In 1972, at the age of 25, Gianni Versace moved to Milan where he started to work as a designer. In 1978 he created his first collection, "Gianni Versace Donna." During the eighties his creativity as a stylist was widely acclaimed and recognized. He is viewed as an ambassador for Italian fashion throughout the world.
The early nineties denoted a very significant phase in the history of the brand. It was during these years that the strategy of diversification began to take shape through the creation of Versace jewelry and watches. The watches all conform to the most rigorous criteria of Swiss watchmaking while conveying the glamorous style of the Maison.
In 1996, an agreement with Franck Muller led to the development of a limited edition range of jewelled watches made in Geneva. In 1998 came the foundation of Versace SA, an independent company set up for the production and distribution of all Versace jewelry and watches.
In 2004, Vertime SA was established in Switzerland. Originating through an agreement between Versace and Timex Group (leader in the watchmaking sector for over 150 years), Vertime SA is now the company responsible for the production and distribution of all Versace watches and jewelry. The jewelry and watches of the Maison are distributed either through Versace boutiques or through a select network of licensees.
In 2007 the first Versace store dedicated entirely to the jewelry and watch collections was opened in Via Bocca di Leone in Rome. In 2009 the second Versace jewelry store opened in the Dubai Mall, Dubai.
In 2004, DV One was born, destined to become the iconic timepiece of the Maison. Produced in ceramic, this watch enjoyed immediate success. Over the years, DV One was offered in a wide range of versions: in black or white ceramic, with chronograph or adorned with precious stones (diamonds, rubies, sapphires).
In 2007, the COSC edition was launched in a limited run boasting the official Certificate of "Contrôle Officiel Suisse des Chronomètres."
In March 2008, Versace made its formal entry in to the most prestigious segment of ultra-complex watch movements with its first model equipped with a Tourbillon mechanism. Produced in a limited edition, the Acron Tourbillon highlighted the incredible skill of the watchmaker with its outstandingly sophisticated technical specifications.
All Versace watches are made in Switzerland. The high quality of each timepiece from the Maison is guaranteed by the rigorous controls and strict criteria demanded for Swiss certification.
CORPORATE SOCIAL RESPONSIBILITY
In conformity with United Nations resolutions and the Kimberley Process accord (KPCS), all diamonds mounted on Versace watches and jewelry originate in conflict-free zones and are obtained exclusively from authorized sources.
Attention to detail and commitment to the finest quality co-exist in every Versace creation. The choice of materials is made with the utmost selectivity, reflecting the traditions and style of the brand. Each Versace creation exudes the spirit of sheer excellence.
The evolution of the Versace style demonstrates a perfect balance between the classical and the modern. Strong lines and attractive shapes are combined with precious materials and stones handled with exquisite craftsmanship. The designs of Versace jewelry and watches provide a definitive expression of the glamorous style of the Maison.
Passion and a long manufacturing tradition come together in the Versace collections of watches and jewelry. Each item is created in the fashion-luxury spirit of the. The Greek key and Medusa logos, unmistakable design details, confer a distinctive signature on all Versace creations.