This book examines a nation and its heritage, its present, and its future, with the dispassionate look that renders objectivity to the analysis, yet manages to preserve the humanity at the core of such analysis -- MultiCultural Review, September 2005
This succinct guidebook is must reading for businesspeople interested in the Vietnamese market; it is also recommended for academics and tourists interested in Vietnam. Summing Up: Highly recommended. Upper-division undergraduate through professional collections. --- J. W. Leonard, Miami University, ALA. -- CHOICE Review, June 2005
Who should read this book? Certainly those doing business with or in Vietnam... students of international business and opportunity seekers. I would also recommend it for the slightly adventuresome tourist, for veterans of the war generation who would go back out of curiosity or contrition. -- Dr. George F. Simons at diversophy.com, 2005
The focus throughout the book is the Vietnamese people, their culture, and their reaction to Western ideals. The book does an excellent job of maintaining a critical yet constructive view of both Western and Vietnamese cultures as they meet and interact. -- Nilar A.Chit Tun, Intercultural Management Quarterly, American University, 2005
A practical and relevant guide that provides a deeper understanding of Vietnam's rich heritage and recent changes. In-depth and comprehensive. -- Asian Pages, January 15-31, 2005
Vietnam is opening to the Western world. Contains history, cultural overview, and contemporary facts to ease the way. -- AsianWeek, January 28, 2005
About the Author
Mark A. Ashwill is the Managing Director of Capstone Vietnam, a human resource development company with offices in Hanoi and Ho Chi Minh City (HCMC) that offers a variety of education and training solutions for individual and institutional clients. From 2005 to 2009, he served as country director of the Institute of International Education in Vietnam. Prior to moving to Vietnam, Ashwill was director of the World Languages Institute, adjunct lecturer and Fulbright program adviser at the State University of New York at Buffalo (SUNY-Buffalo). In 2003 Dr. Ashwill became the first U.S. citizen to be awarded a Fulbright Senior Specialists Grant to Vietnam. He blogs at An International Educator in Vietnam. Thai Ngoc Diep assisted in researching Vietnam Today. She received her undergraduate degree in Vietnam and Master's and Ph.D. degrees from SUNY-Buffalo.