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Video Marketing For Dummies Paperback – May 8, 2012
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From the Back Cover
Create a buzz-worthy video to reach the right audience and drive your marketing
The rise of online video makes adding video to your marketing plan a must. A good marketing video can grab customers' attention and maybe even boost your profits. This book collects the expertise of four video marketing pros who share the tools needed to get maximum return on video investment. From marketer to producer to editor, you'll learn it all!
Get down to the basics start down the path of creating effective marketing videos by deciding on the right concept for your plan
Send the right message figure out what you want to communicate, make it compelling, turn it into a concept with visual imagery, and script it in detail
Prepare for production find everything you need to know about creating your budgets, finding locations, recruiting cast and crew, and covering all the legal requirements
Lights, camera, action learn the right tools to get it all shot and benefit from techniques and tips used by professional filmmakers
Walk the red carpet follow the right methods to reach your target audience and get viewers on the web
Maximize your investment use your production skills to create videos for training and other internal applications
Open the book and find:
Why you must take advantage of video marketing
Ways to stretch a small budget to make your video shine
The tools and tips for creating compelling video content
How to master the art of editing
Tips for adding the right sounds and effects
Steps for sharing your video on YouTube
How to use social media to get your video seen
Advice on how to use humor to create more memorable videos
Build video into your marketing plan and create a video outline
Create compelling content that appeals to viewers
Choose the right sites for your video to reach customers
Measure the results of your video marketing efforts
About the Author
Kevin Daum is the founder of ROARing Video and author of ROAR! Get Heard in the Sales and Marketing Jungle and Building Your Own Home For Dummies. Matt Scott is head of production for ROARing Video. Bettina Hein is founder and CEO of Pixability. Andreas Goeldi is the CTO of Pixability.
More About the AuthorsDiscover books, learn about writers, read author blogs, and more.
Top Customer Reviews
My favorite section of the book: all about scripting your video. The authors show how the same marketing message can be delivered using a variety of different story lines. They show exactly how the brainstorming process works.
First, it makes the point that videos sell. A posted video, I learned, can increase the chances for a customer purchase by up to 35%. Whatever it is you're selling, video sells it better. Search engines accord pages with video higher ranking. All of which is why you need to make videos whether you are selling services or widgets. Second, the book warns you away from being stiff, boring, and unwatched.
Then, it smoothly and comprehensively walks you through all of the steps for creating effective marketing videos, including storyboarding and creating a compelling script, prepping for production, location-scouting, shooting, editing, refining, polishing and post-production, and most importantly, posting and promoting it. Video Marketing clearly explains how to produce videos that can go viral yet not break the budget.
In a nutshell, humor is essential, and brevity is the soul of wit. Planning - with a script - is key to a successful result, and improvisation and imagination, [legally] re-using and re-purposing existing footage, bartering and and hiring non-SAG actors (and thus avoiding SAG minimum per-diems and ongoing residual payments) hold the keys to budget relief.Read more ›
As a writer, I'm particularly interested in the first two sections of the book, which focus on content development and scripting. The different approaches to storytelling provide a great framework or structure for storyline and script development. Our project team spent time brainstorming both internal and external chokepoints, narrowing the focus to the specific "pain," determining which type and style of storytelling seemed like the best way to present the pain--and then our solution, and drafting the story itself. It was a great team activity, and we've already moved into full video production mode.
I highly recommend this book!
While the clear organization of the book makes it the perfect reference book, the humor and conversational tone make it an enjoyable read for its own sake. I found myself turning to the book for one bit of information and getting drawn into reading the whole chapter.
Most Recent Customer Reviews
Still reading it, great to learn from, I'm pleased and learning what I expected.Published 2 months ago by Nadia Giordana
Another great book in a great series. Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!Published 14 months ago by cdrspock
The book is good for someone who is looking to use this medium. I can't say enough.Published 14 months ago by Amazon Customer
I think this book is full of great ideas for Video Marketing! Are you thinking of starting a video series or studio? Read morePublished 17 months ago by Arna Freedman
Betina Hind has been in the leadership of making video a selling tool. Her book Video Marketing for Dummies is not on the technical aspects of how to make good video as much as it... Read morePublished on August 10, 2013 by Matt Davidson
This book is great for beginners and intermediate video creators. It has everything from writing script tips, where to find music, copyright warnings, finding talent... Read morePublished on June 27, 2013 by Brad and Sheryl
I bought this book as a Kindle download several months ago. I've read a lot of video marketing and done several online courses on the subject. Read morePublished on January 5, 2013 by Prairie Dog
There are many magazines that will bring better information than this book. Nothing new inside the book. Actually, the informations are quite old, indeed.Published on November 26, 2012 by Gustavo Bicalho Guimaraes
Video Marketing For Dummies With the short attention spans of website visitors and online shoppers, video helps capture attention, influence decision making, and engage multiple... Read morePublished on June 18, 2012 by Ford Saeks