.

 

Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story.

 

A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere.

Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.

Editorial Reviews

About the Author

Lawrence L. Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine arts fields. He established his Detroit connection as a training and development specialist for the Chrysler Corporation.

Product Details

• Paperback: 136 pages
• Publisher: University of Michigan Press/Regional (October 3, 2003)
• Language: English
• ISBN-10: 0472066978
• ISBN-13: 978-0472066971
• Product Dimensions: 8.5 x 5.5 x 0.4 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #771,387 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

5.0 out of 5 stars Wow! What a great book!, October 16, 2003

By A Customer

This review is from: The Vernor's Story: From Gnomes to Now (Paperback)

Wow! This book takes me back to my childhood in MI. It's so richly illustrated & so fun to read! I love it. I am going to buy it for all my friends and family for XMAS. What a great Michigan read!

5 of 5 people found the following review helpful:

5.0 out of 5 stars The Vernor Story- enlightning, entertaining, one of a kind!, October 31, 2003

By 

LANI HURD (Denver, CO USA) - See all my reviews

This review is from: The Vernor's Story: From Gnomes to Now (Paperback)

This unique and eye opening saga into the history of Vernor's, reveals a facinating evolution from a doctor prescribed tummy soother, to "Detroit's Drink". Lawerence L. Rouch is an increadible writer who brings to life the colorful and amazing history of more than just a soft drink, but of the city of Detroit itself. From "The Original Ginger Ale's" post civil war beginings to its current position in the highly competive soft drink market of today, the Vernor story truly is one of a kind.

5 of 5 people found the following review helpful:

5.0 out of 5 stars The Vernor's Story is Terrific!, October 31, 2003

By 

"kristigeek" (Steamboat Springs, CO United States) - See all my reviews

This review is from: The Vernor's Story: From Gnomes to Now (Paperback)

This is a super book, intelligent and attractive as well. As a child, I loved Vernor's Ginger Ale, and I enjoyed reading this book tremendously! The history of the company is well written and interesting, and the numerous illustrations are varied and delightful. I especially appreciated the chronology and bibliography that balance the cool graphics with authoritative research. Well done!!