Videogame Marketing and PR: Vol. 1: Playing to Win [Hardcover]

Scott Steinberg (Author)

Book Description

Publication Date: June 11, 2007

The definitive guide to mastering the essentials behind making, marketing and promoting product to the world’s fastest-growing, most exciting entertainment business—the $13.5 billion computer and videogame industry—is finally here.
Everything you need to play with the pros is right at your fingertips.

LEARN TO:
• TOP THE CHARTS
• MAKE HEADLINES
• IMPROVE REVIEW SCORES
• INSPIRE MILLIONS OF FANS
• ENHANCE JOB PERFORMANCE

INCLUDES:
• IN-DEPTH HOW-TO’S
• EXPERT ADVICE
• HANDS-ON FEEDBACK
• PROVEN TIPS
• CEO-LEVEL INSIGHT

Editorial Reviews

About the Author

Scott Steinberg is managing director of Embassy Multimedia Consultants, which counsels game industry developers, publishers and investors worldwide, and co-author of The Videogame Style Guide. The industry’s most prolific author and radio/TV host, he’s covered gaming for 300+ outlets from CNN to Playboy, USA Today and TV Guide. Other ventures include software publisher Overload Entertainment and Games Press USA, the ultimate resource for game journalists.

www.sellmorevideogames.com

Product Details

• Hardcover: 218 pages
• Publisher: iUniverse, Inc. (June 11, 2007)
• Language: English
• ISBN-10: 0595686761
• ISBN-13: 978-0595686766
• Product Dimensions: 9 x 6 x 0.6 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #7,964,962 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 4 people found the following review helpful:

3.0 out of 5 stars a bunch of ideas, September 16, 2009

By 

Bart Norre (Marly, Fribourg Switzerland) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Videogame Marketing and PR: Vol. 1: Playing to Win (Paperback)

I admit I am new to the video game industry
but not new to marketing
I would have hoped to find something more consistent under the title video marketing
It is a bunch of ideas of which a lot are just basic marketing rules we know since years
It does not really give an insight where the industry is going only some vague ideas
It's Scotts personal pamflet, kind like a blog on paper
And finally a promotion of his own company
I think the industry is very interesting and there's for sure a lot more to say but maybe we need to pay expensive consultancy for it?