on May 5, 2012
If you are considering making a video for marketing purposes, or you made some, but were unsatisfied with the cost or result, Video Marketing For Dummies is the book to get. Kevin Daum, a well-regarded For Dummies author and INC columnist and his colleagues have written a thoughtful, comprehensive, and fun book for successful marketing using video. Whether you are a do it yourselfer, or like me, a "manage it and get it done well but inexpensively by others" type, this book helps with all aspects of what can be an intimidating topic.
First, it makes the point that videos sell. A posted video, I learned, can increase the chances for a customer purchase by up to 35%. Whatever it is you're selling, video sells it better. Search engines accord pages with video higher ranking. All of which is why you need to make videos whether you are selling services or widgets. Second, the book warns you away from being stiff, boring, and unwatched.
Then, it smoothly and comprehensively walks you through all of the steps for creating effective marketing videos, including storyboarding and creating a compelling script, prepping for production, location-scouting, shooting, editing, refining, polishing and post-production, and most importantly, posting and promoting it. Video Marketing clearly explains how to produce videos that can go viral yet not break the budget.
In a nutshell, humor is essential, and brevity is the soul of wit. Planning - with a script - is key to a successful result, and improvisation and imagination, [legally] re-using and re-purposing existing footage, bartering and and hiring non-SAG actors (and thus avoiding SAG minimum per-diems and ongoing residual payments) hold the keys to budget relief.
Personally, I know messages I want to convey, and maybe I have some idea of how, but having read this book, I understand that video production is not a read the book and do it now activity. Rather, it is a team effort, involving a producer, director,writer, camera-person(s), production crew, talent (actors), graphic artists, and editors. I also learned, however, that a team of two or three can do it all too, with everyone wearing more than one hat.
Like a diamond, a video can cost $500 or $500,000, and be more or les the same size, but unlike a diamond, the well-done budget film can be worth more in measurable results that an expensively-produced bore.
Simpler alternatives, such as animation using Go!Animate or Xtranormal are also covered, and the book is chock full of useful tips and hints, called out in the famous For Dummies style.
Video Marketing For Dummies provides good value and is a worthwhile treatment of a complex subject, told with good humor, professional style, and is devoid of condescension.
on September 4, 2014
Well, bought this along with the Facebook for dummies at the same time, and so far have read more of the Facebook book than I have of this. I got this book because I want to implement video marketing into my strategy for my website, mostly through Youtube, and well, I had to ignore areas where it mentions about making videos with actors, scripts, and all this technical stuff that goes with major video productions. Not for me!!!! I am sure when I find the time to read more and let more sink in then I will reevaluate my rating and put to video what I have learned in this book. Overall, I am pleased!!!! I just have to give it more time to sink in. Advice, keep an open mind and find time to really understand the concepts in this book.
on May 23, 2012
This book is a soup-to-nuts guide and reference tool for creating truly effective, entertaining marketing videos! I'm new to video development and production and have been enjoying working my way through this book. Video Marketing for Dummies takes what might otherwise be a daunting task and breaks it down into manageable chunks that include guidance for brainstorming and developing content as well as a stepped approach in putting your ideas into action.
As a writer, I'm particularly interested in the first two sections of the book, which focus on content development and scripting. The different approaches to storytelling provide a great framework or structure for storyline and script development. Our project team spent time brainstorming both internal and external chokepoints, narrowing the focus to the specific "pain," determining which type and style of storytelling seemed like the best way to present the pain--and then our solution, and drafting the story itself. It was a great team activity, and we've already moved into full video production mode.
I highly recommend this book!
on May 17, 2012
Video Marketing for Dummies manages to convey all - and I mean ALL - the information that a video dummy like me needs to know without actually making me feel like a dummy. The book covers the topics I anticipated (the benefits of video marketing, equipment, editing) as well as illuminating topics that I wouldn't have thought to consider. For instance, I understood the value of storytelling on some level, but Video Marketing for Dummies made it abundantly clear that a compelling story would do more for marketing than the most slickly-produced boring video ever would.
While the clear organization of the book makes it the perfect reference book, the humor and conversational tone make it an enjoyable read for its own sake. I found myself turning to the book for one bit of information and getting drawn into reading the whole chapter.