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Video Marketing For Dummies Paperback – May 8, 2012


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Video Marketing For Dummies + How to Shoot Video That Doesn't Suck: Advice to Make Any Amateur Look Like a Pro
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Check out the authors' top ten video marketing tips (PDF).

Product Details

  • Paperback: 408 pages
  • Publisher: For Dummies; 1 edition (May 8, 2012)
  • Language: English
  • ISBN-10: 1118188764
  • ISBN-13: 978-1118188767
  • Product Dimensions: 0.9 x 7.5 x 9.2 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #488,670 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Create a buzz-worthy video to reach the right audience and drive your marketing

The rise of online video makes adding video to your marketing plan a must. A good marketing video can grab customers' attention and maybe even boost your profits. This book collects the expertise of four video marketing pros who share the tools needed to get maximum return on video investment. From marketer to producer to editor, you'll learn it all!

  • Get down to the basics — start down the path of creating effective marketing videos by deciding on the right concept for your plan

  • Send the right message — figure out what you want to communicate, make it compelling, turn it into a concept with visual imagery, and script it in detail

  • Prepare for production — find everything you need to know about creating your budgets, finding locations, recruiting cast and crew, and covering all the legal requirements

  • Lights, camera, action — learn the right tools to get it all shot and benefit from techniques and tips used by professional filmmakers

  • Walk the red carpet — follow the right methods to reach your target audience and get viewers on the web

  • Maximize your investment — use your production skills to create videos for training and other internal applications

Open the book and find:

  • Why you must take advantage of video marketing

  • Ways to stretch a small budget to make your video shine

  • The tools and tips for creating compelling video content

  • How to master the art of editing

  • Tips for adding the right sounds and effects

  • Steps for sharing your video on YouTube

  • How to use social media to get your video seen

  • Advice on how to use humor to create more memorable videos

Learn to:

  • Build video into your marketing plan and create a video outline

  • Create compelling content that appeals to viewers

  • Choose the right sites for your video to reach customers

  • Measure the results of your video marketing efforts

About the Author

Kevin Daum is the founder of ROARing Video and author of ROAR! Get Heard in the Sales and Marketing Jungle and Building Your Own Home For Dummies. Matt Scott is head of production for ROARing Video. Bettina Hein is founder and CEO of Pixability. Andreas Goeldi is the CTO of Pixability.


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Customer Reviews

4.5 out of 5 stars
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My favorite section of the book: all about scripting your video.
Amazon Customer
While the clear organization of the book makes it the perfect reference book, the humor and conversational tone make it an enjoyable read for its own sake.
AHass
Get this great idea paced book to set you in the right direction for all your video marketing needs.
Arna Freedman

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Amazon Customer on May 5, 2012
Format: Paperback Verified Purchase
And when I say "everything you need" ... this book lays it all out there. How to get ideas, how to script your video, shooting techniques and editing tips. More than just a technical how-to-shoot-video (for Dummies, of course), this book shows how to use the video to strengthen your marketing and improve your sales.

My favorite section of the book: all about scripting your video. The authors show how the same marketing message can be delivered using a variety of different story lines. They show exactly how the brainstorming process works.
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3 of 3 people found the following review helpful By David E. Sarna on May 5, 2012
Format: Kindle Edition Verified Purchase
If you are considering making a video for marketing purposes, or you made some, but were unsatisfied with the cost or result, Video Marketing For Dummies is the book to get. Kevin Daum, a well-regarded For Dummies author and INC columnist and his colleagues have written a thoughtful, comprehensive, and fun book for successful marketing using video. Whether you are a do it yourselfer, or like me, a "manage it and get it done well but inexpensively by others" type, this book helps with all aspects of what can be an intimidating topic.

First, it makes the point that videos sell. A posted video, I learned, can increase the chances for a customer purchase by up to 35%. Whatever it is you're selling, video sells it better. Search engines accord pages with video higher ranking. All of which is why you need to make videos whether you are selling services or widgets. Second, the book warns you away from being stiff, boring, and unwatched.

Then, it smoothly and comprehensively walks you through all of the steps for creating effective marketing videos, including storyboarding and creating a compelling script, prepping for production, location-scouting, shooting, editing, refining, polishing and post-production, and most importantly, posting and promoting it. Video Marketing clearly explains how to produce videos that can go viral yet not break the budget.

In a nutshell, humor is essential, and brevity is the soul of wit. Planning - with a script - is key to a successful result, and improvisation and imagination, [legally] re-using and re-purposing existing footage, bartering and and hiring non-SAG actors (and thus avoiding SAG minimum per-diems and ongoing residual payments) hold the keys to budget relief.
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3 of 3 people found the following review helpful By KB Northwest on May 4, 2012
Format: Paperback
I have reviewed and am using the content from Video for Dummies in our business and am both enjoying and benefiting from it - it takes what we think is a good video approach, challenges it and then teaches how to use humor, a compelling story and concise script (content) to get your message across. Short videos are best! It is a good addition to a business' reference library on a practical "how to" use video in marketing...for Dummies like Me (and not afraid to admit it).
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2 of 2 people found the following review helpful By Shannon964 on May 23, 2012
Format: Paperback
This book is a soup-to-nuts guide and reference tool for creating truly effective, entertaining marketing videos! I'm new to video development and production and have been enjoying working my way through this book. Video Marketing for Dummies takes what might otherwise be a daunting task and breaks it down into manageable chunks that include guidance for brainstorming and developing content as well as a stepped approach in putting your ideas into action.

As a writer, I'm particularly interested in the first two sections of the book, which focus on content development and scripting. The different approaches to storytelling provide a great framework or structure for storyline and script development. Our project team spent time brainstorming both internal and external chokepoints, narrowing the focus to the specific "pain," determining which type and style of storytelling seemed like the best way to present the pain--and then our solution, and drafting the story itself. It was a great team activity, and we've already moved into full video production mode.

I highly recommend this book!
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1 of 1 people found the following review helpful By Matt Davidson on August 10, 2013
Format: Paperback Verified Purchase
Betina Hind has been in the leadership of making video a selling tool. Her book Video Marketing for Dummies is not on the technical aspects of how to make good video as much as it is on how to use video to showcase your business. How to make YouTube a resource that promotes your business or organization. Use here ideas and you will be far along in creating a web presence that sell for you 24/7.
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1 of 1 people found the following review helpful By Brad and Sheryl on June 27, 2013
Format: Paperback Verified Purchase
This book is great for beginners and intermediate video creators. It has everything from writing script tips, where to find music, copyright warnings, finding talent...
If you know someone who wants to get started on the right track with video or even Youtube, this would be a great book for them.
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1 of 1 people found the following review helpful By Ford Saeks on June 18, 2012
Format: Paperback
Video Marketing For Dummies With the short attention spans of website visitors and online shoppers, video helps capture attention, influence decision making, and engage multiple senses, unlike plain text or audio. This book is filled with ideas and strategies to easily leverage video and video marketing for any business venture. As the CEO of an Integrated Marketing Firm, Prime Concepts, it's required reading by my internet marketing team. Sometimes people try to make things too hard and this book simplifies the strategies and tactics to use online video effectively.
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