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6 of 6 people found the following review helpful:
4.0 out of 5 stars
Essential Book for your Marketing Library,
By A Customer
This review is from: Vest Pocket Marketer (Paperback)
The Vest-Pocket Marketer is an excellent tool chestthat belongs on every marketer's professional book shelf. It contains over 390 pages of short summaries of the recent thought on subjects such as Marketing Strategy and Planning, Advertising and Promotion, Product Development and Introduction, Direct Marketing, Sales and Sales Management, Industrial and Business-to-Business Marketing, Market Research and Analysis, Public Relations and Corporate Marketing, Pricing, and Marketing Management. In short, the Vest-Pocket Marketer is very useful for skimming to find a new approach to solve a marketing problem. Regardless of the 1991 publish date, the book is still very relevant today (1996). I rate it an "8" because it lacks coverage of Internet/Interactive Marketing developments of recent years. I look forward to the second edition.
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Vest Pocket Marketer by Alexander Hiam (Paperback - July 22, 1991)
Used & New from: $0.01
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