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Create a buzz-worthy video to reach the right audience and drive your marketing
The rise of online video makes adding video to your marketing plan a must. A good marketing video can grab customers' attention and maybe even boost your profits. This book collects the expertise of four video marketing pros who share the tools needed to get maximum return on video investment. From marketer to producer to editor, you'll learn it all!
Get down to the basics start down the path of creating effective marketing videos by deciding on the right concept for your plan
Send the right message figure out what you want to communicate, make it compelling, turn it into a concept with visual imagery, and script it in detail
Prepare for production find everything you need to know about creating your budgets, finding locations, recruiting cast and crew, and covering all the legal requirements
Lights, camera, action learn the right tools to get it all shot and benefit from techniques and tips used by professional filmmakers
Walk the red carpet follow the right methods to reach your target audience and get viewers on the web
Maximize your investment use your production skills to create videos for training and other internal applications
Open the book and find:
Why you must take advantage of video marketing
Ways to stretch a small budget to make your video shine
The tools and tips for creating compelling video content
How to master the art of editing
Tips for adding the right sounds and effects
Steps for sharing your video on YouTube
How to use social media to get your video seen
Advice on how to use humor to create more memorable videos
Build video into your marketing plan and create a video outline
Create compelling content that appeals to viewers
Choose the right sites for your video to reach customers
Measure the results of your video marketing efforts
Kevin Daum is the founder of ROARing Video and author of ROAR! Get Heard in the Sales and Marketing Jungle and Building Your Own Home For Dummies. Matt Scott is head of production for ROARing Video. Bettina Hein is founder and CEO of Pixability. Andreas Goeldi is the CTO of Pixability.
My favorite section of the book: all about scripting your video.
While the clear organization of the book makes it the perfect reference book, the humor and conversational tone make it an enjoyable read for its own sake.
Get this great idea paced book to set you in the right direction for all your video marketing needs.
Well, bought this along with the Facebook for dummies at the same time, and so far have read more of the Facebook book than I have of this. Read morePublished 12 days ago by Connie Harmon
I think this book is full of great ideas for Video Marketing! Are you thinking of starting a video series or studio? Read morePublished 14 days ago by Arna Freedman
I bought this book as a Kindle download several months ago. I've read a lot of video marketing and done several online courses on the subject. Read morePublished 20 months ago by Prairie Dog
There are many magazines that will bring better information than this book. Nothing new inside the book. Actually, the informations are quite old, indeed.Published 21 months ago by Gustavo Bicalho Guimaraes
Video Marketing for Dummies has been a great tool in developing my video skills and techniques, it is one of the best purchases I have made, and I recommend it highly.Published on June 11, 2012 by GrandmaDynamite
There are many things to consider when producing video. If you don't get the video right the first time, your wasting time and money by re-shooting. Read morePublished on May 23, 2012 by SdeGeus
Video Marketing for Dummies is perfect for learning how a video marketing program works, why it's useful, and how to go about implementing one. Read morePublished on May 17, 2012 by LGee
Video Marketing for Dummies manages to convey all - and I mean ALL - the information that a video dummy like me needs to know without actually making me feel like a dummy. Read morePublished on May 17, 2012 by AHass