In the fashion capitols of the world, the Vespa motorscooter is a necessary lifestyle accessory. And those who are not Vespa owners are Vespa admirers. From the classic romance of Roman Holiday to the defiant non-conformity of the Mod and Punk scenes, and today's hipsters, the Vespa has become an icon of adventure, style, and "coolness." Like so much Italian design, the Vespa's form is sensual and sleek, and even after 60 years, its retro lines continue to seduce and excite. This eco-friendly darling of fashionistas and celebrities (Gwyneth Paltrow, Robert DeNiro, and Lenny Kravitz all have one) is the perfect antidote to city congestion, and makes getting to your next gallery opening, movie premier, or market, fast and fun.Vespa is a celebration of the scooter's history. Containing over 200 images, the book covers the technical evolution of the Vespa-first built in 1946 by the aircraft manufacturer Piaggio-through 138 successive models and versions (including the short-lived Vespa car). The book is also a look at the iconic vehicle's significant role in society and its impact on popular culture through today. Vintage advertising, copiously reproduced throughout this treasure trove of all things Vespa, embodies the uniqely European aesthetic and Italian vitality that is at once exotic and familiar to everyone.
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Book Description
Editorial Reviews
Review
"The photos are fascinating and convey the feel of a foreign film." -- 04/16 AUTOWEEK
About the Author
Valerio Boni has written for numerous Italian motorsport publications and is currently the editor of Auto Oggi.
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Most Helpful Customer Reviews
27 of 28 people found the following review helpful:
5.0 out of 5 stars
really neat book,
By plife (nyc) - See all my reviews
This review is from: Vespa (Hardcover)
I got the book as a birthday present for a friend who owns a 1968 vespa. Compared to all the other Vespa books, this had the best combination of vespa-nerd technical information and great historical content -- not just about the development of the scooter, but about how it affected people around the world. I also love the "pillowy" cover, which makes the book not just visually entertaining (so many great photos), but, also just holding it is a great tactile experience.
18 of 19 people found the following review helpful:
5.0 out of 5 stars
The Vespa Pocketbook,
By
This review is from: Vespa (Hardcover)
Although the book is deceptively small, its contents are very comprehensive. Contained between its high quality hard covers is a comprehensive view of the Vespa history, current and former production models and associated marketing programs. It's a very handy travel volume for those of us who love to strike up conversations about the world's most popular scooter brand.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Archival photo book,
By
This review is from: Vespa (Hardcover)
I thrive on this book for its photos depicting the scooter's history from its early beginnings through its publicity programs to the present times, and I never stop browsing it to relieve the people's bliss up close - that's a good format as far as I can tell! Thank you so much!
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